PR Web
Getting Inside the 2010 College Football Season
Georgia Bulldog great and former team captain Kelin Johnson offers unique insider game perspective on TV, radio and web.
Athens, GA (Vocus) August 25, 2010
Kelin Johnson made 10 tackles against Tennessee as a Georgia Bulldog in 2007. In 2010, the star safety is tackling the game and the sports world with a fresh and unique perspective every game day on the radio, the Internet and also as a TV commentator and blogger, an effort that kicks off in earnest with Georgia’s SEC season opener against the University of Louisiana-Lafayette on September 4th.
The 25-year old returned to Athens last year after his NFL stint with the Seattle Seahawks, and has committed to getting inside the game, inside the locker room and inside the heads of the players on the current team, providing a true insider’s perspective on the game.
Johnson has been developing his niche in recent months with a series of video segments and web columns on his kelinjohnson.com media site, and will debut “Kelin Keepin’ It Real Radio” this season on a variety of media outlets, including: WUOG 90.5 FM; the VoiceAmerica Talk Radio Network ITunes; as well as on his primary media site, kelinjohnson.com
The weekly Game Day broadcast, webcast and podcast will pair big name former teammates from Georgia and the NFL with Johnson to get inside the game in a way no one else can. Kelin will be on the air every saturday, beginning with the Tailgate Show edition that will be broadcast live and commercial free at 10am-11am with University of Georgia student co-hosts on WUOG-FM 90.5, with a national edition which will continue on voiceamerica.com, kelinjohnson.com and commercial radio stations within the Kelin Johnson Media Network. The list of stations will be updated and posted on kelinjohnson.com, and all radio broadcasts will also be streamed live on the site.
In addition to his Internet and radio program, Johnson will advance each week’s match-up during WSB-TV’s weekly pre-game television coverage, will provide post-game analysis every Monday on Comcast Sports South’s “The Dawg Report,” and will contribute to the Athens Banner Herald/onlineathens.com.
To support Kelin in his efforts, become a program sponsor or athlete benefactor. For advertising and sponsorship information go to kelinjohnson.com/supporters-sponsors
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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/KelinJohnson/prweb4422684.htm
Sonico.com Launches Self-Service Advertising with Shiny Ads
Shiny Ads is pleased to announce that Sonico.com, South America’s 2nd largest social network, has launched a self-service advertising offering for small advertisers and their members using the Shiny Ads self-service advertising platform.
(PRWEB) August 25, 2010
Shiny ads is pleased to announce that Sonico.com, South America’s 2nd largest social network, has launched a self-service advertising offering for small advertisers and their members using the Shiny Ads self-service advertising platform.
“Sonico.com was looking for a robust self-service advertising solution that could handle our multi-lingual users that were not savvy advertisers.” said Tomás O’Farrell, Chief Marketing Officer of Sonico.com, “Shiny Ads had the built-in support for the pricing model, display banner sizes, direct tie into DART DFP and most importantly, support for Spanish, Portuguese and English speakers”.
Shiny Ads automates the entire ad purchase process for smaller advertisers on mid-to-large web publishers bringing the long-tail advertiser’s lost revenue within reach.
About Shiny Ads
ShinyAds, the innovator in self-service advertising platforms, helps the medium-large web publisher generate more revenue without additional costs by enabling the selling of display and text ads to smaller advertisers directly on a publisher’s web sites. Launched in January 2010, Shiny Ads’ customers include top-1000 sites with local news and special interest/niche topics. Find your lost revenue by visiting http://www.shinyads.com.
About Sonico
Founded in July 2007, Sonico is the social network in Latin America that organizes people´s lives online. This social communication platform that has more than 48 million registered users, allows individuals, organizations and brands to interact in an easy, useful and entertaining way, having control over their privacy. With offices in Buenos Aires, Sao Paulo and Miami, Sonico has a team of over 75 professionals and was chosen in 2009 by BusinessWeek as the 5th startup technology with a great overall growth potential. In May 2008, Sonico closed its first round of capitalization of usd 4.8 million, which in December 2009 was extended with an additional USD 1.7 million investment.
