PR Web

SEO Kent Service Makes a Big Hit for Local Companies

Kent based marketing whiz kids JB Creative Marketing are making a difference for local companies with their revolutionary online marketing Kent strategies.

(PRWeb UK) September 2, 2010

JB Creative Marketing, a company that has grown up with the advertising industry, knows a thing or two about successful promotion: its advice, as CEO Justin Bridges explains, is to look for creative marketing Kent opportunities first – in other words, to keep things in the community.

“The idea,” Justin says, “is to use what we already have to make our combined Internet presence stronger. That means strengthening local businesses through a much cleverer use of the net.”

Justin is talking about reciprocal linking, an SEO marketing Kent strategy designed to raise the web sites of Kent based businesses to the tops of their respective search engine results pages. Reciprocal linking is a way of promoting one business through the site and activities of another – by identifying products and services that have a natural dove tailing, and using that to build a powerful online community. JB Creative Marketing has developed an online marketing Kent “business plan”, which, applied to any of the Kent based companies that use the creative marketing team for promotion, links local businesses in to a mutually beneficial marketing drive. That drive encourages Kent businesses to work together to attract web based custom, rather than going it alone.

“There’s no competition between businesses whose products or services complement each other,” says Justin. “So why compete? Our SEO Kent plan works on the theory that two sets of customers are better than one – we bring the market for, say, home and property restorations, and put it in with the market for Kent based companies that make reproduction bricks. Customers who use one start using both and so the business grows.”

It’s a great theory – and it has proven success. Creative marketing Kentstrategies based on sharing customer bases are using one of the most effective methods of web traffic control. With JB Creative Marketing’s help they’re able to circumvent big company monopolies on the Internet, by indulging in a method that has worked for traditional businesses since time immemorial. The battle for market space is only ever won by small companies when they band together against the big guys – claiming local superiority over loss leaders and multinational muscle.

The way it works, in simple terms, is this: if you go onto a web site for property redevelopment and you see a link for a company that makes reproduction antique bricks, you might click through to have a look at their range. Search engines know that – so when they look for results to specific queries they tot up the links they find pointing to any one site in the same way that a panel of judges would total votes for a competitor. If enough companies start doing this, as they do in the online marketing Kent service provided by JB Creative Marketing, then a web community evolves: a community that gets good site traffic for all its members by opting for power in numbers rather than attempts to strike out solo.

The SEO marketing Kent package offered by JB is clever, simple and, so far, successful. Maybe soon it’ll be taken up as a model for the whole country.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebonline-marketing-kent/creative-marketing-kent/prweb4458974.htm

Live Search Marketing Now Webcast focuses on Managing PPC Campaigns in the UK and Europe

International search marketing expert Andy Atkins-Kruger will deliver live presentation about PPC advertising for international search marketers, Sept. 21 at 4 PM GMT (11 AM Eastern)

Redding, CT (PRWEB) September 2, 2010

On Tuesday, September 21 at 4 PM GMT (11 AM EDT) Search Marketing Now presents "Managing PPC Campaigns in the UK and Europe: Tips for Success," a live webcast featuring Andy Atkin-Kruger, Managing Director of WebCertain.

This webcast is free and is sponsored by Marin Software.

Registration is open at Search Marketing Now.

This webcast focuses on what every PPC campaign manager in the UK must know in order to run an effective PPC advertising campaign. From setting an effective strategy and achievable ROI, to managing a complicated paid search advertising campaign across multiple languages and countries, Andy Atkins-Kruger reveals what goes into an effective international PPC campaign.

He'll also discuss the latest updates on Google AdWords in Europe; how to manage multi-lingual and cross-country campaigns; and when to recognize that it's time to automate a PPC campaign.

This webcast is developed for a UK and European-based audience and will be broadcast at 4:00 PM Greenwich Mean Time.

Andy Atkins-Kruger has more than 20 years experience in international marketing and is a recognized authority on international search. In 2002, after 5 years as its client, Andy bought the agency WebCertain. WebCertain has been operating multilingual search marketing campaigns for over 12 years and is one of very few agencies which only deal with international campaigns. Andy is a contributor to the Search Engine Land column "Multi-National Search," and he is Managing Editor of multilingualsearch.com. He is a frequent speaker at industry conferences, and is the chair of the International Search Summit, which recently announced its partnership with the Search Marketing Expo conference series.

This webcast is sponsored by Marin Software. Marin Software provides a browser-based, enterprise-class paid search management application for advertisers and agencies. Designed for those who are spending at least $100,000 monthly on paid search, Marin Search Marketer® addresses the workflow, analysis, and optimization needs for large-scale SEM campaigns, saving time and improving financial performance. Over 180 customers collectively manage in excess of $1 billion of annual search spend via Marin’s application. Customers include University of Phoenix, Neo@Ogilvy, Razorfish, Reply!, and ZipRealty. Marin Software was recently selected by AlwaysOn as an OnMedia Top 100 Winner in the Next Generation Search category.

About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebppc/UK/prweb4457854.htm

Mambo Kings’ author, Oscar Hijuelos to Keynote at the 7th Annual Multicultural Marketing Summit October 28th in Miami, Florida

Oscar Hijuelos was the first Latino author to win the Pulitzer Prize in fiction for his bestseller Mambo Kings Play Songs of Love . Be a part of the author’s experience, as he retells the story behind the stories he is famous for. Then join us for a private book signing of BEAUTIFUL MARIA OF MY SOUL.

