Self Regulation

About ERSP

The Electronic Retailing Self-Regulation Program (ERSP) was established in 2004. ERSP's mission is to enhance consumer confidence in electronic retailing by providing a quick and effective mechanism for resolving inquiries regarding the truthfulness and accuracy of claims in direct response advertising. ERSP is managed as a separate self-regulatory program administered for the Advertising Self-Regulatory Council (ASRC) - formerly known as NARC - by the Council of Better Business Bureaus. ERSP continues to play an important role in preventing deceptive claims from remaining on the air. To date, companies working with ERSP have modified or discontinued nearly two hundred advertisements. ERSP is an example of how industry self-regulation can improve industry standards and the consumer experience. 

ERSP Frequently Asked Questions

ASRC Self-Regulation Program (ERSP) Policies

ERA policies regarding ERSP

ERSP Cases and Findings


Report a Problem

ERSP uses feedback from both competitors and consumers. If you had a bad experience with a product you bought, please visit Consumer Information to learn your rights. If you believe a marketer is making unsubstantiated claims, please contact Peter Marinello at to file a competitor challenge.

ERSP Statistics 

Updated April 30, 2018
Total Direct Response Advertising Tracked 17,400
Number of Participants in ERSP Review Program 6
ERSP Review Program General Reports 9
Lead Generation Cases 45


Total Cases Current and Closed
Average Case Length (Calendar Days)
75 days
Cases from Monitoring
Cases from Consumer Challenges*
Cases from Competitor Challenges*
Compliance Cases
Advertising Modified or Discontinued
FTC Nonparticipation Referrals
Compliance Referral to FTC

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