Advance Consent

ERA members have ongoing concerns regarding legislative and regulatory interest focused on online Advance Consent Marketing (also known as Negative Option Marketing). ERA has actively engaged both with Congress and the Federal Trade Commission on the topic. ERA strives to inform the industry through educational offerings and task force engagements to ensure marketers comply with current and future regulatory advance consent marrketing responsibilities.  

Through ERA’s efforts, many onerous provisions have been removed from various proposals through the years and will contiue to work to protect marketers intersts as this debate continues. 

We strongly encourage marketers and interested parties to review the current applicable industry guidance at the following links:

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