Miami, FL (Vocus) September 2, 2010

Oscar Hijuelos was the first Latino author to win the Pulitzer Prize in fiction for his bestseller Mambo Kings Play Songs of Love - subsequently adapted to film and a Broad Way musical. Growing up in New York City as the son of Cuban immigrants, his experiences fired his novels. Through his writing, Hijuelos brought to life the worlds of Latino immigrants and their descendants as they struggled to adapt to a new culture without losing their rich heritage. An icon of the Cuban immigrant experience, Hijuelos’ writing has brought the Hispanic immigration experience to the forefront of the American culture.

Twenty years ago the publication of Oscar Hijuelos’ The Mambo Kings Play Songs of Love was greeted with front page reviews. Twenty years later, we celebrate Hijuelos’ achievement, with his new book BEAUTIFUL MARIA OF MY SOUL, the story behind the Mambo Kings’ famed song. The novel retells the Mambo Kings’ story through the eyes of María, the girl behind the famous song.

Amongst his many achievements, Hijuelos is a recipient of the Rome Prize and grants from the National Endowment for the Arts and the Guggenheim Foundation. His five previous novels have been translated into twenty-five languages. He lives in New York City and splits his time between there and Durham, North Carolina where he teaches at Duke University.

Be a part of the author’s experience, as he retells the story behind the stories he is famous for. Then join us for a private book signing of BEAUTIFUL MARIA OF MY SOUL open to Summit guest only.

In addition to presenters like Oscar Hijuelos, attendees of the Summit will get the chance to discuss best practices, challenges, and how to gain a competitive advantage within the industry. The Summit fosters an environment of candid dialogue where cutting edge research and business-building initiatives are revealed.

To register for the Multicultural Marketing Summit or for more information, please visit www.multiculturalmarketingsummit.com or call 1-888-309-2005.

About Multicultural Marketing Summit

The 7th Annual Multicultural Marketing Summit is produced and hosted by Geoscape® and brings together the state-of-the art in geo-demographics, analytics, strategy, and best practices across industries. Presenters share knowledge and insights on ground-breaking research, professional experiences, and techniques specific to marketing, media, and distribution with in an increasingly diverse business environment. The event will take place Oct. 27th-29th, 2010at the Epic Hotel in Miami, Florida.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4457084.htm

ShopRite and MyWebGrocer Launch the First Retail Grocery Weekly Specials Android App

New Android App is part of ShopRite’s mobile strategy to connect with shoppers on all mobile platforms.

(Vocus) September 2, 2010

Building off the success of ShopRite’s iPhone App, MyWebGrocer and ShopRite supermarkets have teamed up again to launch a new Android Application, ShopRite Weekly Specials™. The new App, which is free and available now through Android’s Market, is the first App dedicated to weekly grocery specials on Android’s Operating System.

ShopRite’s customers are spending more time on their mobile devices and this App is yet another way to make ShopRite’s customers’ lives easier. The App is a portable circular and pre-store planning tool that invites consumers to “start saving” by browsing hundreds of items instantly. Among its many groundbreaking features, ShopRite Weekly Specials enables consumers to see what’s on sale in real time at their neighborhood ShopRite store. Once they select an item, it is added to their shopping list, which is neatly organized by category with pictures, descriptions and real time prices. Shoppers can also use the voice command to add items to their list by speaking into the App. The App syncs and downloads store specials directly to any Android mobile device and can even sync with customers’ shopping list at ShopRite.com.

“Our customers are on-the-go more then ever, and by teaming up with MyWebGrocer we continue to make their busy lives easier,” explains ShopRite VP of Marketing Cheryl Williams. "Our Android mobile app is the perfect extension of our mobile strategy, providing our customers the opportunity to interact with our weekly savings circularwherever they are. Given the increase we've experienced in visits to ShopRite.com from Android phones, it was the natural next step."

MyWebGrocer CEO Rich Tarrant said, “Our goal is to help our clients engage with their customers where ever they are in the digital space. We are very pleased to deliver an Android mobile solution for ShopRite. Ever since the early success of their iPhone savings App, we knew that a mobile strategy for multiple platforms made sense.”

The new ShopRite Weekly Specials App is available now as a free download on the Android Market by search “ShopRite” on your web enabled Android phone.

About MyWebGrocer:
MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands. MWG creates and manages digital solutions for clients including websites, digital media, online circulars, email marketing initiatives, mobile applications, social media strategies, and customer acquisition programs. MyWebGrocer works with more than 100 retailers nationally, representing more than 5000 stores, and operates the largest grocery ad platform in the nation.

About ShopRite:
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative, based in Keasbey, NJ and the largest supermarket cooperative in the United States. With more than 220 ShopRite Supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than five million customers each week. A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves. Through its ShopRite Partners In Caring program, ShopRite has donated more than $22 million to 1,500 worthy charities and food banks since the program began in 1999. As a title sponsor of the LPGA’s ShopRite Classic, ShopRite has raised more than $22 million for local schools, hospitals and community groups. For more information, please visit www.ShopRite.com.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4456994.htm

AffCon 2010 - Miami Gives the Affiliate Marketing Industry the Growth and Stability It Needs

AffCon 2010 - Announces Miami Conference to be held at The Fairmont at Turnberry Isle in Aventura, Florida December 8-10, 2010.

Fort Lauderdale, FL (PRWEB) September 2, 2010

AffCon 2010, the conference series dedicated to the growth and sustainability of the performance marketing arena, announces their upcoming show being held, December 8-10, 2010 in Miami, Florida. The AffCon Events series is organized by WebmasterRadio.FM, the world’s largest online radio/podcast network for the B2B marketplace. AffCon Events delivers top-echelon education and networking for free to working affiliate marketers.