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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4422554.htm
NAS unveils 5-step social media strategy management process DRILL™ will help HR professionals maximize social media's impact on recruitment
NAS Recruitment Communications today announced the release of its 5-step social strategy management process, DRILL™. DRILL--which stands for Define, Research, Initiate, Launch and Learn--helps HR professionals create a seamless and highly-focused plan to target the right audience and engage with users that can extend their brand's influence or even be a potential hire.
Cleveland, OH (PRWEB) August 25, 2010
NAS Recruitment Communications today announced the release of its 5-step social strategy management process, DRILL™. DRILL--which stands for Define, Research, Initiate, Launch and Learn--helps HR professionals create a seamless and highly-focused plan to target the right audience and engage with users that can extend their brand's influence or even be a potential hire.
"Our DRILL process is designed to help organizations adopt a social strategy in a way that is effective without being overwhelming." says Caroline Slomski, Interactive Marketing Strategist for NAS. "Recruiters already have a lot on their plates. Many fear the time investment required. They understand that, to be successful in this space, you have to engage daily and listen constantly. But they don't know how to do that without disrupting their work.
"We do. That is why we developed social media tools such as DRILL and the NAS Social Media Boot Camp™ that speak directly to the needs of the HR community. Our goal is to help our clients launch social recruitment initiatives that help them cultivate personal interaction with influencers and candidates, rather than simply pushing out job postings."
Social networking is playing an increasingly important role in candidate sourcing. Why? Today, blogs attract a staggering 346 million readers; 700 million photos are being added to Facebook and viewers spend an average of 273.1 minutes watching online videos each month. Social media portals provide companies with a readily available pool of talent. That's why, according to recent surveys, social networks now lead all other recruiting channels for planned investment by employers. Companies are looking for the most cost-effective, efficient ways to find new talent. And recruiting through social media can provide the return on investment they are looking for.
To find out more about DRILL, NAS' social strategy management process, or the NAS Social Media Boot Camp, please contact Caroline Slomski at cslomski(at)nasrecruitment(dot)com.
NAS Recruitment Communications, an agency of the McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics. Creating Demand. Delivering Talent.
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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4422164.htm
litmosi™ is the World’s First Online Corporate Brand Alignment Tool
Chlorophyll, India's premier brand consultancy, launches litmosi™, a quick, easy-to-use, customizable, online tool for CEOs of SMEs
(PRWEB) August 25, 2010
litmosi™ provides a snapshot of the lack of alignment or the gap between corporate values and their actual practice. It also diagnoses the gaps between CEO and employees. It even suggests solutions!
But why is alignment between walk and talk so critical? Because over 90% of organizations that are born do not survive beyond the first five years of their lives! One of the keys to longevity of organizations as corporate brands is the sharing of values by the employees of that organisation.
Secondly, in the 21st century, the power of communication lies with all stakeholders: enabling them to share knowledge of corporate brands. This makes the gap between walk and talk evident to all.
Last, the fight for market share is now the same as the fight for talent share. Talent travels globally and joins corporate brands that have a well-articulated value system.
litmosi™ is ideal for CEOs whose organizations have outgrown their “human footprint”. They are no longer in touch with every employee in a fast-growing or decentralized structure. CEOs can customize the tool by prioritizing the values and beliefs out of the universal nine identified by chlorophyll. It guides the CEO through three easy stages, allowing them to invite as many as 50 employees to participate.
chlorophyll created litmosi™ brand positioning tool on the basis of one decade of hands-on brand consulting, plus analysis of field research of 50 corporate brands plus desk research on Fortune 500company values and beliefs.
chlorophyll’s knowledge of corporate branding has arisen through doing and not through theorizing.
Some of the brands that worked with chlorophyll’s copyrighted methodologies to discover their brand constructs include Avendus, BSE, CG, Edelweiss, Glenmark, Hindustan Unilever, Infosys, J&J, Merck, Pepsico, Tata Power, Tata Teleservices and TCI.
Test drive the first brand alignment tool litmosi™.
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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebbrandpositioning/CEOtool/prweb4420824.htm
Toys“R”Us Selects Retail Sense To Provide Marketing Communication Solution - Partnership Comes After Extensive Search For The Best Marketing Process Software
After a comprehensive search for an innovative, efficient marketing communication solution, Toys“R”Us selected Retail Sense to provide a creative process tool that will streamline their current marketing practices. Retail Sense offers more than 25 years of relevant industry experience and the ability to connect all of the Toys“R”Us information and processes with IntelliSense, a web-based, client-centric workflow solution for driving profitable sales and process efficiency by providing actionable performance reporting.
