PR Web

Syndicate content
Electronic Retailing Association - Site Feed
Updated: 23 hours 13 min ago

SilverTech, Inc. earns spot on Inc. 5000 list for third consecutive year

Fri, 08/27/2010 - 00:00
SilverTech, Inc. earns spot on Inc. 5000 list for third consecutive year

Digital Marketing Agency Silvertech, Inc. wins placement on the Inc. 5000 list ranking amongst the fastest growing companies in America for the third consecutive year

Manchester, NH (PRWEB) August 27, 2010

SilverTech, a national digital marketing agency recognized as leaders in interactive strategy, today announced that the company was named to the 2010 Inc. 5000 list, ranking amongst the fastest growing companies in America for the third consecutive year.

“We owe much of our growth to new clients, but also to the continuation of our relationships with long-standing customers,” comments SilverTech President Nick Soggu, “We continue to succeed with our transition from what was a traditional web design and development shop to what is now a full-service, comprehensive digital marketing agency that helps clients with more than just web – including email, mobile, social media, search marketing, online brand development, and more.”

This year, SilverTech continued partnerships with large, familiar brands such as Life is Good®, American Water, and Polartec®, and signed dozens of new clients such as Sharp Electronics Corporation, Allegiance Health System, and Dead River Company.

Most recently, and in the third quarter of 2010, SilverTech signed contracts with the University of New Hampshire’s Work Incentive Research Center, Oxford Academic Programs of New York, ProPhotonix of New Hampshire and the Crons Brand of Pennsylvania.

The 2010 Inc. 5000 serves as a report card on the U.S. economy. SilverTech ranks 300th in the Inc. 5000’s fastest growing advertising and marketing companies.

SilverTech, Inc. is a national digital marketing agency based in New England that expertly solves online marketing, technology, operations, commerce, and communication challenges for businesses by creating value-driven web, digital and data-powered solutions. Services such as strategic consultation, site architecture, website design & development, e-commerce, multimedia graphics & animation, search engine optimization, online marketing, performance analysis, web application development and content management solutions are designed or customized to fit exact business requirements.

SilverTech clients include Life is Good®, American Water, Dr. Hauschka Skin Care, Le Gourmet Chef, Polartec®, Rita’s Ice, Pizza Fusion, Robert Rothschild Farm, among many others. For more information go to www.silvertech.com or contact SilverTech at info(at)silvertech(dot)com.

###

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebdigital_marketing/silvertech/prweb4429184.htm

Self Storage Finders Adds New Offering to Network of Facilities

Fri, 08/27/2010 - 00:00
Self Storage Finders Adds New Offering to Network of Facilities

Self Storage Finders, the premier online self storage directory, today announced the addition of Simply Self Storage to its growing Preferred Member list. Simply Self Storage brings 130 facilities to the Self Storage Finders network.

Shawnee, KS (PRWEB) August 27, 2010

After reviewing the results of a successful three month trial on the Self Storage Finders directory, Simply Self Storage requested to become a Preferred Member with the company. Simply Self Storage operates self storage facilities in 16 states and Puerto Rico and is the sixth biggest operator of storage facilities in the United States. Christina Furnia, Director of Marketing, states, "We joined SelfStorageFinders.com because they offer a great online presence and get us great exposure as they continue to increase their SEO efforts. Their internet presence, web interface and price point were major attractions for us."

Brian Barwig, Marketing Director of Self Storage Finders, stated, "We are excited about the opportunity to aid Simply Self Storage's marketing efforts and the continued brand building their addition brings to our company. We have put a strong effort into building our brand and SEO over the past few months and it is encouraging to note other companies have taken notice as well." Besides Simply Self Storage, Self Storage Finders has added U-Store-It, Extra Space Storage, Safeguard Self Storage, Cutting Edge Self Storage and Optivest Properties to its Preferred Member list in the past six months. Barwig added "We want to keep this momentum going into the SSA, ISS and TXSSA Trade Shows and finish the year strong."

About Simply Self Storage

Ranked #1 in Entrepreneur Magazine's "Hot 100 Fast Growth Businesses in America" Simply Self Storage is the largest privately owned self storage company in the United States and Puerto Rico. They own and operate 137 facilities with over 9.9 million square feet of storage space.

About Self Storage Finders

Selfstoragefinders.com is committed to aiding customers in finding self storage locations quickly and easily by providing storage unit locations and contact information for facilities around the country. Prospective tenants can search through the Preferred Member listings and Neighboring Member listings on the site to find the best storage facility for their personal need. The company offers unique opportunities to storage owners in addition to prospective renters. Selfstoragefinders.com generates exposure for its Preferred Members by offering premier visibility on major search engines connecting prospective renters to self storage owners.

###

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4428294.htm

StreamSend Names Ten Top Features for Email Service Providers

Fri, 08/27/2010 - 00:00
StreamSend Names Ten Top Features for Email Service Providers

StreamSend, a leading email marketing software provider, has named ten top features businesses should expect from their email service provider (ESP).

Sacramento, CA (PRWEB) August 27, 2010

StreamSend, a leading email marketing software provider, has named ten top features businesses should expect from their email service provider (ESP).

"Businesses have learned that permission-based email marketing is an effective way for their organization to sell to known prospects, send out an email newsletter, and build customer loyalty," said Dan Forootan, president of StreamSend Email Marketing. "They have also discovered the need for an ESP because their regular internet service provider is not designed for - and sometimes prohibits - bulk mailing. Here are ten key features they should look for in an ESP to help them execute professional, organized email marketing campaigns."

1.    Determine if you need a private IP address
If your email volume is large enough, you may not want to share an IP address with other customers at your ESP. Too many spam complaints against another customer could get your shared IP address blacklisted by a major ISP, preventing your emails from being delivered. Check with your ESP to see if you should have a private IP address.

2.    Customer support and training
Your ESP should offer both online and phone customer support and training.

3.    Robust infrastructure and locations.
Make sure your ESP has multiple, high-speed connections to the Internet through more than one source and hardware redundancy in case one of the Internet connections fails or there is a hardware failure. You will also want redundant location, e.g., data centers in two locations. Many ESPs will offer "click-tracking" tools that require links to go to the ESP first to track the click, and then they redirect it to your Web site. If the ESP servers go down, the valuable prospects and customers reading your emails won't be able to click through.

4.    Good Reporting
The ESP should offer a variety of user-friendly reports: deliverability success, open-rates, and click-through rates.

5.    CAN SPAM compliance.
Your ESP should require customers to comply with the CAN SPAM Act and make it very easy to do so.

6.    List Segmenting.
Your ESP should enable you to segment lists by demographic and other criteria. Targeting subsets of your list with content relevant to them leads to more successful email marketing campaigns.

7.    Find your "Look"
Pre-built templates may be fine, but at some point you may want your own unique look and feel, so find an ESP that has experience building HTML email templates. Not only will you want the aesthetic benefit of that experience, you will want practical advice on readability, reader responsiveness and the necessary testing to make sure your emails work across all email platforms.