This unique conference kicks off on December 8th with several, paid workshops; for those looking for more hands on learning. In addition, those looking to take to the PGA greens at the Fairmont will be able to do so as they embark on the first annual Charity Golf Tournament. The day will end with a cocktail soiree to give everyone an opportunity to connect before the main events. December 9-10th affiliates will have access for free to more than 70 speakers representing all aspects of the online community during the educational sessions; great networking events will be continuous from 2pm onward after the exhibitions are closed for the day. Meet new contacts quickly and efficiently during “The Connect Express’” our premier speed networking event, or bond with colleagues as night falls and glow-in-the-dark golf takes place.

“The focus is on networking. The theme of the conference is Champion. The companies who sponsor the event are industry champions who are helping to create and further mentor fellow champions in the industry. “Unlike other conferences, we encourage companies to bring as many of their affiliates as they like to the event, for free. Inspiration, proper education and collaboration make for a successful industry…..Drop that into a fabulous resort venue , in the dead of the winter, and we can all toast to helping the industry grow in a positive way,” States Daron Babin, Conference Organizer.

Affiliate Loyalty

Each year many conferences are held where advertising networks hunt for new affiliates to promote their offers. AffCon is taking the time to show the networks where new affiliates have been all along, right under their nose in fact, already in their database. Every day thousands of people sign up as affiliates for various programs. Many of these people are smart and savvy, but are not performing to the level that they could achieve if they had the training tools behind them. A company would train their sales team; it then follows that an affiliate program should train their affiliates. By sponsoring an AffCon Event, an affiliate program or vendor is creating brand loyalty and an affinity with those affiliate marketers that they invited to the conference by providing them the training that can shift performance into overdrive resulting in maximum profits for both the company and the affiliate.

This years’ winter show is set at the luxurious resort of The Fairmont at Turnberry Isles in Aventura, Florida, which boasts some of the finest dining in south Florida, 2 award championship golf courses, two fabulous swimming pools and numerous areas to connect with fellow colleagues in the market space for networking and fun. Based on attendee feedback, past attendees agreed that the education delivered at the AffCon Events was unparallel to any other conference they had attended in the previous year; however, they wanted more connectivity with their colleagues and business partners, to include more emphasis on networking activities. AffCon Miami, is designed to encourage this interconnectivity while maintaining the high standards we have set for information, training and education.

For more information on registration, please visit http://www.affcon2010.com. For sponsor or exhibitor information, please call directly at (954) 736-4171.

About AffCon2010 - Miami
AffCon 2010 – Miami bases its conference and tradeshow series on the idea that actionable information, business building and networking opportunities should be freely available to everyone in the affiliate marketing industry, especially to working affiliate marketers. Featuring line-up of thought leaders in the affiliate and search engine marketing sectors, AffCon 2010 – Miami is a unique opportunity to meet and share ideas with the brightest business people in the affiliate marketing industry. AffCon2010 is the only event in the affiliate marketing industry which gives affiliate marketers free access to the movers and shakers in the sector.

About WebmasterRadio.FM
WebmasterRadio.FM lifts the "veiled curtain" of the Internet, bringing the business community together through an interactive radio network. Its listeners are a global group, comprised of everyone from corporate executives and decision makers to small and mid-sized businesses and individual entrepreneurs. WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with Jiyan Wei of PRWeb, WebmasterRadio.FM's official newswire; “Market Edge” with W2/Racepoint Group Chairman Larry Weber; "SEM Synergy” with Search Engine Marketing Industry Leader Bruce Clay, “The Joel Comm Show” with New York Times bestelling author and serial entrepreneur Joel Comm and more. To tune into WebmasterRadio.FM's live content or check out the show lineup, please visit www.WebmasterRadio.FM].

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebAffCon-2010/WebmasterRadio/prweb4456064.htm

The Okaloosa County, FL Tourist Development Council and GetMoreVacations.com Join Forces to Sponsor Team 42 and David Gilliland for the Great Clips 300 at Atlanta Motor

The Okaloosa County Tourist Development Council (TDC) represents the cities of Destin, Fort Walton Beach and Okaloosa Island, Florida and is partnering with GetMoreVacations.com to sponsor the Team 42 Nationwide car in Atlanta this weekend in an effort to advertise their innovative vacation specials in Northwest Florida.

Destin, FL (Vocus) September 2, 2010

The Okaloosa County TDC joins Team 42 at the Great Clips 300 in Atlanta this Saturday, September 4th. The TDC is promoting their Million Dollar Gift Card Giveaway. Guests who stay a minimum of two nights in Destin, Fort Walton Beach or Okaloosa Island will be given a $200 gift card. A total of five thousand gift cards will be distributed. The launch date is anticipated to be September 17, 2010.

Mark Bellinger, President and CEO of the TDC, says, “The tourism agency is excited to partner with GetMoreVacations.com on the upcoming race in Atlanta. Atlanta is an extremely important market for the Destin, Fort Walton Beach area. The exposure will benefit our businesses and the local economy. We hope to drive the viewer to our tourism web site to learn about the abundance of specials and opportunities for our visiting guests. The fall season is a wonderful time of the year to visit the Emerald Coast!” Bellinger will be attending the race.

Fans can call the TDC for more information at (850) 651-7131. Fans can also register to win a free vacation on the TDC's website, www.destin-fwb.com by clicking on the WinBigGMV icon. All partners look forward to the race this weekend in Atlanta and encourage all NASCAR fans to visit the beautiful beaches on the Gulf Coast.

GetMoreVacations.com continues to promote their vacation sweepstakes where guests can win a 4 day, 3 night stay at any of their properties in 8 states. The vacation properties on GetMoreVacations.com not only have the best beaches but the best deals! And, every property on the site includes free activities like golf, theater shows, water parks and amusement parks every day of your stay.