Tampa, Fla. (Vocus) August 24, 2010
After a comprehensive search for an innovative, efficient marketing communication solution, Toys“R”Us selected Retail Sense to provide a creative process tool that will streamline their current marketing practices. Retail Sense offers more than 25 years of relevant industry experience and the ability to connect all of the Toys“R”Us information and processes with IntelliSense, a web-based, client-centric workflow solution for driving profitable sales and process efficiency by providing actionable performance reporting.
Toys“R”Us will use IntelliSense to create a central portal, with multiple users, to identify, modify and execute marketing activities across multiple teams. This solution helps eliminate the silos that may exist among departments, improving communication and allowing for the seamless flow of marketing information across functions and departments, from planning to execution to measuring results.
Through an initial discovery process, Retail Sense specializes in understanding their clients existing and unique marketing and advertising processes. The goal is not to change what a client does, but provide them with a practical solution that improves the way they communicate, measures their efforts, thereby maximizing marketing dollars.
“We are proud to have the opportunity to partner with a major retailer like Toys“R”Us,” said Tom O’Reilly, President and CEO, Retail Sense. “Retail Sense has a veteran Team with relevant retail and marketing experience, who understand our client’s business. Because of this experience, we are able to offer a game-changing solution that allows our customers to optimize their business.”
About Retail Sense, LLC
Retail Sense is a marketing communications company with deep roots in the retail and information industries, offering innovative software and point solutions to its customers in the grocery and retail consumer industries. The company’s software, IntelliSense, is a user-centric, web-based, workflow solution for coordinating, producing and measuring the marketing efforts for Retail Sense clients. To further strengthen and leverage its position as a leading marketing communications provider, Retail Sense has formed a strategic partnership with a premier printing solutions company. Retail Sense is headquartered in Tampa, Florida with regional offices strategically located throughout the nation.
For more information about Retail Sense visit the company’s website at www.rtlsense.com.
About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,550 stores, including 849 Toys"R"Us and Babies"R"Us stores in the United States, and more than 700 international stores in 33 countries, consisting of both licensed and franchised stores. In addition, it owns and operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com, it provides shoppers with an unparalleled online selection of distinctive toy and baby products. In addition, the company operates ePregnancy.com, an online resource for parents. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.
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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebmarketing/communications/prweb4420344.htm
BellissimoFavors.com Launches New Wedding & Baby Shower Favor e-Commerce Site
BellissimoFavors.com launches a new version of its e-Commerce web site devoted to wedding, bridal shower, baptism, anniversary, and baby shower party favors. New WYSIWYG personalized favor design tools revolutionize customized favor creation. The new website features over 3,300 specialty decoration and favor items including the industry’s best selection of baby shower favors, favor boxes, and decorations.
Enumclaw, WA (Vocus) August 24, 2010
BellissimoFavors.com today completed the launch of its innovative 2nd generation e-Commerce web site that specializes in favors, favor boxes, and related decorations for people planning bridal showers, baptisms, christenings, weddings, anniversaries, and baby showers. In development for almost 6 months, this new site makes customization of party favors much easier for clients with a new set of WYSIWYG (What You See Is What You Get) design tools for personalized favor tags, labels, and products.
With over 3,300 favor items available, many with dozens of design options, the website offers literally tens of thousands of options for someone planning an important celebration. An example is the focus on baby shower favors where BellissimoFavors believes it carries the largest selection on the internet.
“Redesigning BellissimoFavors.com has been a labor of love, and we are extremely proud of the new capabilities available to our clients in this new version of the site,” says General Manager Traver West. “We are especially excited that we can now offer better product delivery information, more product customization options, and an expanded set of offerings for our customers.”
A major design goal for this new e-Commerce site was to improve the customer’s ability to mix and match favors and decorations into a package that can simplify their event planning needs by allowing them to purchase almost everything they need at one place. To this end, we have added new, or expanded existing product categories with an eye to integrating the party favors into decorations themes. BellisimoFavors.com now carries party decorations for over 30 bridal shower and 60 baby shower themes, with more decorating theme categories to be added in the near future.
