Live Shopping Council

The Live Shopping Council is designed to meet the needs of live shopping channels. One of the Council’s main objectives is to help participants deal with the special compliance challenges faced by live marketers. In particular, recent discussions have included appropriate ways to respond to claims made by callers and methods for complying fully with the extensive regulation of claims related to gemstone quality. Participants are also provided with a confidential annual review of live shopping practices and concerns through the Electronic Retailing Self-Regulation Program (ERSP).

The Council meets quarterly (about). To become involved or to learn more, please contact Bill McClellan at bmcclellan@retailing.org or 703-908-1032.


Staff Contact:

Members:

  • Nathan Fagre - ShopNBC / ValueVision Media, Inc.
  • Lawrence Hayes - QVC, Inc.
  • Natalie Lontchar - HSN
  • Bill McClellan - Electronic Retailing Association
  • Diane Schneiderjohn - GemsTV