After the Deepwater Horizon Oil Spill, Nationwide team owners and Destin, Florida residents, Eddie Smith and Darrell Blanton merged their teams in an effort to get vacationers back to the emerald waters and sugar white beaches on the gulf coast. Since the merger, Team 42 has finished 13th in Chicago and 9th in Bristol. David Gilliland will drive Team 42’s car in Atlanta where he qualified 6th last year.

Media contact:
Susie Cross, Amenity Services, Inc.
(GetMoreVacations.com)
(850) 337-4510.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4455944.htm

AvantLink Debuts on Inc. 500 List

Park City, Utah based AvantLink.com gets listed at position #23 in the "Advertising & Marketing" industry by Inc. magazine. The Inc. 500 list is an exclusive annual ranking of America's fastest- growing entrepreneurial businesses, and the people behind them.

Park City, UT (PRWEB) September 2, 2010

AvantLink.com announced this week their debut at position #171 on the 2010 Inc. 500/5000 list, #23 in "Advertising & Marketing" industry. This distinguished list consists of the fastest growing, privately held companies in America each year. For a three year period AvantLink recorded a 1651% growth rate with revenue of $189,059 in 2006, up to $3.3 million in 2009. The company was founded in 2005, and their web retailer-specific Affiliate network is 100% employee owned.

"We started our company with a small business loan working from home offices, with a quality over quantity philosophy that's quickly becoming the standard for how business is done in performance marketing," says Founder and CEO Scott Kalbach. "We're committed to mitigating fraud, and maintaining a level playing field for ethical web retailers and marketers. It's a very powerful story to tell, and it's still unfolding in many exciting ways," he adds.

A few reasons why AvantLink has gone from obscurity to being one of the fastest growing companies in the nation in such a short time frame is due to a selective approach to business, extremely fast and effective customer support, and the introduction of continuous disruptive innovation and technological developments in the cost per sale Affiliate marketing space.

By growing the company at a responsible and manageable rate, AvantLink.com was able to remain focused and committed to its mission of becoming the best Affiliate network for quality web retailers on the planet. To that end the company just opened for international business to accommodate web retailers using other world currencies, but they remain committed to quality and mutually beneficial partnerships.

About AvantLink.com

AvantLink is a retailer focused Affiliate network founded in 2005 on the ideas of innovation, quality and service. The company offers an array of industry leading Affiliate tools and scripts that are integrated in the network free of charge. They also maintains a zero tolerance policy for fraud or other rogue practices pervasive in other Affiliate networks. For more information, or to apply to the network as an Affiliate or merchant, visit AvantLink.com.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebinc500/avantlink/prweb4455914.htm

Nimlok Exhibition Marketing Manager Awarded Diploma

Since joining Nimlok in 2002 as a marketing assistant, the exhibition supplier's now Marketing Manager, Sarah Elmore, recently received a professional postgraduate diploma in marketing through the Charted Institute of Marketing.

(PRWEB) September 2, 2010

Nimlok, like their clients, highly value their own marketing and have recently invested in their own rising star.

Sarah Elmore has worked at Nimlok for almost 9 years now and during that time she has proved herself in her various marketing roles. She joined the exhibition stand supplier as a marketing assistant in June 2002, and has since progressed to Marketing Supervisor and now Marketing Manager. For the past two years, Sarah has been studying marketing via the Charted Institute of Marketing (CIM) and this week she has been awarded a Professional Postgraduate Diploma in Marketing.

Not only does Sarah have the usual pressures faced by all marketers, but also the added twist of knowing that Nimlok’s audience of marketing professionals place their trust in those suppliers that lead by example and practice what they preach. Sarah has demonstrated this throughout her time at Nimlok with her creative ideas and now she has the qualification to prove this too!

Nimlok’s support of Sarah’s skills goes a step further as in September she starts a Google Analytics Course where she can learn more about how to develop and adapt the Nimlok website using the web stats that she can get from Google Analytics, another example of Nimlok’s team development that compliments their recent National Employee Apprentice of the Year nomination. Nimlok have been nominated for this by Starting Off, a recruiting and training company based in Northampton and Kettering, Northamptonshire.

James Rook, Sales & Marketing Director for the exhibition stand solutions company commented; “Sarah’s dedication to Nimlok has always been second to none, I am very proud of her in attaining this qualification.”

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebexhibition-stand/diploma-award/prweb4455044.htm

Research and Customer Experience Manager Shares Eye Tracking Industry Knowledge at Columbus, Ohio Usability Professionals’ Association

Metrics Marketing Group User Research Expert Invited to Present at Columbus UPA Chapter.

Cleveland, OH (Vocus) September 2, 2010

Whether for website usability, market research or better understanding human behavior, eye tracking harnesses the power of what people see to enhance the user experience. Metrics Marketing Group is one of the only interactive marketing firms in the entire U.S. with both owned in-lab and mobile eye tracking, providing a wealth of first-hand experience and industry expertise in the field. The Columbus, Ohio Usability Professionals’ Association (COUPA) has invited Lisa Dragin, Research and Customer Experience Manager of Metrics Marketing Group, to share how best-in-class user research labs are incorporating eye tracking to improve conversions and the overall customer experience.

During Dragin’s presentation, participants will learn eye tracking tips and trends, and learn about the latest research on what we have learned from eye tracking studies. Dragin will explain to participants how eye tracking adds detailed, measureable data to the user-centered design process. She will also discuss when and how eye tracking should be incorporated into user research studies to add significant value.

“Eye tracking provides invaluable data points to better understand the user’s decision making processes to improve site experiences,” explained Dragin. “I am honored to share my usability and eye tracking experiences from MetricsLabSM and with others in the field, so they can learn the unique benefits of eye tracking as well.”

