ERA Staff

Chris Reinmuth
creinmuth at retailing dot org

Chris is no stranger to the association or to the direct response industry, having been an ERA member since 1998 and having served on the ERA’s Board of Directors for the past four and a half years. Chris served as the Chairman of the ERA’s Board of Directors in 2014-2015. Chris brings a great deal of digital and advocacy experience to the ERA, having worked in the payment processing space for nearly a decade and having led the acquisitions of both Vantiv Payments ($364mm/2012) and Meritus Payments ($210mm 2014). Chris’ experience in the digital marketplace is critical to the ERA’s continued push into digital.


Beth Maser, PMP
Executive Vice President, Strategy & Operations
bmaser at retailing dot org

Beth is a leading national information and content strategist with experience in high profile project management and operations. Her background includes strategic planning and project management for several Fortune 500 companies, nonprofits, and government agencies. She has previously held the roles of Director of Records and Information Systems for a leading Information Technology and Management Consulting Firm as well as the Senior Director of Professional Services for an INC. 500 Information Services Firm focused on outsourcing operations and managing high profile corporate and government contracts.  Beth is also a recognized thought leader and subject matter expert in knowledge management.


Mary Katherine Bilowus, CMP, HMCC
Director, Events
mkbilowus at retailing dot org

Mary Katherine focuses on growing association’s events and conference. She oversees all facets of event planning, direction, and execution from concept to completion. Mary Katherine has planned events for a variety of associations including the Psychiatric Rehabilitation Association, Healthcare Convention & Exhibitors Association, and the Special Libraries Association. She previously served as the Meeting Planner for the National Defense Industrial Association. In 2011 she earned the designation of Certified Meeting Professional.


Michael Candela
Vice President, Sales
mcandela at retailing dot org

Michael brings over 15 years of experience to his role as Vice President, Sales with an expansive background in event, print, social, and digital revenue generation. He has multi-disciplinary association experience in business development, marketing, communications, public relations, and advocacy. Michael Candela has rich, multi-industry sales and strategic marketing experience spanning associations and private companies. Having built and run emerging global sales/strategy organizations as an executive, he has advised his client's executive teams on driving growth and organizational transformation through superior sales.


John Y. Chen, CAE
Vice President, Marketing
jchen at retailing dot org

John serves as ERA’s vice president of marketing bringing more than 8 years of association marketing and communications experience. Prior to joining ERA he served as the managing director for the public media business association, communications & marketing manager at the National Association for Law Placement, and the publications manager at the International Society for Performance Improvement. In 2013, he earned the designation of Certified Association Executive from ASAE. He was recently named to USAE’s Forty under 40 recognizing up-and-coming association professionals and to Association Trends 2015 Class of Young and Aspiring Professionals – one of a class of five accomplished association professionals.


Cecilia Mason
Director, Finance
cmason at retailing dot org

Cecilia D. Mason, a native to the Washington area, joined ERA as an accountant in August of 2005. Cecilia comes to ERA after serving 34 years in a major Washington area bank where she managed the Accounts Payable Department, the Fixed Asset Department and worked with the General Ledger Department in account reconciliations and daily financial statements.


Bill McClellan
Vice President, Government Affairs
bmcclellan at retailing dot org

Bill McClellan joined ERA in January 2003 as director of government affairs. Prior to joining the association, Bill worked as a lobbyist at the Georgia Automobile Dealers Association, covering the state legislature and Georgia's congressional delegation. Before working for the GADA, Bill managed political campaigns at both the congressional and state constitutional levels.


Carol Neher
Director, Event Sales
cneher at retailing dot org

Carol has led ERA’s advertising and event sales efforts since 2004. She brings more than 20 years of experience to the ERA sales team.


Jim Perrus
Vice President, Member Relations
jperrus at retailing dot org

Jim Perrus is ERA's Director of Membership Sales. He is responsible for annual membership revenues by generating new member sales as well as overseeing retention to maintain existing membership. He came to ERA from Hargrove, Inc. where he served as Sales Executive, Exhibits. He also sold advertising for ERA’s Electronic Retailer magazine in 2012. He has worked for various associations such as National Association of Broadcasters and Association for Financial Professionals.


Jerry Rozario
Database Administrator
jrozario at retailing dot org

Jerry Rozario joined ERA in April 2010 as database administrator. He has extensive experiences in software design and development, testing, data conversion, and system support with 10 years of IT experience.


ERA Europe

Dr. Julian Oberndörfe
Executive Director
T +49(0)89.960.60.135
F +49 (0)89.960.60.315