Nominees and Winners for the 2008 ERA Awards
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Lifetime Acheivement Recipient
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Best Long Form Health & Beauty
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WINNER Earl Greenburg
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WINNER - Proactiv Solution 10
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Transactional Marketing Partners
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Guthy-Renker LLC - Direct Marketer
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Lieberman Productions - Producer
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Vounteer of the Year
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WINNER Jeff Meltzer
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Meaningful Beauty 2
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Meltzer Media Productions
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Guthy-Renker LLC - Direct Marketer
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Lieberman Productions - Producer
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Best DR Radio Campaign
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WINNER Proactiv Solution: "Biggest Skeptic"
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Youthful Essence 3.3
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Guthy-Renker LLC - Direct Marketer
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Guthy-Renker LLC - Direct Marketer
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Marketing Architects - Agency
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Lieberman Productions - Producer
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Bare Escentuals "Change Your Life Testimonial"
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Best Short Form Health & Beauty
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Bare Escentuals - Direct Marketer
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WINNER - Sheer Cover: Leeza Gibbons
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Marketing Architects - Agency
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Guthy-Renker LLC - Direct Marketer
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Lieberman Productions - Producer
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Rosetta Stone "The Catch"
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Rosetta Stone - Direct Marketer
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Proactiv Solution: Focus on the Mask
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Marketing Architects - Agency
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Guthy-Renker LLC - Direct Marketer
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Lieberman Productions - Producer
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Best International DRTV Production
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Proactiv Solution: Focus on Green Tea
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WINNER "Hooked on English"
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Guthy-Renker LLC - Direct Marketer
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Smarterville, Inc. - Direct Marketer
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Lieberman Productions - Producer
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Concepts TV - Producer
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Creative Commerce - Agency
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Best Long Form Housewares
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AIG "Hospital Scenes"
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WINNER - Flavorwave Turbo Oven
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Deb Kelly - Executive Producer
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Thane Direct - Direct Marketer
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"Hills Diet Pastel Jelly"
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Jack LaLanne: Power Juicer Pro
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Oak Lawn Marketing - Direct Marketer
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Tristar Products; Keith Mirchandani - Direct Marketer
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Tempur-Pedic
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Best US Hispanic Long Form Show
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Jon Schulberg - Writer/ Director
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WINNER Derma Ventures "PAC Perfect"
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Christine Funk - Producer
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Derma Ventures - Direct Marketer
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Capital Media - Agency
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Best Short Form Housewares
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Jean Up - Long Form
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WINNER - Space Bag "Control the Clutter"
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Alex Agurcia/ Omni Direct - Direct Marketer
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Envison Response - Producer
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Vanessa Navarro - Producer
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Debbie Meyer Green Bag
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Revidalize
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Allstar Marketing - Direct Marketer
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Revidalize - Direct Marketer
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Capital Media - Agency
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Craft-Lite Cutter
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Allstar Marketing - Direct Marketer
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Best US Hispanic Short Form Show
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WINNER Community Health Plan - Spanish Version "Zero"
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Best Long Form Intellectual Property
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Marketing Direct Inc .- Direct Marketer
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WINNER - Your Baby Can Read
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Envison Response - Producer
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M2G Media/ Chad Murdock - Producer
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Mangusta International "Boxeo"
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"Carson DVD Set"
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Mangusta International - Direct Marketer
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Respond 2 Communications - Producer
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Capital Media - Agency
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Winning in the Cash Flow Business
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Worldwide Innovations "Chivas Watch"
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Script to Screen - Producer
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Worldwide Innovations - Direct Marketer
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Capital Media - Agency
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Best Short Form Intellectual Property
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Best Male Presenter
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WINNER - "Graduation" - Chase Student Loans
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WINNER Tobi w/ Jan Mueller
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Respond 2 Communications
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Sylmark - Direct Marketer
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Ninth Tentical - Producer
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Red Skelton Unreleased
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Andy Tobias - Product Inventor
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C Spot Run/ Wendi Cooper - Producer
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Melt It Off w/ Mitch Gaylord
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Chase "Straight Talk"
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Mitch Gaylord - Inventor & Host
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Euro RSCG EDGE - Agency
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Savvier - Producer & Direct Marketer
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Wen by Chaz Dean: Chaz Dean
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Best Long Form Sports & Fitness
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Guthy-Renker LLC - Direct Marketer
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WINNER - P90 X
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Chaz Dean - Host
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Beachbody - Product Developer/ Marketer
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Caudill & Associates - Producer
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Malibu Pilates
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Guthy-Renker LLC - Direct Marketer
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Best Female Presenter
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Script to Screen- Producer
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WIINER Contour Core Sculpting System: Leah Garcia