Lisa Dragin is currently a Research & Customer Experience Manager at Metrics Marketing Group. She also holds an Officer position in the role of Secretary of the Northeast Ohio chapter of the Usability Professionals’ Association (NEOUPA). The UPA is one of the most trusted organizations in the field of usability with over 2,500 members worldwide.

Lisa has a passion for making the world easier to use. She has a master’s degree in Human-Computer Interaction from Carnegie Mellon University and an enthusiasm for making technology usable. Her experience spans a variety of products across industries including health care, financial services, retail, public sector, and more. Lisa has an excellent track record in usability testing, user research, user experience design, and prototype development. Her passion and experience helps her to continue to make a difference for her clients.

COUPA is the Columbus, Ohio chapter of the Usability Professionals’ Association. COUPA’s purpose is to promote “the broad family of disciplines that create the user experience through design and development of usable products.” COUPA provides a forum where professionals and students in the greater Columbus and Central Ohio areas can network with each other and share knowledge and experiences. The upcoming event will take place Wednesday, September 1, 2010 from 6:00pm-8:00pm at AEP on 1 Riverside Plaza in Columbus, Ohio.

About Metrics Marketing
Based in Cleveland, Ohio Metrics Marketing offers comprehensive analytics-driven database and interactive marketing by providing the following services: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at www.metricsmarketing.com.

Media Contact:
Megan Smargiasso
440.471.6011
msmargiasso(at)metricsmarketing(dot)com

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4454554.htm

How Conversion Rate Optimization (CRO) Made an Extra £14 Million a Year for a Travel Company

A travel agency offering cheap holidays has almost doubled its sales by applying a new scientific approach to optimizing website conversion rates.

(PRWEB) September 2, 2010

While most of the travel industry was in crisis, low-cost travel agency sunshine.co.uk managed to almost double their sales.

The exact steps they took to do it have been described, in detail, in a new report created by Google-authorized consultancy “Conversion Rate Experts”. The report can be seen at http://www.conversion-rate-experts.com/sunshine-case-study/.

For further details, or to arrange an interview, call Dr Karl Blanks on 0203 368 6212.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4453854.htm

Telecommunication Retailer Expands Carrier Offering

Allphones has recently added Crazy John’s to their long list of well known carriers and will begin offering the brand’s suite of products immediately, both in stores and online.

(PRWEB) September 2, 2010

Allphones, an Australia wide telecommunications retailer, has recently added Crazy John’s to their long list of well known carriers and will begin offering the brand’s suite of products immediately, both in stores and online.

Sarah Brown, National Marketing Manager for Allphones explains the reasoning behind why they have included Crazy John’s in their product offering, “While Crazy John’s is a competitor, they are no different to the other brands that we carry.” She continues, “We believe that by offering the wide range of carriers in a one stop shop setting, whether it is in store or online, it will give our customers the true choice and comparison so many are looking for these days. It’s not uncommon for customers to consider multiple carriers before they buy, so by offering products from Crazy John’s we’re saving our customers time and money.”

Opening in 1991 and originally trading as Mobileworld, Crazy John’s had made a name for themselves by selling mobile phones for as little as $1, giving away free accessories, and holding midnight barbeques to attract a buzz. In just seven short years, Crazy John’s had expanded to fifteen stores across Victoria and was a amongst the top 10 Telstra mobile dealers.

“Crazy John’s has really grown from their humble beginnings back in ’91 and has become a true success story in telecommunications, much the same as Allphones. They are also focused on supporting the community and this was just another reason it made sense to bring the brand into the Allphones mix,” added the National Marketing Manager.

In addition to Crazy John’s, Think Mobile is now also offered by Allphones along with Optus, Dodo, Virgin, Vodaphone, Lebara, Boost Mobile, and 3 Mobile.

ABOUT THE COMPANY: Allphones are a national telecommunication retailer committed to providing their customers with great prices and sound knowledge. In a heavily competitive market, Allphones have not only managed to be financially successful, but also maintain their integrity and plan for future growth. They believe in providing their customers with as much choice and flexibility in telecommunications all in one place.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4453484.htm

Small Business Spotlight - A New Online Service for Small Business Owners

Their services are ideal for businesses such as barber and beauty shops, insurance agencies, restaurants, flower shops, accounting firms, law offices, home or auto repair services, land survey companies, real estate offices, and etc. People search the Internet everyday for products and services; making it easier to be found on the web is a step in the right direction.

Jasper, AL (PRWEB) September 2, 2010

Small Business Spotlight is a new website set up to accommodate small proprietors and partnerships who do not already have a company website; it gives them an opportunity to list company information. Most businesses already have their own website to display products and services, but there are some who do not, especially small businesses located in rural areas.

Although Small Business Spotlight’s main focus is on small businesses without a company website, any reputable company is welcome to post a business profile on the site. A large number of households today have access to the Internet; it is one of society’s main information sources. Having your company information listed on the Internet, so potential new customers can find it, is vital.

On the home page, each business profile posted will have a displayed link which consists of the company’s name and location; an in-depth detailed webpage will follow. Also each week, there will be a business chosen to fill the Outstanding Business of the Week spot on the home page. Small Business Spotlight is strictly an online company. For more information, visit the website.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4451464.htm

Ad Factory Launches Creative Services Marketplace in Support of Digital Agencies

Ad Factory (www.adfactory.com) launched version 2.0 of their creative services marketplace on Tuesday in an effort to further support digital agencies.

