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Overview
The ERA U.S. Hispanic Council acts as the voice of U.S. Hispanic direct response advertising and marketing management and all of its elements such as creative, research and promotion, education, finance, administration, media, international, ethics and regulations. The council provides for a peer forum or networking body for interaction and idea exchange and offers opportunities for professional growth and development. The council adds to the body of knowledge in the arena of U.S. Hispanic direct response advertising, recognizes excellence in performance and achievement in U.S. Hispanic direct response advertising and marketing.
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Mandate
The ERA U.S. Hispanic Council is made up of direct response professionals who are engaged in some direct to consumer retailing or marketing within the U.S. Hispanic market and are considered experts within their fields. The goal of the council is to discuss industry trends and issues relevant to the members of the U.S. Hispanic Council. If a council member is absent from both in-person meetings and four consecutive conference calls, and gives no report to the chair or staff, then the council can remove individual from the roster. Council members are also expected to assist with the planning of U.S. Hispanic direct response advertising/marketing-specific sessions during annual conferences and spring conference events. They may also be called upon to provide guidance in relation to U.S. Hispanic direct response research and industry analysis. As well they may be asked to assist and offer expertise regarding U.S. Hispanic direct response related government affairs initiatives, and to educate the general ERA membership on the best practices of U.S. Hispanic direct response.
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Council Co-Chairs:
Council Members:
- Alex Agurcia - Omni Direct, Inc.
- Randall Anderson - Listen Up Espanol
- John Antezana - LiveOps, Inc.
- Nadia Ashrafian - Capital Media, Inc.
- Connie Boeka - West Direct
- Denira Borrero - Omni Direct Inc
- William Brand - The Global DR Group, LLC
- Eitan Cohen - Media Stream Direct
- Kim Cohn - Cmedia/ R2C Group
- Lynn Crothers - Listen Up Espanol
- Maribel De Loen - Cyber City Teleservices Marketing, Inc.
- Miles DuPree - Great Health Works
- Lorena Fonseca - XPANDE TV S.A S
- Mark Guilding - PMC Trade Export and Import
- Ava Hesami - ENGAGEM3NT
- Leyla Hodge - BJ Global Direct
- Carlos Izaguirre - Capital Media, Inc.
- Scott Kincer - Capital Media, Inc.
- Cindy Lara - Capital Media, Inc.
- Katherina Mena - Ambition Media, Inc.
- Simon Mena - Ambition Media, Inc.
- Brandon Miller - Brazilian Basics
- Marisol Miranda - Mercury Media, Inc.
- Marcelino Miyares - Mercury Media, Inc.
- Kathi Moore - ENGAGEM3NT
- Sylvia Morales - Williams Worldwide Television
- Ashley Morrison - Cyber City Teleservices Marketing, Inc.
- Andrea Nosan - Media Partners Worldwide
- Kurt Pflucker - Latinamerican Ethnic TV
- Ali Rashidi - Capital Media, Inc.
- Joan Renfrow - Onyx Productions Direct, Inc.
- Tony Ricciardi - Listen Up Espanol
- Steven Riznyk - Trastevere Film & Infomercial Productions
- Damaris Rodriguez - TuTv
- Ricardo Saragovi - Tevecompras 2001 SRL
- Edward Shin - The 800 Exchange
- Ricardo Simental - Williams Worldwide Television
- Neal Topf - Callzilla Trista Torrez-Laing - KSL Media
- Rosalia Vera - Tevecompras 2001 SRL
- Rosa Walker - Capital Media, Inc.
- Tina Watkins - Capital Media, Inc.
- Evie Weddle - Quality Fulfillment & Distribution, Inc.
- Katie White - Electronic Retailing Association
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