“Having served almost 100,000 customers on our various e-Commerce properties over the past 4 years, we feel like we understand the needs of clients planning a major life milestone celebration,” says Customer Service Manager Kim Sales. “We have worked hard with our professional party-planners to add new tools to the website that can make the planning process easier, and allow us to better serve clients who are trying their best to save money while putting on a memorable event.”
The new site placed a lot of focus on helping customers see more options within specific party favor product categories. By quickly giving customers a view into their design options, they can see where the wedding or shower favors coordinate with decoration elements such as tableware or centerpieces. A great example of the effort to expand product lines within specific categories is BellissimoFavor’s new favor boxes category where clients can see a variety of traditional favor boxes, plus new personalized designs.
“With so many products, simplifying the purchase process was a critical focus for us in the re-design of BellissimoFavors.com,” continued General Manager Traver West. “The typical baptism, baby shower, or bridal shower might include as many as 25 or 30 different decorations, party favors, tableware items, and more – and being able to easily and quickly purchase, for instance, baptism favors side by side with and party accessories within a single order, is a great relief to people planning these events.”
To help customer better plan their events, the newly updated website has a great deal of new content (in the form of ideas and advice from BellissimoFavors’ team of party planners) in product categories so they can be accessed by consumers while they are planning their purchases. These new tips, ideas, and tricks, sometimes inspired by work with past clients, are designed to help the host pull off a stress-free celebration. An example of how this information is shared can be found on the winter favors section of the web site.
The site will continue to grow in the number of products, and the amount of specialized advice content available over the coming months. BellissimoFavors plans to expand into a number of additional categories by the end of the year, and will carry over 5,000 products, with almost 100,000 design options by early next year.
About BellissimoFavors.com:
BellissimoFavors.com is operated by PartyPail, Inc. from offices in Enumclaw, Washington. The company currently operates four e-commerce retail party decoration websites with a focus on adult milestone celebrations such as weddings, baby showers, baptisms, bridal showers, and 1st birthday parties. Having served almost 100,000 customers, the company is committed to operating as a family friendly organization to both customers and staff alike.
All trademarks used are properties of their respective owners.
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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebbellissimofavors/party-favors/prweb4420304.htm
Rosemont Media Supports New Website Launch with How-to Medical and Dental Website Design Series
Rosemont Media™, a dental and medical website design firm in San Diego, CA, announces the launch of new, state-of-the-art websites and a new educational series focused on search engine marketing and the elective healthcare industry.
San Diego, CA (Vocus) August 24, 2010
As a specialist in search engine marketing, Rosemont Media™, based in San Diego, California, is announcing the launch of several new, comprehensive websites, which showcase the innovative nature and creative graphic design the company strives for. In support of the website launches, Rosemont Media is also launching an educational series centered on maximizing the potential of the plastic surgery website design process through an assessment of the website’s current performance, further enhanced by optimization and promotion.
The CEO of Rosemont Media™, Keith Humes, says that after providing custom, quality medical website design for elective healthcare practices stretching from Phoenix, AZ, to Atlanta, GA, the company recently launched an innovative new website for a Dallas Fort Worth Orthopedic practice to afford the doctors and staff there the ability to interact with their patients online. While providing detailed descriptions of the surgical facilities and patient testimonials to introduce website visitors to the practice, Humes says the Rosemont Media™ design also includes buttons linking to the practice’s social media sites like Facebook to help their patients interact with the online community.
On The Rosemont Review, Humes says the new educational website design series “Is My Practice’s Website Fulfilling its Potential?” covers a variety of topics, ranging from the need to address the current performance of a medical website, to the process of answering negative reviews, to optimizing and promoting the website – which can maximize its overall potential and enhance the virtual community that supports the practice’s patients.
As a leader in medical and dental website design, Rosemont Media™ CEO Keith Humes says they are looking forward to continuing to advance the elective healthcare industry by creating a virtual representation of each practice with cutting-edge website design and search engine marketing.
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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4420164.htm
First Lucha Libre Videogame Recruits Ad Agency the vox collective to Pack a Mean Punch with Launch Creative and Media Campaigns
"Heroes del Ring" is the first high-end XBox360 game for the Hispanic market created and produced exclusively in Latin America--an apt milestone for a sport which is one of the oldest forms of wrestling.