Philadelphia, PA (PRWEB) September 2, 2010

Ad Factory (www.adfactory.com) launched version 2.0 of their creative services marketplace on Tuesday in an effort to further support digital agencies. The new marketplace provides agencies with on-demand access to freelance design professionals. An alternative to traditional outsourcing, agencies no longer need to find a freelancer in the eleventh hour to meet a creative deadline. Part crowdsourcing and part production workflow application, Ad Factory makes it easy for agencies and online advertisers to tap in to the talents of hundreds of creative experts and put their ideas to work in just a few clicks.

“As former agency guys ourselves, we are very familiar with the double-edged sword that is outsourcing. In this day and age, agencies need immediate access to talented creative professionals and an online application to manage the process of outsourcing that work. Our research over the past six months in talking with dozens of agencies confirms this. We look forward to serving our clients and providing high quality work in a timely manner,” said David Herscott, co-founder of Ad Factory.

Ad Factory’s creative community does the hard work of writing eye-catching ad copy and producing custom creative. Clients simply need to fill out a form at adfactory.com to get the process started. Within hours clients will receive many options to choose from, and buy only the ads they like.

Herscott went on to say: “when it comes to developing creative it’s time to start considering a slightly different model than crowdsourcing – crowdsourcing isn’t working for the design community or the advertiser. We believe in 'expertsourcing.' Expertsourcing is about developing highly skilled and focused communities around solving a problem, in this case we are connecting talented creative professionals with ad agencies that need their help.”

About Ad Factory
Ad Factory provides ad agencies and online advertisers with an alternative to traditional outsourcing. Part crowdsourcing and part production workflow application, Ad Factory makes it easy for agencies and advertisers to tap in to the talents of hundreds of creative experts and put their ideas to work in just a few clicks

Contact:
David Herscott, Managing Partner
david(at)adfactory(dot)com
(888) 470-1771

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/09/prweb4451304.htm

Black Enterprise Ranks Liberty Tax Franchise a Top Pick

One of the “40 Best Franchises for African Americans” in 2010

Virginia Beach, VA (Vocus) August 31, 2010

Black Enterprise magazine has recognized Liberty Tax Service as one of the most affordable and best franchise opportunities for minorities for a seventh time since 2001. The magazine researches franchise opportunities annually to compile a superlative list for its readers of the best franchises for African Americans, and to measure the pulse of the franchise industry. The September 2010 issue’s “40 Best Franchises for African Americans” compilation is based on the International Franchise Association’s recommendations on growth sections of the franchising industry, “affordability, revenue potential, effectiveness of diversity, and marketing advertising support.” Liberty Tax is the only tax service named.

“We are honored by this accolade as we continue striving to keep the American dream of business ownership an affordable reality in these challenging economic times,” said John Hewitt, CEO and Founder of Liberty Tax Service.

Liberty Tax Service is a member of the International Franchise Association, and its Minority Fran initiative.

About Liberty Tax Service

Liberty Tax Service is the fastest-growing retail income tax preparation company in the industry’s history. Founded in 1997 by CEO John T. Hewitt, a pioneer in the tax industry, The Company has prepared over 8,000,000 individual income tax returns. With 41 years of tax industry experience, Hewitt is the most experienced CEO ever in the tax preparation business ever, having also founded Jackson Hewitt Tax Service. Liberty Tax Service provides computerized income tax preparation, electronic filing, and online filing through eSmart Tax. The Liberty Tax Service franchise opportunity is #9 on the fastest-growing franchises list of the 2010 Entrepreneur “Franchise 500.”

Liberty Tax Service : John Hewitt is available for interview. Contact Martha O’Gorman, LTS Chief Marketing Officer at (800) 790-3863 ext. 8022 or by e-mail at martha.ogorman(at)libtax(dot)com or mediainquiry(at)libtax(dot)com

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb20100831/BlackEnterprise/prweb4448424.htm

Today is the Last Day to Enter Your Web Site in the 2010 New Media Web Awards

Web sites can be entered into the New Media Web Awards by going to http://www.newmediaawards.org

New York, NY (PRWEB) August 31, 2010

The New Media Institute's 2010 New Media Web Awards kicked off its coveted awards competition earlier this year and encourages the submission of great web sites from entities large and small. Today is the last day to enter web sites into the competition. The competition closes this evening at midnight ET. Please note that the deadline will not be extended.

"The ingenuity, creativity, and successful communications abilities of entries we've received so far are so impressive," said Barbara Eber-Schmid, Executive Vice President of the New Media Institute. "It is quite clear that the dollar amount spent on a web site is not the arbiter of excellence. Web sites that have been developed on tight budgets can compete with the big boys."

The 2010 New Media Web Awards opens up opportunities for the best of the best to receive the recognition they so rightly deserve. Entries can be submitted by going to: http://www.newmediaawards.org

The New Media Institute is dedicated to educating all about new media, serving as a resource and promoting best practices. In addition to its New Media Awards program, NMI covers new media news, publishes white papers, acts as a resource for facts/statistics related to new media and manages the New Media Professionals Association.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4445674.htm

5-A-Day, Too Much For Most Americans to Swallow

New guidelines now recommend consuming eight or more fruits and vegetable servings a day. Botanic Choice offers 10 pain-free ways to add more fruits and veggies to diet.

Hobart, IN (Vocus) August 31, 2010

Just when consumers got used to the idea that they should be eating “5-a-Day,” new guidelines now recommend consuming eight or more fruits and vegetable servings a day. That comes out to about 4 ½ cups a day. Few Americans eat that much and that’s too bad because fruits and vegetables provide lots of vitamins, minerals and fiber for good health.

Because September is Fruits & Veggies – More Matters™ month, Botanic Choice has developed a list of 10 easy ways to add more fruits and veggies to the daily diet.

