"For over a decade, the Electronic Retailing Association has been instrumental to my success in the direct response industry. It has given me an invaluable professional network along with education tools that has allowed me to increase my business and services to my clients."
Leadership
ERA strives to maintain exceptional direct-to-consumer commerce leadership standards on both its European and U.S. Board of Directors. Each director is nominated and selected by ERA's Nominating Committee to serve either a three-year term (for retailers) or a two-year term (for suppliers) and is responsible for setting the strategic direction for the organization's support of the electronic retailing industry. For more information or ERA's Board and specific duties associated with leadership, please contact Bill McClellan at 703-908-1032.
ERA Leadership
ERA Polling & Research:
-Scott Swanson
President, Synergixx, LLC