New York, NY (PRWEB) August 24, 2010
Slang, an immediate leader in the creation and publishing of videogames inspired by Hispanic culture, announced today that is has signed NY-based boutique advertising and creative assets agency the vox collective as its partner in the launch of its upcoming “Lucha Libre AAA® Heroes del Ring ™” videogame.
The vox collective—which competed against agencies in both the U.S. and Mexico—has already been working with the client to develop the overall strategic positioning for the product, the creative teaser and launch campaigns, as well as the media plan to reach both mainstream and Hispanic audiences.
Lucha Libre—the original form of wrestling—delivers a fun and powerful experience packed with memorable characters, fearlessness, as well as wondrous moves and acrobatics. The Heroes videogame delivers this experience through state of the art game-play designed for both casual and hard-core gamers. “Our goal with the launch campaign is to intrigue and excite gamers to put on their Lucha Libre mask and get in the ring,” stated Abraham Bautista, President and CEO of Slang.
“The vox collective won us over with their vision of a strong crossover and Hispanic anthem for this videogame. Their positioning of the game as “It’s Not Wrestling. It’s Lucha Libre,” powerfully delivers on the authenticity that sets us apart from other forms of wrestling. They also convinced us by thinking as business partners, presenting ideas beyond standard marketing,” added Bautista.
“The ‘Heroes del Ring” game is part of what our agency is all about: identifying emerging cultural trends and shaping them into products, assets, and campaigns that become part of pop culture, moving both people and units. Our task now is to deliver a powerful creative campaign that knocks out the competition,” stated Roberto Ramos, President and CEO for the vox collective.
The creative campaign for “Heroes” is being spearheaded by the vox collective Chief Creative Officer Susan Jaramillo. The anthemic trailers are being directed by agency partner and film-maker Andrés Cortés. Mexico’s Bite marketing has served as creative partner. Besides strategic and creative development the vox is also responsible for mainstream and Hispanic media planning, digital strategy, and branded content.
About the vox collective
The vox collective (www.thevoxcollective.com) is an advertising and marketing agency fueled by creativity, innovation and collaboration, and focused on emerging marketing priorities, including multicultural, women, digital, and cause-related marketing. Agency clients include Macy's, Bloomingdale's, Fifth Third Bank, Slang, and Vonage among others.
About Slang
About Slang: (www.slang.vg) Slang is the first video game console publisher which specializes in Hispanic intellectual properties for the Xbox 360, PlayStation 3, Wii, Nintendo DS and PlayStation Portable.
Press Contact
Kate Tedesco
The vox collective
(646) 232-6858
ktedesco(at)thevoxcollective(dot)com
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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4419704.htm
CBL & Associates Properties, Inc. Partners with mallMerlin, LLC to Launch mallMerlin Interactive Mobile Application at CBL Malls Across the Nation
CBL & Associates Properties, Inc. announced today that it had partnered with mallMerlin, LLC to launch a smart phone mobile application designed to enhance the way consumers shop at CBL Malls. The mallMerlin mobile application will deliver special features and promotions, high definition video and in-mall navigation to consumers based on their location within the mall.
Chattanooga, TN (Vocus) August 24, 2010
CBL & Associates Properties, Inc. announced today that it had partnered with mallMerlin, LLC to launch a smart phone mobile application designed to enhance the way consumers shop at CBL Malls.
The mallMerlin mobile application will deliver special features and promotions, high definition video and in-mall navigation to consumers based on their location within the mall. Additionally, through a powerful Content Management Solution, the app allows participating retailers to customize their offers in real time by region or even at the store level. Upon entering a mallMerlin mall, consumers can elect to shop by category, by store, or by “stroll,” meaning they are browsing and window shopping.
“We are always looking to harness new technology to provide shoppers with a better way to shop and retailers with a great point-of-sale communication tool,” said Jim Ward, senior director–brand development for CBL & Associates Properties, Inc. “mallMerlin delivers on both fronts as it was developed to provide customized and real-time information directly from the retailer to the consumer. It allows visitors to CBL Malls to continue to shop as normal while taking advantage of the savings and convenience features in the app.”