1. Add broccoli florets or sliced zucchini to pizza topping.
2. With lasagna, tuck spinach, shredded carrots or sliced eggplant between the layers.
3. For all sandwiches, add lettuce, tomato and onion.
4. At work, snack on dried fruit instead of heading to the vending machine.
5. Add grapes, apple slices and pears to chicken salad.
6. For breakfast, add broccoli, mushrooms or bell peppers to an omelet.
7. Add canned veggies like sliced green beans or fresh mushrooms to store-bought pasta sauce.
8. Add fruit slices to gelatin.
9. Make fruit popsicles with 100% juice.
10. Mix fat-free granola and fat-free yogurt. Top with berries.

While fresh is always best, canned, dried, and frozen fruits without added sugar, and vegetables without added salt or butter are also good options.

According to Tim Cleland, President Botanic Choice, “It doesn’t take much effort to add just one more fruit or vegetable to your meal or snack and the rewards are so great – increased energy, digestive support, overall health boost. You really can’t get enough of them.”

About Botanic Choice
Indiana Botanic Gardens, Inc. is a leading provider of more than 500 high-quality nutritional supplements. Their line of vitamins, aromatherapy, and homeopathic remedies are sold through their catalogs, web site www.BotanicChoice.com, and retail store at 3401 West 37th Ave, Hobart, Indiana (800-644-8327).

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebbotanicchoice/vitamins/prweb4444554.htm

Phoenix Social Marketing Agency, KEO Marketing, Sponsors Social Media Seminar

Phoenix social marketing agency, KEO Marketing, is a proud sponsor of Social Media AZ (SMAZ).

Phoenix, AZ (Vocus) August 31, 2010

Phoenix social marketing agency, KEO Marketing, is a proud sponsor of Social Media AZ (SMAZ). SMAZ is the premier business focused event to help businesses understand and learn the latest techniques in social media and digital marketing.

“Social Media AZ is a great event designed to help businesses understand and use social media,” said Sheila Kloefkorn, President of Phoenix social marketing agency KEO Marketing. “KEO is a proud sponsor of this event and believes attendance is a must for anyone who has a vested interest in social media.”

SMAZ offers attendees the opportunity to learn from industry experts and corporations that have been successful in social media and digital marketing. It aims to bring together the best and brightest in digital marketing to share their knowledge and experience with businesses.

A featured presentation, 'Search & Social: New Trends for 2010,' will discuss current trends in Search Engine Optimization (SEO) and Social Media. SEO and Social Media are inseparable, and both are changing at lightning speed. Google is making algorithm updates nearly every day. Bing now powers a significant percentage of Yahoo search. Facebook is taking on everyone from Twitter to Foursquare. Everything has gone mobile.

Learn what’s happening, what’s coming and how to leverage these changes to make your online marketing efforts more successful. In this fast paced session, frequent local and national speaker, Sheila Kloefkorn, President of KEO Marketing Inc, will fill you in, share real world examples, and answer your questions.

Additional presenters will range from Fortune 200 executives to SEM architects and Social Media authors, all with years of experience and willingness to share the challenges and rewards of implementing external and internal Social Media strategies. This event is a great opportunity to network with the best and brightest social media minds and learn policies, processes, tool sets and monitoring techniques from the experts.

Social Media AZ will be held on Thursday, September 9, 2010 from 8 a.m. to 4 p.m. at the MadCap Theaters located at 730 S. Mill Ave. in Tempe, Ariz.

Interested parties can register for Social Media AZ online at http://smaz3-KEO.eventbrite.com/ or for more information visit http://socialmediaaz.org/.

KEO Marketing is committed to developing marketing strategies and plans that help clients succeed online. Some of the world's largest brands have depended on KEO for marketing programs that deliver tangible and substantial results.

About KEO Marketing
KEO Marketing specializes in innovative online marketing strategy and solutions including search engine marketing and optimization, online advertising, social networking and social media. Some of the companies that KEO Marketing has provided online strategy for include: General Motors, FedEx, Profiles International Inc. and many more. For more information, visit http://www.KEOMarketing.com.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebphoenix-social-marketing/agency/prweb4444534.htm

Omnetics Expands Coverage With Appointment Of Conley And Associates

Omnetics Connector Corporation, the leading manufacturer of miniature high-rel connectors, has announced that it has signed into a contract with Conley and Associates to represent them in the Florida area. Conley brings a combined 148 years of experience, a wealth of knowledge in all functions concerned with electronic connector design-in and has 3 offices located across Florida.

Minneapolis, MN (Vocus) August 31, 2010

Omnetics Connector Corporation, the leading manufacturer of miniature high-rel connectors, has announced that it has signed into a contract with Conley and Associates to represent them in the Florida area. Conley brings a combined 148 years of experience, a wealth of knowledge in all functions concerned with electronic connector design-in and has 3 offices located across Florida.

Commented Greg Jones North American Sales Manager: “Conley and Associates represents so many new opportunities for Omnetics and as our relationship grows I am positive we will see an increase in market share for the Florida area. Between their sales team and internal support system Conley will be able to give special attention to key accounts as well as nurturing new customers.”

About Omnetics
Omnetics was formed in 1984 to deliver rugged, reliable interconnect solutions for the most demanding industries. The company has a fully integrated design and manufacturing plant in Minneapolis, Minnesota USA, where it produces micro and nano miniature interconnect products, featuring COTS, Standards and Custom connectors for industries such as Military, Aerospace, Defense, Medical and other technology oriented OEMs.

For further information:
Lori Abfalter:
Omnetics
Tel.: 763 746 8711
Email: labfalter(at)omnetics(dot)com
www.omnetics.com

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4443644.htm

TechWeb Group acquired SEO company The Visibility and link-building firm Manhattan Service.