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Script to Screen - Producer
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Zumba Fitness
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Leah Garcia - Host
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Guthy-Renker LLC - Direct Marketer
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Contour Technology - Direct Marketer
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Cort Howell Productions - Producer
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Malibu Pilates: Carroll Krieff
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Guthy-Renker LLC - Direct Marketer
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Best Short Form Sports & Fitness
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Carol Krieff - Host
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WINNER - Malibu Pilates: Susan Lucci
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Script to Screen - Producer
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Guthy-Renker LLC - Direct Marketer
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Script to Screen - Producer
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Dr. Prange's Oral Care: Forbes Riley
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Jordan Direct. LLC - Producer
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Nordic Track Elliptical
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Forbes Riley - Host
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Script to Screen - Producer
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Vaxa International - Direct Marketer
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Icon Health & Fitness - Direct Marketer
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"Butkus TRC" - Bowflex Treadclimber
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Best DR Website Design
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Respond 2 Communications - Producer
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WINNER www.Proactiv.com
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Guthy-Renker LLC - Direct Marketer
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Best Long Form Variety
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www.powerjuicer.com
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WINNER - Kodak Easy Share All-In-One Printer
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Keith Mirchandani/ Tristar Products, Inc. - Direct Marketer
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Zoom Direct/ Lynn Hamlin - Executive Producer
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Mahew Breen Producer
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www.naturaladvantage.com
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Kaplan Thaler Group - Agency
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Livemercial - Internet Agency
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Worx GT
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Doug Fowkes - Producer
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Best DR Corporate Branding Production
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WINNER Vonage "Shell Game"
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X Deck
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Respond 2 Communications - Producer
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Jon Schulberg - Director/ Writer
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Christine Funk - Producer
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"Graduation" - Chase Student Loans
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Respond 2 Communications - Producer
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Best Short Form Variety
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Chase "They Are You"
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WINNER - "Shell Game"
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Euro RSCG Edge - Agency
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Respond 2 Communications - Producer
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Bugville Butterfly Treehouse
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Best Integrated DR Campaign
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Spin Direct/ Rob Yusim - Direct Marketer
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WINNER Proactiv Solution 10
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Tell Tale Direct - Producer
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Guthy-Renker LLC - Direct Marketer
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Aqua Globes
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Peachtree
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Allstar Marketing - Direct Marketer
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Respond 2 Communications - Producer
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Best Mobile Marketing Campaign
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WINNER - Hills Collection (Mobile Website)
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Best Celebrity Presenter
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Oak Lawn Marketing - Direct Marketer
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WINNER Meaningful Beauty 2: Cindy Crawford
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Guthy-Renker LLC - Direct Marketer
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Cindy Crawford - Host
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Best Use of an Online Marketing Tool
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Lieberman Productions - Producer
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Sandra White - Internet Marketing Manager
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Malibu Pilates: Susan Lucci
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Laurissa Burton - Designer
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Guthy-Renker LLC - Direct Marketer
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Susan Lucci - Host
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Script to Screen - Producer
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Best International Website Design
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Kodak Easy Share 5300 All-In-One Printer: Caroline Rhea
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Oak Lawn Marketing - Direct Marketer
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Zoom Direct/ Lynn Hamlin - Executive Producer
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Mayhew Breen - Producer
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Kaplan Thaler Group - Agency
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Best Live Shopping On-Air Guest
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WINNER - Proactiv Solution: Dr. Laurie Polis
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Best Short Form of the Year
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Guthy-Renker LLC - Direct Marketer
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WINNER Sheer Cover: Leeza Gibbons
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Dr. Laurie Polis - On-Air Guest
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Guthy-Renker LLC - Direct Marketer
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Lieberman Productions - Producer
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Youthful Essence: Susan Lucci
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Guthy-Renker LLC - Direct Marketer
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Bugville Butterfly Treehouse
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Susan Lucci - On-Air Guest
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Spin Direct/ Robert Yusim - Direct Marketer
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Tell Tale Direct - Producer
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Best Product of the Year
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Space Bag "Control the Clutter"
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WINNER Tobi w/ Jan Mueller
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Envision Response - Producer
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Sylmark - Direct Marketer
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Ninth Tentical - Producer
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Andy Tobias - Product Inventor
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Best Long Form of the Year
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WINNER Kodak Easy Share 5300 All-In-One Printer
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Zoom Direct/ Lynn Hamlin - Executive Producer
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Mayhew Breen - Producer
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Kaplan Thaler Group - Agency
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Proactiv Solution 10
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Guthy-Renker LLC - Direct Marketer
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Lieberman Productions - Producer
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Wen by Chaz Dean
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Guthy-Renker LLC - Direct Marketer
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Caudill & Associates - Producer
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