“mallMerlin was intentionally designed to complement how consumers shop naturally,” said Hunter Macfarlane, chief marketing officer for mallMerlin. “Consumers can access mallMerlin’s content from any location, but the magic really comes alive when the person enters the mall. mallMerlin’s customized information and convenience enhances the shopping experience without being intrusive. Its unique format allows shoppers to access all their favorite participating retailers through one easy-to-use application.”
The consumer research conducted on mallMerlin supports its broad consumer appeal. A research study with over 1,300 mall shoppers indicated that they would visit a participating mall 10 more times a year with mallMerlin. The app will be available in the iTunes app store. Shoppers will then be able to download mallMerlin to their iPhone, iPad, and iPod Touch for free and immediately begin enjoying its many features and benefits. Additionally, mallMerlin for other smart phones are being developed and will soon become available for download.
For more information on brand development opportunities at CBL Malls, please contact Jim Ward, Senior Director–Brand Development, 800.333.7310 ext 533, jim_ward(at)cblproperties(dot)com.
About Slicker Interactive, LLC
mallMerlin is unique because it is a collaboration between experienced consumer marketing executives and one of Apple's original beta developers, Slicker Interactive, LLC. Since its inception in 2008, Slicker has produced apps for cities, universities and music, and has won multiple awards from Apple including “Pick of the Week,” “Staff Favorite” and “New and Noteworthy.”
About mallMerlin™, LLC
mallMerlin™, LLC provides mobile applications for the iPhone, iPod Touch, and iPad, specifically designed for the mall shopping experience. Together with its partner company, Slicker Interactive, LLC mallMerlin™ marries the latest mobile technology with shopping behavior research to create consumer-centric applications. For additional information on retailer sales, contact Hunter MacFarlane, Chief Marketing Officer at 336.671.1999 or Tommy Dew, CEO, Slicker Interactive, LLC at 843.813.5665.
About CBL & Associates Properties, Inc.
CBL is one of the largest and most active owners and developers of malls and shopping centers in the United States. CBL owns, holds interests in or manages 161 properties, including 85 regional malls/open-air centers. The properties are located in 27 states and total 85.4 million square feet including 2.3 million square feet of non-owned shopping centers managed for third parties. Headquartered in Chattanooga, TN, CBL has regional offices in Boston (Waltham), MA, Dallas (Irving), TX, and St. Louis, MO. Additional information can be found at cblproperties.com.
CBL Contact:
Jim Ward
Senior Director–Brand Development
800.333.7310 ext 533
jim_ward(at)cblproperties(dot)com
Katie Reinsmidt
Vice President -Corporate Communications and Investor Relations
423.490.8301
katie_reinsmidt(at)cblproperties(dot)com
mallMerlin Contact:
Kevin Bokeno
Chief Strategy Officer
336.972.9408
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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebmobile_app/shopping_mall/prweb4418444.htm
IWCO Direct Brings Total Package Platform to Hamburg Facility With Installation of Envelope Converters
IWCO Direct , a leading national provider of direct marketing solutions, has installed two F.L. Smithe envelope converters at its Hamburg, Pa., facility. The installation brings IWCO Direct's Total Package platform to the Hamburg facility and continues the integration of the U.S. operations of Transcontinental Direct into IWCO Direct's production processes. The acquisition of Transcontinental Direct's U.S. operations was completed in April.
Chanhassen, MN (PRWEB) August 24, 2010
IWCO Direct (iwco.com), a leading national provider of direct marketing solutions, has installed two F.L. Smithe envelope convertersat its Hamburg, Pa., facility. The installation brings IWCO Direct's Total Package platform to the Hamburg facility and continues the integration of the U.S. operations of Transcontinental Direct into IWCO Direct's production processes. The acquisition of Transcontinental Direct's U.S. operations was completed in April.
IWCO Direct has installed an F.L. Smithe SW and an F.L. Smithe SR converter. Both converters are expected to be fully operational and in 24/7 production by the end of September. The equipment will support the conversion of approximately 60 million envelopes per month at the Hamburg facility. With more than 25 years of envelope converting experience, backed by the strength and stability of IWCO Direct's 40-year history, IWCO Direct customers are assured access to envelopes for their direct mail campaigns.