Boston-based web marketing company TechWeb Media acquired search engine optimization company The Visibility and link-building business Manhattan Service to combine efforts and expand services to its current and future client base.

Brighton, MA (PRWEB) August 31, 2010

Boston-based web marketing company TechWeb Media acquired search engine optimization company The Visibility and link-building business Manhattan Service to combine efforts and expand services to its current and future client base. The new venture changed its name to TechWeb Group and will focus on all aspects of search engine marketing.

TechWeb Group will use more resources and new tools to keep up with technology and marketing trends. “Our mutual goal is to focus on leads and traffic for our clients. This merger gives us more room to provide additional services such as integrated marketing and social media promotions. I am really exited,” said TechWeb Media founder Sergey Rusak. He also added: “We are working to bring trust and loyalty to our new name. Our customers already see improvement in our services and support.”

TechWeb Media is a fast-growing web marketing company founded as SEO company in Boston, MA. The company has years of experience in search engine optimization, social media services, web design, and corporate blogging. Despite a relatively young age, the company has already worked with over 200 companies including Chapel Hill Tubal Reversal Service, Relationship Headquarters, EveryNote and many others.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4442764.htm

Interactive Advertising Platform Debuts in Guestrooms At Luxury New York Hotel

Guests at InterContinental Times Square Hotel Connect with Local Merchants in the Privacy of Their Room

New York, NY (Vocus) August 31, 2010

The new InterContinental New York Times Square Hotel has 607 luxuriously appointed rooms featuring all of the amenities that upscale travelers expect, and one that they might not. A customized touch-screen desktop computer is installed in every one of the guestrooms. On this computer, guests can utilize an interactive service called SuiteLinqTMthat is specially designed to meet the needs of both business and leisure travelers while connecting them with relevant local businesses. Unlike laptop access gateways found in many hotels, the SuiteLinq desktop service provides guests not only with Internet access, but also hotel guest services, restaurant reservation booking, on-demand video content, from-room document printing, business software, local area guides, and more.

Industry research indicates that hotel guests at luxury properties spend hundreds of dollars during an average stay. SuiteLinq is specially designed to connect these guests with the local businesses that they want to patronize. The entire interactive experience is advertising supported, featuring a variety of IAB standard display ad units as well as customized rich media and text-based formats. In addition, clients with ecommerce capabilities can easily integrate with SuiteLinq to enable one-stop shopping. SuiteLinq, Inc.’s CMO, Chris Rosa, states that, “The result is a compelling digital advertising platform that reaches luxury hotel guests with money to spend when they are minutes away from making purchase decisions about a predictable set of goods and services. SuiteLinq lets them find a highly recommended restaurant for dinner, buy last minute theater tickets, or locate the hottest boutiques near the hotel. It’s not unusual for us to see click rates in excess of 10% for local merchants like these that really put a strong offer in their SuiteLinq ads.”

Because each hotel location can be targeted individually, SuiteLinq’s geo-targeting capability is especially strong compared to traditional online entities. “There’s no inferring of location data with SuiteLinq,” adds Rosa. “We can target serve ads to each hotel’s exact address where the user is known to be at that moment, making the platform exceptionally relevant for local merchants within the effective purchasing radius. In addition, we can provide one-click maps from the hotel to the selected merchant, digital coupons, and other custom promotions that the guest can push to their mobile device and take with them. With the InterContinental New York Times Square, there is obviously an abundance of relevant businesses in the area. We look forward to working with many of them and driving ready-to-spend hotel guests to their door.”

With over 85% of guests using SuiteLinq everyday, the service is also helping to distinguish the hotel from competitors in the area and generating positive social media buzz. Drew Schlesinger, General Manager of the hotel, states that, “Having this ground-breaking technology installed within each guestroom allows us to enhance the in-room experience as well as provides a unique point of differentiation from our competitors.” Utilizing SuiteLinq instead of printed materials for in-room informational content delivery is also a more cost-efficient and environmentally friendly option that is an increasingly important factor for hotel brands like InterContinental. Plans are to expand such offerings to include video and audio content that guests can access on a pay-per-view basis or free via advertising sponsorships.

For more information about SuiteLinq, contact Chris Rosa at (610) 917-3863 x316, or via email at crosa(at)suitelinq(dot)com

About SuiteLinq
SuiteLinq, Inc. serves the needs of the hospitality and extended stay industries worldwide by providing integrated on-demand entertainment and business productivity solutions that deliver The Ultimate In-Room Experience for guests and new revenue streams for property owners. The solution takes full advantage of preference driven interfaces with contextual mapping and product matching by integrating with legacy PMS, POS, and CRM systems to enable a customized delivery of the guest in-room experience. SuiteLinq’s core service offering is eRoomsuite™, comprised of turn-key components that can be installed individually or as a package:

SuiteLinq™ – A customized portal running on an in-room computer with high-speed Internet offering a variety of interactive guest services, free content, and pay-per-access features and entertainment
SuiteCast™ – Free-to-guest broadcast and cable TV channels
SuiteVOD™ – Hollywood movies, informational programs, and a variety of pay-per-view Video-On-Demand content delivered in standard and high definition formats
SuiteLinq Mobile – Connect with guests before, during, and after their stay to drive deeper engagement, promotions, and new m-commerce opportunities
Microsoft Surface Table – Multi-Touch interactive tables for lobbies and common areas

SuiteLinq is part of a group of industry innovators including Microsoft and HP that deliver a comprehensive “ecosystem” of integrated technologies and digital services to the hospitality vertical. Corporate headquarters are located in Exton, PA. For more information, visit: www.suitelinq.com

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4442264.htm