8.    Free trial.
Most ESPs offer a free trial. Do a test drive to see if the service meets your needs.

9.    No term contract.
Do not sign up for a service that requires anything beyond a month commitment. If you are unhappy with your service, you should be able to cancel and switch services at will.

10.    Pricing Structure
ESPs host your email list on their servers. Some charge a monthly fee based on the number of emails on your list, while others charge a monthly fee based on the maximum number of emails you think you will send per month. Be sure to choose a pricing structure that fits your needs.

About StreamSend
StreamSend offers an easy-to-use, affordable and reliable email marketing software solution designed to help businesses make the most of their time and money when sending an email newsletter or other email campaigns. StreamSend offers a number of industry-leading standard pricing plans and also has strong private-label and affiliate programs. Started as part of EZ Publishing, a web hosting and design company founded in 1998, StreamSend is now the company's flagship product.

###

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4428034.htm

Business Experts Help Families Cope with Illness

Fri, 08/27/2010 - 00:00
Business Experts Help Families Cope with Illness

Patients and families dealing with cancer or other serious illnesses can now learn coping skills from a series of new audio programs featuring world-class experts in business, success, and happiness. CopingUniversity.com currently offers 10 fascinating, unusual, and entertaining programs for free, unlimited access; programs can be streamed online or downloaded to digital players.

Twin Peaks, CA (PRWEB) August 27, 2010

What can patients and families learn from a business expert? Plenty, because both deal with common business issues. For example, a caregiver has a big responsibility to lead the patient's support team; the same principles that guide leaders of America's largest corporations can also help the caregiver be more effective in that role. Another example: basic principles of teamwork help a family work together as a team. Given this new context, most business topics make sense: productivity, organization, etc.

CopingUniversity.com currently offers audio programs with experts from a variety of fields, who share their wisdom to help people cope.

For example, Jim Cathcart, a recognized business leadership and motivation expert shares "Self-Leadership: Doing What You Need to Do, When You Need to Do It, Even Though You Don't Feel Like it!"

CopingUniversity.com's basic philosophy is for online content, including complete audio programs, to be free to the people who need it, so support comes from sponsors and product sales.

Humana, a Fortune 100 company, has purchased more than 15,000 CopingUniversity CDs to give away.

Experts come from many fields, not just business.
Examples of some unusual topics:
•From humor expert Karyn Buxman: "Finding Humor During Challenging Times"
•From romance expert Greg Godek : "How to Keep the Romance Alive During a Serious Illness"
•From little person Peggy O'Neill: "How to Love the Way You Look, No Matter What"

CopingUniversity.com experts are doctors, authors, and professional speakers, many of whom have appeared in major media such as The New York Times, The Wall Street Journal, CNN, ABC, NBC, Oprah, etc.

One new program will be introduced every month starting in October.

Listen to excerpts and read brief descriptions of all programs here

CopingUniversity.com also offers a free email monthly newsletter focused on coping skills; back issues and subscriptions are available at www.CaringAndCoping.com

CopingUniversity.com was founded by Dave Balch who was caregiver for his wife through four bouts with breast cancer. He is now committed to helping others who are dealing with a serious illness. Among his accomplishments:
•Author of "Cancer for Two: An Inspiring True Story and Guide for Cancer Patients and Their Partners"
•Founder of The Patient/Partner Project www.ThePatientPartnerProject.org
•Profiled in The Wall Street Journal
•Speaks professionally about coping strategies; delivered over 60 programs around the country for a major pharmaceutical

###

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebcopinguniversity/1009/prweb4372954.htm

Increase Your E-commerce Revenue for Last Quater of 2010

Fri, 08/27/2010 - 00:00
Increase Your E-commerce Revenue for Last Quater of 2010

Raleigh, NC, Prime Interactive, Inc is excited to announce the company multi-channels interactive marketing program to increase revenue for E-Commerce businesses.

Raleigh, NC (PRWEB) August 27, 2010

Prime Interactive, Inc. is excited to announce its multi-channel interactive marketing program to increase revenue for E-Commerce businesses.

It is not too late to have your company’s best Q4 2010. If trends hold true, the fourth quarter of 2010 should be the best quarter since 2007 for E-Commerce businesses!

Gian Fulgoni, chairman of comScore, Inc., stated that “The second quarter's continuation of the first quarter's strong retail e-commerce growth rates is encouraging" . comScore, Inc. is a leader in measuring the digital world. Its recent survey data shows the following statistics:

  • In 2007 Q2 to Q4 there was a 44% growth in e-commerce Sales.
  • In 2008 Q2 to Q4 there was a 24% growth in e-commerce Sales.
  • In 2009 Q2 to Q4 there was a 29% growth in e-commerce Sales.

If 2010 Q2 to Q4 increase only equals 2009 Q4 growth, e-commerce sales could grow to over 42 Billion in Q4 2010!

Jeff Martin, CEO of Prime Interactive, Inc. says, “Q4 provides an opportunity for every CMO to ensure that their Interactive Marketing efforts are hitting on all eight cylinders.” Here is a quick e-commerce readiness check list to get started:

1.    Website brand presentation, user experience, conversions are optimized
2.    Website presentation layer is aligned to the brand vision and consumer demand
3.    Search Marketing campaigns are optimized, providing strong interactive foundation
4.    Email Marketing calendar, creative, and lists segmented and optimized
5.    Display Advertising creative and media placements are secured
6.    Social Media channels are current, active, manned, and ready
7.    Marketing prediction, real-time, and forecasting through Marketing Estimator
8.    Mobile E-commerce is ready and optimized for Q4 Sales

As more businesses realize the importance of a competitive online presence, corporations large and small, start-ups, entrepreneurs, and non-profits alike are seeking consulting services with advertising agencies and internet marketing companies to improve their brand and increase their Return on Investment. Prime Interactive, Inc. is a full service performance focused interactive agency designed to maximize online exposure, increase conversion rates, and assist businesses to increase revenue and profits.

Prime Interactive offers the followings areas of services:

  •     E-commerce System Design & Development
  •     Search Engine Optimization (SEO)
  •     Pay Per Click Management (PPC)
  •     Email Marketing
  •     Display Advertising
  •     Social Media Marketing
  •     Mobile Marketing
  •     Behavioral Retargeting

Prime Interactive, Inc. has the capability and experience to work with small businesses, global brands, and everything in between. Prime provides top quality service at cost effective approach. Prime can handle all of business internet marketing needs or work directly with client’s current marketing team to ensure success.

For more information, visithttp://www.PrimeInteractive.com

###

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebInteractive-Marketing/Interactive-Agency/prweb4153874.htm

How To Earn Money On Facebook Within Two Clicks? Buxter By ClickandBuy Releases Whitepaper

Thu, 08/26/2010 - 00:00
How To Earn Money On Facebook Within Two Clicks? Buxter By ClickandBuy Releases Whitepaper

With social commerce becoming one of the hottest topics of the year Buxter by ClickandBuy today released a merchant-targeted whitepaper about their In-Facebook-Payment solution called "Buxter". The whitepaper provides valuable insights into the advantages of one click In-Facebook-Payments compared to traditional methods like Paypal or Alertpay.