"With our Total Package solution now fully available in Hamburg, we are able to provide customers a balanced platform across our national footprint," explained Jim Andersen, IWCO Direct president and CEO. "Through the skilled effort of our managers and staff, which includes comprehensive training for our new team members, we are successfully integrating the U.S. operations of Transcontinental Direct into our business operations and expanding the reach of our capabilities in just a few short months."
The F.L. Smithe SR offers a unique feature that allows IWCO Direct to convert preprinted rolls of envelope stock. This equipment allows production of envelopes on coated stock with complex 4-color process images. The F.L. Smithe SW is a micro-processor controlled high-speed web machine designed to produce side-seam booklet (wallet) style envelopes and open-end (pocket) style envelopes at speeds up to 1,500 envelopes per minute. Using these capabilities, IWCO Direct's creative services team will introduce new envelope formats for direct mail acquisition, loyalty, and engagement programs. Additional envelope converting equipment will be added in Hamburg in 2011.
IWCO Direct obtained the Hamburg facility through its acquisition of the U.S. operations of Transcontinental Direct in April 2010. IWCO Direct also acquired facilities in Warminster, Pa., and Downey, Calif. The acquisition provided IWCO Direct a national footprint and furthered the company's position as one of the largest service providers of paper-based and digital marketing programs in North America.
About IWCO Direct
IWCO Direct (iwco.com), one of the nation's largest providers of direct marketing solutions, has served the needs of North American companies for more than 40 years. IWCO Direct helps its customers acquire, retain and engage customers and members through highly personalized paper-based and digital marketing programs. The company provides direct marketing like no one else by seamlessly supplying all design, production, mailing and management services in an integrated "total package" supply chain solution through operations in California, Minnesota and Pennsylvania. IWCO Direct pioneered commingling and continues to provide its customers with dramatic postage savings and faster time to market through its proprietary IWCO P.O.S.T. (Postal Optimization Strategy and Technologies) and RideShare™ commingling and logistics management programs, as well as its automated marketing program platform, proprietary data services and Mail-Gard critical communications recovery services. For the latest information on direct marketing trends, industry news, postal regulations and more, visit the Speaking Directblog.
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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4418194.htm
Local Online Advertising Sales Forecast to Grow 17% in 2011 According to Borrell Associates
In a market-by-market forecast for ad spending in 2011, Borrell Associates predicts strong growth for online advertising, including mobile, and a moderate increase in overall ad spending. Overall, Borrell forecasts that advertisers will increase their spending next year by less than 5 percent above 2010 levels, bringing U.S. ad spending totals to $238.6 billion.
Williamsburg, VA (PRWEB) August 24, 2010
In a market-by-market forecast for ad spending in 2011, Borrell Associates predicts strong growth for online advertising, including mobile, and a moderate increase in overall ad spending. Overall, Borrell forecasts that advertisers will increase their spending next year by less than 5 percent above 2010 levels, bringing U.S. ad spending totals to $238.6 billion.
Total online ad spending will grow almost 14 percent, from $45.6 billion, in 2010, to $51.9 billion, in 2011, while local online ad spending is expected to grow nearly 18%, from $13.7 billion, this year, to $16.1 billion, next year. The fastest-growing segments of online advertising are the local sector, anything targeted, and everything involving social media.
Because Internet usage and the adoption rates by local smaller businesses are uneven, not all U.S. markets will enjoy the same growth rates over 2010. Borrell has identified three markets as having the top growth rates for local online advertising, all at 22% or more:
1. Monroe, LA – El Dorado, AR
2. Albany – Schenectady, NY
3. Des Moines – Ames, IA
The slowest-growth markets, which will see increases of less than 14%, are:
1. Lafayette, IN
2. Fairbanks, AK
3. Ft. Smith – Fayetteville – Springdale – Rogers, AR
The full forecast memo, including market-by-market online ad spending forecasts for 2011, can be found at www.borrellassociates.com.
About Borrell Associates:
Borrell Associates is the pre-eminent provider of local advertising research, data, strategic analysis and sales training in North America. The company provides detailed market advertising reports for more than 1,000 local interactive and traditional media companies, including local online ad spending, and customized reports for any U.S., Canadian or U.K. market. For more information on Borrell’s services or the conference, visit www.borrellassociates.com or call 757-221-6641.
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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4418084.htm
Artists, Collectors, and Galleries List To Trade, Sell, