ERA Spotlight Sessions: Endorsements & Testimonials

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Are you concerned about the new Endorsements and Testimonials guidance? Are you completely sure you are ready to comply? The changes are extensive – for the first time since 1980 many of the industry’s earlier safe harbor practices are no longer protected.

You will no longer be able to use phrases like “results not typical” as a safe harbor. Instead, the advertisement will be evaluated holistically, so complying may be a challenge. The FTC has also made it clear that blogs and social media websites will be examined closely and may in some cases have standards that differ from their print counterparts.

ERA created two regional educational sessions and an online webinar designed to address these issues and help your business prepare for these changes. View photos from the event in Long Beach! The ERA Spotlight Sessions: Endorsements and Testimonials took place on:

Attendees at the ERA Spotlight Sessions: Endorsements and Testimonials learned:

  • Creative ways to comply with the removal of the “results not typical” safe harbor;
  • What’s new with celebrity endorsements; and
  • Why you need a social media policy to protect your business

For questions or comments, please contact ERA's legislative manager Tomi Turner at tturner@retailing.org or 703-908-1022.

The expert panelists:

Rich Cleland
FTC		 Jonathan Gelfand
Product Partners LLC		 Ed Glynn
Venable LLP		 Linda Goldstein
Manatt, Phelps & Phillips		 Peter Marinello
ERSP		 Julie Coons
ERA


ERA Spotlight Session: December 7, 2009

Monday December 7's ERA Spotlight Session in New York was a huge success! Listen to Nadia Ashrafian with Capital Media talk about her experience.   

Digital Sandbox Networking Event Center*
December 7, 2009
9:30 a.m. - 1:45 p.m.
55 Broad St.
New York, NY 10004 (map it!)

Speakers: Rich Cleland of the FTC, Ed Glynn of Venable LLP, Linda Goldstein of Manatt, Phelps & Phillips and Peter Marinello of the Electronic Retailing Self-Regulation Program (ERSP)
Moderator: Julie Coons of the Electronic Retailing Association
Cost: $149 for ERA members / $249 for non-members, lunch is included

The agenda included a panel discussion on how to comply in the traditional media context and creative ways to comply while enhancing your marketing strategy. In addition, the social media component of the day will taught attendees how to modify their current and future social media strategy.


ERA Spotlight Session: December 14, 2009

More than 70 direct response professionals attended the ERA Spotlight Session in Long Beach, CA on December 14. Listen to three of the moderators talk about the FTC's new Endorsements and Testimonials guidance.