London, UK (PRWEB) August 26, 2010

"How can I increase my conversion rate?" This is the most pressing challenge most online merchants are permanently facing. They have to work hard in order to reduce their shopping cart abandonment rates, especially by constantly tweaking and streamlining their payment processes.

For those merchants who do business on Facebook or plan to do so there is now a new streamlining approach available: the 'Buxter Wallet', a Facebook application created by the well-known internet payment service ClickandBuy. Not only does this solution enable any Facebook app to offer a checkout fastlane through a highly streamlined "2-Click-Buy" option, but also does it minimize the bounce rate of the payment process.

How does this work? We all know the regular payment process: clicking a 'Buy Now' button, being redirected to an external payment processor like PayPal, entering payment information and finally returning to the merchant website.

*Don't leave Facebook

While this procedure is suffered on but widely accepted by users of standard websites and online shops, this is not true within the Facebook community. Facebook users do NOT want to leave the Facebook ecosystem when paying for an item or virtual good, e.g. in a Facebook game app or on a Facebook shop page. They want to remain within their trusted Facebook environment. Also the purchase has to be fast, since mostly it is aiding what the user does in Facebook in exactly this moment, e.g. buing a stronger weapon in a fight or buying an instant virtual present.

*Pay inside of Facebook

With Buxter any Facebook merchant can easily meet exactly users' wishes. When paying with Buxter the customer stays in Facebook, confirming the payment via a standard Facebook confirmation dialog box via a single click and an optional password. This streamlined payment process – branded by the Buxter Team as 'In-Facebook payment' – totally eliminates the media disruptions of the classic payment process, ultimately increasing conversion rates for the merchant.

*Buxter is the solution

"With Buxter we offer a great In-Facebook payment solution for any merchant who is selling on Facebook or plans to do so. If the merchant is interested in increased conversions and lower fees than Facebook Credits we are definitely the one to check out", says Christian von Hammel-Bonten, SVP and Head of Product Management at ClickandBuy.

*Download the Whitepaper

Today the Buxter team has released the Buxter Whitepaper, subtitled "How To Increase Your Facebook App ROI With Buxter". This whitepaper offers valuable insight into the business challenges for Facebook apps and how they can be mastered by using the Buxter solution.

The Buxter whitepaper can be downloaded free of charge at:

http://www.buxter.com/whitepaper

More about Buxter on YouTube: "How to pay safely online"

*About ClickandBuy

ClickandBuy is one of the leading payment services in the internet. Certified by McAfee and tested by Germany’s Technical Inspection and Testing Association (TÜV), this online payment system is used for internet purchases by over 13 million people. Having doubled its turnover generated by traders and end customers to €922 million (TTV) in 2008, the ClickandBuy Group first crossed the billion euro threshold in 2009.

Over 16.000 online traders use ClickandBuy’s e payment system for their e commerce, retail, online entertainment, and paid content & services billing, including Deutsche Telekom, Scout24 Group, Apple iTunes, Napster, Orange, msn, AOL, Meetic, Parship, Electronic Arts (EA), Codemasters, McAfee, Panda, RTL, Playboy, Financial Times Deutschland, Foto.com, Deutsche Boerse Group, KPMG, Yamaha, Digital River, Redcoon, bonprix (Otto Group).

Founded in 1999, ClickandBuy represents over 10 years of experience and expertise in the e-payment market. The online payment system is operated by ClickandBuy International Ltd. in London. Since the merger on 1 April 2010 the ClickandBuy Group has been a wholly-owned subsidiary of the Deutsche Telekom AG. As an e-money institution licensed by the UK’s Financial Services Authority (FSA), ClickandBuy’s complete service includes 120 currencies and offers 50 national and international modes of payment throughout 31 countries.

###

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebBuxter/In-Facebook-Payment/prweb4426874.htm

Off-Grid Technologies and JFMagic Choose The Cline Group as Marketing and Communications Agency of Choice

Thu, 08/26/2010 - 00:00
Off-Grid Technologies and JFMagic Choose The Cline Group as Marketing and Communications Agency of Choice

The Cline Group Will Provide Strategic Marketing, Social Media and Public Relations to Promote Energy-Saving Solar and Innovative Fiber Optic Products

Bala Cynwyd, PA (Vocus) August 26, 2010

The Cline Group, a strategic marketing and communications firm headquartered in Bala Cynwyd, announces today that Off-Grid Technologies and JFMagic have chosen them to provide comprehensive services to meet complex branding, product positioning and media relations needs. The Cline Group was selected because of the firm’s ability to effectively integrate tried-and-true planning and implementation services with the latest social media marketing.

Off-Grid Technologies (OGT) and JFMagic, LLC are both based in Bethlehem, PA, where they develop innovative products and applications using their own patented solar, LED and fiber optic technologies.

Off-Grid Technologies CEO Fumiko Green said she was looking for a strategic marketing and public relations firm that could handle the multitude of marketing communication and positioning needs that her company faces. “We must market to a complex array of potential customers whose verticals range from retail to government through a wide variety of channels, utilizing very targeted messaging,” said Green. “We chose The Cline Group because we feel its team has the experience and competency to address all our needs. Best of all, the senior staff works directly with us, all the time.”

The Cline Group serves a variety of national and international clients, including emerging businesses, private and public corporations, government agencies and municipalities, non-profits and small local businesses. “Off-Grid Technologies and JFMagic are two emerging businesses that are developing products that are making a difference in the world—a green world—and we are glad to be part of their team,” said Josh Cline, President of The Cline Group.“The Cline Group’s growing list of clients demonstrates the confidence that companies have in our professionalism, and our understanding of our clients’ strategies and needs.”

About the Cline Group

The Cline Group is a comprehensive strategic marketing and communications firm that provides a wide-range of cutting-edge strategic marketing and communications, public relations and digital media services designed to help its clients maintain relevance and credibility in the challenging world of New Media communication. The Cline Group’s team of experienced, dynamic and innovative professionals excels in providing personal, targeted approaches to meeting clients’ needs by effectively integrating the highest quality traditional planning and implementation services with the latest social media marketing.    

###

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebCline-group/marketing-communications/prweb4432064.htm

Indianapolis Marketing CEO Brings Live Event For Recession-Proof Marketing Strategy

Thu, 08/26/2010 - 00:00
Indianapolis Marketing CEO Brings Live Event For Recession-Proof Marketing Strategy

“No matter what type of business you have, the Internet can be an effective marketing channel that can increase sales and profits, “ Krakowski shared at the private event. “Are you advertising to people you hope read that offline ad or go to your website by chance? Create a targeted social media and internet marketing campaign to find your ideal client more quickly!”

Indianapolis, IN (PRWEB) August 26, 2010

Is it possible that the recession can actually mean increased profits for your business?

"Absolutely!" said A Real Change Int’l Publisher and CEO Sandi Krakowski in a groundbreaking speech to a group of elite business, marketing, and self-improvement thought leaders. At the invitation-only Marketing event she revealed her "Social Media & Internet" approach to boosting profits in any marketing campaign.

Krakowski explained that using the internet as a marketing channel any small or large business could effectively extend it’s reach and connect with more potential customers.

“People are online more hours than ever,” Krakowski explained, “understanding how to market to buyers on Smartphones, iPads and browsing the web is key. The Internet and social media offer an effective tool for reaching them, building rapport and gaining loyal customer purchases. “

“No matter what type of business you have, the Internet can be an effective marketing channel that can increase sales and profits, “ Krakowski shared at the private event. “Are you advertising to people you hope read that offline ad or go to your website by chance? Create a targeted social media and internet marketing campaign to find your ideal client more quickly!”

Krakowski has worked successfully online for the last 14 years running several multi-million dollar companies. Industries include ecommerce with several kitchenware and vitamin stores; copywriting and marketing firm catering to online companies with regular marketing campaigns and recently a training company that teaches her expertise in a college-level classroom through WebEx and tele-seminars.

“A step by step process is the most effective process,” Krakowski explained, “The company website should connect with the social media presence. PPC advertising, banner ads, email marketing strategies, promotions and sales should all cater to the customers current needs. By doing all of these through an online effort expenses go down and sales increase rapidly. The linking of offline marketing such as traditional newspaper, magazine, radio and television ads to online marketing portals such as a website, blog or landing page can create quicker results. Tracking has never been so easy.”

Krakowski tripled A Real Change Int’l’s profits in the last 10 months on the job with three key factors in her internet marketing method: social media, direct response fundamentals and multi-channel marketing.

She will present her marketing expertise during a hands on learning event in Indianapolis, Indiana Sept 17 and 18th, 2010 at the Crowne Plaza Airport, located at: 2501 South High School Rd. Indianapolis, IN 46241.

For more details on this limited edition event visit: http://arealchange.com/blog/live-event-2010

Or the contact for media interviews:

Amity Hook-Sopko, Marketing Manager
A Real Change, Int’l LLC
(260) 494-1001

###

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4431664.htm

TrialPay Report Shares Software Marketing Best Practices for Acquiring Customers

Thu, 08/26/2010 - 00:00
TrialPay Report Shares Software Marketing Best Practices for Acquiring Customers

New sales and marketing report from TrialPay provides zero-cost tactics for customer acquisition for software developers

Mountain View, CA (PRWEB) August 26, 2010

TrialPay, the leading provider of online payment and promotions, today released its 2011 Customer Acquisition Report, the first in a series of free software marketing guides that aim to help software companies benchmark their marketing practices against others in the industry and uncover new, creative strategies to boost revenues. The best practices recommendations are based on an extensive quantitative and qualitative survey of software vendors of all sizes and across consumer and small business sectors (excluding enterprise software).

Customer acquisition is usually the largest variable cost in software companies’ budgets, and TrialPay's research shows that smaller vendors are spending over 50 percent of their revenues to acquire customers. This means that even small changes in the effectiveness of their marketing practices can reap large rewards.

A few of the successful customer acquisition strategies detailed in the report include:

1. Use specific keywords to attract people searching for the free version of your software.

One successful strategy is to create search engine optimized Web pages to attract consumers looking for free versions of your software. Each product should have a page optimized for the keywords that consumers use to find “cracked” versions of software like: keygen, serial, crack, patch, free, and unlock.

List the name of the product and the version number on the page, in the title of the page, and at the top of the HTML of the page to increase relevance and ranking. One company found that this keyword-based SEO approach ranks its product pages as the top result in search engines when people are looking to get its software for free. Visitors to these pages discover that they can in fact get the software “for free” by using an ad-funded payment method. For added incentive, they used messaging that explains the dangers of downloading illegal software that could contain malicious code.

2. Help customers “steal” your software.

One software developer makes it easy for prospects to steal older versions of his software. He places key generators for older versions on illegal file sharing sites like The Pirate Bay that use methods like bittorrent or warez. Price-sensitive users think they are cleverly getting a deal by finding a way to get a free version of the company’s software. Once they use the software, many choose to buy the latest version.

3. Think beyond software when trying to reach your core customer segment.

One vendor was able to reach its core market by building a content website and newsletter around its segment’s common interests, which had nothing to do with its software. The company offers casual games software, and the majority of its customer base is comprised of women. The company surveyed its customers to ask them about their likes and interests, and it turned out their customers number-one interest was house cleaning – something utterly unrelated to its product. So the software vendor created a website and newsletter all about house cleaning, which included tricks and tips, how to use cleaning products, how to save money on cleaning, product reviews, etc. and website visitors and newsletter subscribers exploded. As the company promoted its games alongside the “house cleaning content,” software sales took off.

4. “Retarget” active prospects.

Retargeting can be a very cost-effective way to convert relevant prospects. This technique gives you repeated ad exposure to the most viable prospects. Retargeting is a form of online targeted advertising that presents ads to prospects that have previously visited your site, but did not make a purchase. This technique involves ‘cookie-ing’ site visitors and then using a third-party ad network that is able to read these cookies (and hence, identify these people) in order to serve targeted messaging.

For more tips and to download the full research report, please visit: http://trialpay.com/go/software_research_tips

About TrialPay:

TrialPay makes merchants more money by presenting their online consumers with relevant promotions before, during and after transactions. TrialPay’s transactional marketing platform uses the efficiencies of the Web to pair online shoppers with ideal offers at every stage of the purchase process. With TrialPay, everyone wins: shoppers get a free product or virtual currency with every purchase, advertisers acquire new customers on a pay-for-performance basis and most importantly, online stores make more sales from their current traffic.

TrialPay works with name-brand companies across many industries, including software, social apps, retail, online services, e-books and more. In four years, TrialPay has provided 60 million registered users with compelling payment and promotions options at more than 10,000 sites including Facebook, Gap, AVG and Playfish. TrialPay holds key patents spanning alternative payment methods for products, services and virtual goods sold online. For more information, please visit http://www.trialpay.com.

###

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4430574.htm

Random House Releases "Community Sourced" Wizard of Oz Audiobook

Thu, 08/26/2010 - 00:00
Random House Releases "Community Sourced" Wizard of Oz Audiobook

More than 300 volunteer narrators contributed to this recording of The Wonderful Wizard of Oz, now available for download at www.firstbook.org/wizard. All proceeds from the download will benefit First Book, a leading children's literacy organization.

New York, NY (PRWEB) August 26, 2010

During this June's American Library Association Annual Conference in Washington, D.C., Random House Audio, in partnership with OverDrive, Inc. and First Book, recorded a "community sourced" audiobook of L. Frank Baum's classic The Wonderful Wizard of Oz. In a recording studio set up inside OverDrive's Digital Bookmobile, 301 amateur narrators voiced Dorothy, the Tin Man, the Cowardly Lion and Scarecrow one paragraph at a time.

The recording features an introduction/author's note read by 2010 Newbery Medal winner Rebecca Stead (author of When You Reach Me), as well as readings by Dennis Lehane, Ken Burns, and Cory Doctorow, among other award winning children's, young adult and adult authors, librarians attending the conference, DC locals and visitors.

Random House partnered with OverDrive (the leading provider of downloadable media to libraries) and First Book (an organization that provides books to underprivileged children, families and schools) to help spread the word about digital audiobooks. The finished recording will be available on www.firstbook.org/wizard with all proceeds benefiting First Book.

Random House Audio will be donating 5,000 children's audiobooks to First Book as part of the project.

About Random House Audio
The Random House Audio Publishing Group is the preeminent audio publisher working in the industry today, publishing more than 300 titles a year from bestselling authors like Dan Brown, John Grisham, Stieg Larsson, Sue Grafton, Sophie Kinsella, J.K. Rowling, Stephenie Meyer, Rick Riordan and Christopher Paolini. For more, please visit www.randomhouseaudio.com.

About OverDrive, Inc. and the Digital Bookmobile
OverDrive is a leading full-service digital distributor of eBooks, audiobooks, music, and video. They deliver secure management, DRM protection, and download fulfillment services for thousands of publishers, libraries, schools, retailers, and aggregators serving millions of end users. The Digital Bookmobile is a high-tech 18-wheeler touring North America on behalf of public libraries. This 74-foot community outreach vehicle has traveled 52,000 miles to more than 270 events to raise awareness about digital book downloads from the library. www.overdrive.com www.digitalbookmobile.com

About First Book
First Book is an award-winning nonprofit organization that has provided more than 70 million new books to children from low-income families. To support First Book's mission to provide new books to children in need, please go to http://www.firstbook.org and click "Get Involved." Any eligible program or school nationwide serving children from low-income families can gain access to free books for the children they serve and all of First Book's resources by registering with First Book at http://firstbook.org/register.

###

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4428164.htm

EproMeetingApps, Developer of Smartphone Applications for the Meetings and Events Industry, Will be Available on Windows Phone 7 Series

Thu, 08/26/2010 - 00:00
EproMeetingApps, Developer of Smartphone Applications for the Meetings and Events Industry, Will be Available on Windows Phone 7 Series

E-proDirect Announces that EproMeetingApps, their smartphone applications designed for the meetings and events industry, will be available on Windows Phone 7 Series.

Boca Raton, FL (PRWEB) August 26, 2010

E-proDirect, a leader in marketing products and services for the hospitality and meetings industry, is excited to announce EproMeetingApps, their smartphone applications for the meetings and events industry, will be available on the new Windows Phone 7 Series.

During the Mobile World Congress in February 2010 Microsoft Corporation’s CEO, Steve Ballmer, unveiled the next generation of Windows® Phones, Windows Phone 7 Series. This new platform will enhance the experience for mobile applications to Windows Phone users. Phones are currently in development and will be available for purchase in 4th quarter 2010. View additional information on this new platform: http://www.windowsphone7.com/.

EproMeetingApps is the first Meeting and Convention App Provider to unveil Windows 7 Phone Apps. In addition to this new platform, EproMeetingApps supports multiple platforms including Apple iPhone, Google Android, RIM Blackberry, and current Windows Mobile devices. Event organizers also have the option of converting the Smartphone application to a mobile website in order to be used on any mobile phone with web access.
E-proDirect’s smartphone applications offers Meeting and Event Planners the ability to significantly enhance their meeting attendees’ experience by putting all of the details of the event in the palm of their hand while generating significant revenue through a variety of sponsorship opportunities. Here are just a few of the features that will contribute to keeping users connected and engaged before, during and after a meeting or event:

  • A favorites feature to customize agendas and establish a game-plan for exhibitor booth networking
  • Access to detailed information on meeting sessions including speaker bio’s and session handouts
  • Attendee-to-attendee messaging/communications
  • Connect to the event’s social networking sites such as Facebook and Twitter
  • And, the app continues to keep attendees informed by delivering custom content, including but not limited to, hotel information, schedule of events, detailed exhibitor information, local area resources, and real-time updates and alerts!

E-proDirect offers an easy to use dashboard that will allow the event organizers to manage their mobile application. This web-based dashboard gives the ability to quickly update information and send alerts in real time. To view additional features and learn how to monetize your meetings, visit http://www.EproMeetingApps.com.

E-proDirect’s price point for this product offers the ability for Meeting and Event Planners to take advantage of a customized meeting application for any size meeting or event. To learn more about how to enhance your next event, keep your attendees connected and engaged, generate significant revenue, and even contribute to your “green” efforts to make meetings more environmentally friendly, sign up today for one of our FREE demo webinars.

E-proDirect is a full service direct marketing and lead generation firm targeting the Meetings, Incentives, Conventions and Events segments of the hospitality industry. Marketing services include complete:

  • Email and postal mail campaign management
  • MeetingMart.com, a website to gain additional online presence to our database of Meeting Planners
  • EproMeetingApps, an easy to use mobile application for iPhones, Blackberrys and other smartphones that enables you to monetize your meetings and events

For more information on E-proDirect or any products offered by E-proDirect, contact E-proDirect, 1651 NW 1st Court, Boca Raton, FL 33432, phone (561) 417-5513; fax (561) 362-8823, or visit the websites at:
    http://www.EproDirect.com
    http://www.MeetingMart.com
    http://www.EproMeetingApps.com

###

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4428134.htm

Razorfish Names Andrea Harrison National Social Influence Marketing Lead

Thu, 08/26/2010 - 00:00
Razorfish Names Andrea Harrison National Social Influence Marketing Lead

Harrison to Help Clients Employ Social Media in Integrated, Multi-Platform Approach

New York, NY (PRWEB) August 26, 2010

Razorfish, one of the world's largest digital agencies, named Andrea Harrison National Social Influence Marketing Lead. In her role, Harrison works with other Razorfish social practitioners to help chief marketing executives embed social across all consumer touchpoints, from customer acquisition to retention efforts.

"It's time for CMOs to claim ownership of social media," Harrison said. "Successful social media implementations can't take place in isolation, but must be optimized throughout all the marketing activities a brand uses to build great customer experiences."

She added, "Much of the conversation around social today focuses on reaching out to influencers through word of mouth marketing. But true Social Influence Marketing means becoming your own biggest influencer by maximizing the social value of your brand's owned marketing and PR activities."

For instance, a company should leverage social media properties like Facebook and Twitter to connect with consumers but should also integrate the social media sites with its own branded content. charity: water, a nonprofit organization that provides access to clean and safe drinking water for people in developing nations, successfully uses Facebook to attract donors. Its Facebook page also links to the charity: water website so that visitors can get more in-depth information about the organization and donate to its causes.

Bob Lord, Razorfish CEO, said, "A brand's social media strategy must go beyond building a Facebook page or monitoring online conversations, and actively engage with consumers across multiple platforms. Andrea delivers both the passion and expertise needed in Social Influence Marketing to help our clients apply this thinking to improve their businesses."

Harrison asserted Social Influence Marketing can be effectively utilized to achieve numerous business goals such as managing a customer loyalty program. "Any objective a brand can accomplish through traditional approaches can also be achieved through Social Influence Marketing," she said. "One is example is how brands are evolving their CRM efforts. Numerous brands are turning to Facebook and Twitter to engage their most loyal customers with retention and reward programs."

Harrison will remain a daily counselor to key clients and will continue to represent Razorfish as a thought leader in the industry. A frequent presenter at industry conferences, Harrison has spoken at ad:tech Chicago, OMMA Global, Internet Week NY, Min Online's Digital Summit and the annual Razorfish Client Summit. She can be found on Twitter at http://twitter.com/190east.

Prior to this role, Harrison was vice president of strategy at Razorfish, and has worked on several agency clients including Kraft, Ford, Condé Nast, Dow Jones, Gilt Groupe and Ralph Lauren. She also directed e-commerce strategy and conducted research into consumer buying behavior for several client projects.

About Razorfish
Razorfish creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients' business needs, such as launching new products, repositioning a brand or participating in the social world. With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, Spain, Singapore and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi Strauss & Co., McDonald's and Starwood Hotels. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Digitas, Razorfish is part of Publicis Groupe's (Euronext Paris: FR0000130577) VivaKi, a global digital knowledge and resource center. Visit www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.

###

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4427944.htm

Pigs Are People, Too: Animal Abuse, Haters and Worldly Woes Quashed in Debut Musical Cartoon Video

Thu, 08/26/2010 - 00:00
Pigs Are People, Too: Animal Abuse, Haters and Worldly Woes Quashed in Debut Musical Cartoon Video

Animal abuse leads to people abuse - we don't need a rocket scientist to tell us that. We don't need a rocket scientist to come up with a way to stop it, either. We just need a wacky artist working with a creative music video producer to come up with a funky, fanciful story of two cartoon characters bent on saving the world. Oh, yeah - we also need a bomb.

Tucson, AZ (PRWEB) August 26, 2010

Animal abuse leads to people abuse - we don't need a rocket scientist to tell us that. We don't need a rocket scientist to come up with a way to stop it, either. We just need a wacky artist working with a creative music video producer to come up with a funky, fanciful story of two cartoon characters bent on saving the world. Oh, yeah - we also need a bomb.

The story

Haters are everywhere - and our heroic cartoon duo of Dollie and Doggie make it their mission to stop it. The sweet team starts off thrown in a garbage can, from whence they scamper only to witness a litany of animal abuses. Horses pureed to pulp in a glue factory. Pigs slaughtered for sausage. A puppy mill. The animal abuse works as an analogy for the people abuse, maltreatment and general hatred that saturates the world at large. The video's song, "Everyone I Know Needs Love," offers a hint of the solution in store.

The cartoon video collaboration

Dollie and Doggie star in the video, a project born from the twisted collaboration between two Tucsonans. Producer Eric Heithaus worked on the music and animation end of the project. He wrote and produced the catchy "Everyone I Know Needs Love" song with pianist Sly Slipetsky and vocalist Angel Diamond, as well as toiled long hours making a stuffed pig fly. Artist Ryn Gargulinski worked equally as hard creating a cast of cartoon characters that always seem to look like they just got hit by a truck. We think it must be one of her trademarks.

The producer

Tucsonans, Eric Heithaus and his wife, Amy, are the masterminds behind Heithaus Productions. While their company has produced everything from documentaries to news and features, it is now focusing on music videos. Eric's music video production tops competitors as he not only produces the video portion, but he's a talented music producer. His successes include Tucson's colorful and award winning musician Black Man Clay, vocalist Laura Ward and his band Children of Gods. More at Heithaus Productions.

The artist

Ryn Gargulinski, Tucson resident, Michigan native and longtime New Yorker, has her own list of successes and talents. Writing and art have long topped the list, but this video marks her premiere animated project. Other credits include two illustrated humor books: "Bony Yoga" and "Rats Incredible," both published by Conari, dozens of news and feature articles, a weekly column and myriad artwork published in a variety of newspapers and journals from New York City to India. Her current gigs include writing four blogs for Tucson Citizen website and her art business of RYNdustries. More at Ryn rules blog and Rynski website blog

Heithaus Productions at Music Video

or on Rynski's Blogski.

Contact: producer Eric Heithaus at ericheithaus(at)hotmail(dot)com and Ryn at rynski(at)tucsoncitizen(dot)com

# # #

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebMusic/production/prweb4422794.htm

Envisionit Media Named Fastest-Growing Company by Inc. Magazine

Thu, 08/26/2010 - 00:00
Envisionit Media Named Fastest-Growing Company by Inc. Magazine

Chicago interactive agency continues to innovate and expand as client list grows

Chicago, IL (PRWEB) August 26, 2010

In less than a decade, interactive agency envisionit media has created innovative, web-based marketing initiatives for more than 100 clients nationwide, in industries ranging from hospitality to medical devices, from financial services to consumer packaged goods. The company’s prolific work has not gone unnoticed—for the second year in a row, envisionit media has earned a spot on Inc. magazine’s 2010 Inc. 5000 list, an annual lineup of the fastest growing, privately owned companies in the United States.

“We’re ecstatic to have made the Inc. 500|5000 again,” said CEO and founder Todd Brook. “It's a testament to our team's collective capabilities, exemplary work ethic and focus on quantifiable results for our clients. Expansion is a natural evolution of the agency.”

Expansion is meant quite literally for the eight-year-old business. Having just begun construction on a second floor of offices at its River North address, the agency will double its workspace as it continues to add to its already formidable pool of talent. Over the past year alone, envisionit media has brought on a new COO, two strategic business leads, several SEO/SEM specialists, and more robust capabilities to its creative and project-management teams.

“We’ve added some incredible talent and experience to almost all of our departments, and it's making us stronger as a whole,” Brook said. “We’re able to take on more projects and larger clients while maintaining our distinctive level of quality work, which has always come first and foremost.”

But, inevitably, all companies run into expansion issues along the way. “I’m sure we’ll need a second foosball table to keep everyone happy,” said Brook.

About envisionit media, inc.
envisionit media is an interactive marketing agency that drives action for its clients through the strategic integration of online and offline tactics. The agency’s innovative thinking and award-winning work helps clients across a diverse set of industries get meaningful results from their target audiences. Founded in 2002, envisionit media is privately owned and is headquartered in downtown Chicago.

###

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebinteractive/agency/prweb4321834.htm

Chris Pavlovski Selected as Ernst & Young Entrepreneur Of The Year 2010 Finalist

Thu, 08/26/2010 - 00:00
Chris Pavlovski Selected as Ernst & Young Entrepreneur Of The Year 2010 Finalist

Chris Pavlovski, Director of Marketing for Next Giant Leap, LLC, has been selected as a finalist for Ernst & Young’s Entrepreneur Of The Year 2010 award.

Boulder, CO (PRWEB) August 26, 2010

Chris Pavlovski, Director of Marketing for Next Giant Leap, LLC, has been selected as a finalist for Ernst & Young’s Entrepreneur Of The Year 2010 award. Additionally, Chris is the acting CEO of Jolted Media Group, one of the largest online media companies, known for representing the flagship property Jokeroo.com. Through the success of his internet startup, Ernst & Young has selected him as a finalist in the Young Entrepreneur category, for persons under 30.

“Developing and succeeding in my online business has been a thrill, but landing our hopper on the moon with Next Giant Leap would fulfill dreams,” says Chris Pavlovski. “Helping humanity build a foundation of knowledge is the mark that we only dream of under taking in our careers. NGL puts me in the position to finally reach for the stars.”

"Chris Pavlovski's innovation and drive to build one of the largest online media companies impressed the judges of this year's Ernst & Young Entrepreneur Of The Year program," said Colleen McMorrow, National Director of the Ernst & Young Entrepreneur Of The Year Awards. "The Young Entrepreneur category is truly important, as it provides inspiration to other budding Canadian entrepreneurs and further acknowledges the impact they have on the business community. Chris has greatly demonstrated his ambition and business savvy by capitalizing on both his knowledge and skills."

Next Giant Leap congratulates Chris for this achievement, and wishes him the best throughout the ongoing selection process.

Ernst & Young Entrepreneur Of The Year is sponsored nationally by Global TV, National Post, La Presse and RD

###

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebernst_young/entrepreneur_of_the_year/prweb4429394.htm

Blue Collar Interactive Named Agency of Record for InFocus

Thu, 08/26/2010 - 00:00
Blue Collar Interactive Named Agency of Record for InFocus

New Partnership Results in Development of New InFocus Digital Marketing Platform

Hood River, OR (PRWEB) August 26, 2010

Full-service digital agency, Blue Collar Interactive recently announced the launch of a branded microsite for their new client partner, InFocus. The microsite (http://thindisplay.infocus.com) creates a unique campaign platform to establish InFocus as the leader in Thin Display technology, while capturing leads for the InFocus sales team. The site aims to illustrate the differences between consumer-level displays used in the home and thin panels designed for productivity in the office, while allowing customers to clearly under-stand the benefits of InFocus panels over the competition. After successful completion of this project with measurable results, Blue Collar will continue with ongoing work with InFocus as their new Agency of Record.

“After working through this initial project with Blue Collar, we were impressed with their ability to focus on our overall business objectives for this launch, and develop a campaign platform that supports these goals and has already delivered promising results backed by solid analytics,” said Scott Niesen, Marketing Director at InFocus. “As a result, we are excited to partner with Blue Collar Interactive as our Agency of Record. We’re working together for a complete overhaul of the InFocus corporate website which is scheduled for launch in the near future.”

InFocus has a long history in the projector market and was looking to establish the company as the leader in the Thin Display market, specifically in the business and education environment. They approached Blue Collar Interactive with the goal of creating a microsite to introduce the new line of thin panel displays, otherwise known as “Productivity Panels.” At first glance, these panels look very similar to a standard HD panel for the home theater. The challenge that the Blue Collar team faced was helping InFocus demonstrate the unique benefits for businesses, such as SplitScreen technology, computer connectivity that adjusts to a computer’s native resolution, and commercial-grade inputs designed to take the daily abuse of constant connections.

Another key objective was to create an immersive brand experience for InFocus Thin Displays that captures leads and establishes a design direction and structure for the future redesign of InFocus.com. The microsite was designed with the specific intent of appealing to large organization IT/AV decision makers, architectural planners, and educational equipment purchasers.

After an immersive project discovery phase with InFocus, Blue Collar decided to develop the standards-based microsite on a Drupal backend with a content management system that allows for easy updates by InFocus, and a web services connection with the corporate CRM system. With some relatively complex tech stories to tell, Blue Collar focused on breaking the messages down into easily digestible chunks by utilizing a simple tab structure and the flexibility of a scrolling page. Careful attention was given to the layout and copywriting to create a visual rhythm to the content that helps keep the visitor engaged and more likely to take action.

“InFocus tasked us with developing a microsite to show (and sell) the features and benefits of their Thin Dis-plays while driving leads to their sales force,” said Rob McCready, Partner and Director of Client Services. “We developed a unique campaign platform that not only features great design, but adheres to usability and SEO standards, is highly functional, and provides comprehensive analytics reporting. From our perspective, the true measure of success of this project is that the microsite was designed and built to the level of efficiency and productivity equal to that of the InFocus products themselves. We are excited to build on this success with future projects planned to roll out in the upcoming year as the new Agency of Record for InFocus.”

Founded on the idea that a small group of talented people can ultimately do great work more efficiently, Blue Collar Interactive offers a wide range of creative and client services, web development and interactive marketing services. Their management team consists of three founding senior partners and an advisory board of junior partners that leverage a well-balanced suite of expertise to offer clients “one-stop-shopping” for their inter-active needs. Blue Collar’s gritty, hand-shake approach to creative marketing solutions, is backed by a dedication to strong business relationships through hard work, brutal honesty, integrity and trust. For more information about Blue Collar Interactive and their suite of services, visit: http://www.bluecollaragency.com.

# # #

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebBlueCollarInteractive/InFocusAOR/prweb4431184.htm

Accession Media Offering Web Analytics Reporting Clinic at eMetrics Marketing Optimization Summit

Thu, 08/26/2010 - 00:00
Accession Media Offering Web Analytics Reporting Clinic at eMetrics Marketing Optimization Summit

Marketing pros can learn how to stop cutting and pasting analytics data from multiple sources and automate regular reporting using readily available and affordable modern tools.

New Milford, CT (PRWEB) August 26, 2010

Accession Media, a web analytics, development and marketingagency, is excited to announced that they have been selected to present a Marketing Optimization Clinic at the eMetrics Marketing Optimization Summit in Washington, DC (October 3-7, 2010). The session, “Does it Blend? Automating an Excel Mash Up and Delivery Process,” will focus on how internal analytics managers and agencies can drastically improve the way they cultivate and report data, why most marketing managers methods for creating reports is inefficient, and how using Shufflepoint can help.

“Marketing professionals understand data analysis is important,” said Summit founder and author Jim Sterne, “but bringing that data together is a serious challenge. The smart folks at Accession Media understand how to ease this pain and we’re thrilled they’re sharing their expertise in a tactical and practical Marketing Optimization Clinic.” Accession Media’s clinic will be held on Wednesday, October 6 from 2:10 - 3PM EDT - www.emetrics.org.

This workshop will highlight online browser-based services for data integration, report generation and delivery. “We’ve been able to completely automate the updating and delivery of highly customized monthly reports for over 30 sites.” said Josh Katinger, President, Accession Media. "Now our internal analysts can spend time immediately digging into data to tease out meaning and action items rather than hours first cutting and pasting data from multiple sources into a single report.”

In the "Does It Blend?" clinic Katinger will discuss and demonstrate the integration of data collection and report generation tool Shufflepoint with Google Analytics, Google Adwords, search engine rankings reporting tools, ConstantContact, and other marketing tools. This workshop is a hands-on illustration of how Accession Media brings data under control for analytics and creates a huge time-savings they pass on to their clients.

About Accession Media
Accession Media is a website design, web development, and internet marketing agency based in Western Connecticut. Accession specializes in helping businesses and non-profit organizations take a holistic approach to their web business. Providing web design and development services as well as search engine marketing and web analytics consulting - Accession Media offers everything a business needs to succeed online. For more information, visit www.AccessionMedia.com.

About the eMetrics Marketing Optimization Summit
Marketing executives, managers, and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase their return on online investments. The international conference series is recognized as the premier event for optimizing online marketing value. To learn more, visit: www.emetrics.org.

###

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08-web-analytics/prweb4429574.htm

Got Facilities Staff on Vacation? Outsourced Building Maintenance Professionals are the Solution

Thu, 08/26/2010 - 00:00
Got Facilities Staff on Vacation? Outsourced Building Maintenance Professionals are the Solution

What do building managers and business owners do to cover staff vacations? With reduced staff sizes and the desire to maintain high morale in the workplace, managers and owners strive to provide vacation time to their staffs—some creatively and some rather extreme. But one solution commonly overlooked is outsourcing when employees go on vacation or are out sick.

Minneapolis, MN (Vocus) August 26, 2010

It’s almost the end of summer and the vacations are mounting! What do building managers and business owners do to cover staff vacations? One business owner shared his approach in a recent article featured in the La Crosse Tribune. Gary Harter, owner of Harter’s Quick Clean-Up, shuffles positions and even his own workload to ensure employees have vacation time. According to the article, shuffling staff so everyone gets a fair share of relaxation is a challenge. Harter steps in when necessary and he’s added an extra full-time position year round just to fill in when staff go on vacation or are out sick.

With reduced staff sizes and the desire to maintain high morale in the workplace, managers and owners strive to provide vacation time to their staffs—some creatively and some rather extreme. But one solution commonly overlooked is outsourcing when employees go on vacation or are out sick.

“When maintenance staff members are out on vacation, there can be stress on the employees left to handle everything,” says Troy Norberg, General Manager of Tru-Serve, Inc., a Minneapolis-St. Paul area property and building maintenance company. “Outsourcing helps by providing managers with the needed workers to get the job done without stretching employee morale thin.”

Outsourcing is cost-effective and flexible. That’s a huge benefit for managers during high peak vacation time such as summer. Outsourcing can also allow building maintenance managers who have seasonal or cyclical demands to bring in the additional resources when needed and to release them when done.

When partnering with an outsourced building maintenance company, building and facilities managers can be assured that qualified professionals will be available to cover for employees who call in sick. Having such backup means regular maintenance or projects get set aside or fall behind—an important advantage to outsourcing.

According to Norberg, “Outsourcing building maintenance gives property managers control to keep their facilities clean and in good repair even when permanent employees take those much deserved breaks from the job.”

Outsourcing building and property maintenance provides many benefits such as:

  •     Saves time
  •     24/7 service
  •     Staffing flexibility
  •     Range of services
  •     Qualified professionals all the time
  •     Documentation for work done
  •     Ability to handle large projects
  •     Control of operational costs
  •     No worries about vacation coverage
  •     Workers’ compensation and insurance coverage provided by outsourced firm
  •     Provides level of consistency
  •     Reduces risk; outsourcing provider manages risk
  •     Quick return on investment

For over two decades, Tru-Serve has been meeting the property and building maintenance needs of clients in the healthcare, residential, commercial and nonprofit industries throughout the Minneapolis and St. Paul metro area. Founded on the belief that maintenance services can be comprehensive, exceptional and provided with personalized care, Tru-Serve consistently proves itself as a top maintenance and consulting services company.

###

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebvacation_coverage/maintenance_outsourcing/prweb4429514.htm

Forward Inc. Launches New Website for Children's League of Massachusetts

Thu, 08/26/2010 - 00:00
Forward Inc. Launches New Website for Children's League of Massachusetts

The site: http://www.childrensleague.org will connect and inform the public, other charitable organizations, and Children's League members on what is happening from the governmental to the grass roots level to help and support children's well being in Massachusetts. Visitors will be able to read news, donate to causes and other children's support organizations and find out how to get involved themselves.

Boston, MA (Vocus) August 26, 2010

Children’s League of Massachusetts is a statewide non profit association of over 70 private and public organizations, and has been working for over 35 years to promote the well being of children and their families. Through public education and advocacy, the Children’s League promotes the availability, accessibility, and quality of needed services to children, youth, and their families.

Issues that the League works on include adoption, child abuse prevention and treatment, early intervention, family support, foster care, group homes, residential treatment, mental health services, violence prevention and treatment, support for youth aging out of foster care, and services to pregnant and parenting teens.

The League hopes the new website, designed by Joggle Box Design and developed by Forward Inc. Web Development, will help them spread news to a wider range of people and make it easier for those looking to help to do so.

The site includes RSS news feeds, email newsletter sign up, and links to Facebook in order to maintain communication and spread news across their membership.

More information on the Children's League of Massachusetts activities and membership applications can be found at http://www.childrensleague.org.

###

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebchildrensleague/website/prweb4428624.htm

RhinoSEO Offering Free Inbound Marketing Software

Thu, 08/26/2010 - 00:00
RhinoSEO Offering Free Inbound Marketing Software

RhinoSEO releases free version of their popular inbound marketing software.

Summerville, SC (PRWEB) August 26, 2010

RhinoSEO, a leading online marketing services company, releases a version of their popular inbound marketing tool for free. Now website owners that want to try inbound marketing can do so without paying hundreds or thousands of dollars. Start your free subscription today!

“We are a service based company with an effective toolset that can really help people promote their business. We just don’t feel that businesses should have to pay an arm and a leg for an inbound marketing tool and wanted to make it available for small businesses.” says Adam Coburn, Founder of RhinoSEO.

RhinoSEO’s software is a robust tool that enables users to:

  • Analyze website traffic
  • Grade their website as well as their competitors
  • Track keyword rankings
  • Monitor inbound links
  • Run email marketing campaigns
  • Manage web leads
  • Create forms and landing pages on the fly
  • Social media monitoring and integration
  • and more!

The software is a fully functional tool that allows users to get the most of their online marketing. With RhinoSEO’s software, users have the ability to gain in-depth knowledge of their website visitors and better convert those visitors to leads. RhinoSEO comes with comprehensive analytics, email marketing capabilities, lead management system, social media engagement and more. No longer will business need to use multiple tools for their online marketing. RhinoSEO’s software is an all encompassing, free solution to effectively promote businesses online.

Beyond the free software RhinoSEO also offers a premium subscription that includes CMS, CRM integration, API usage, and extended metrics for $100/month. Hosting is not required. RhinoSEO also offers professional online marketing services.

RhinoSEO is an online marketing company that offers SEO, social media, web design and inbound marketing services. They are a rapidly growing service based company based in South Carolina. Visit RhinoSEO.com for more information.

###

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4427044.htm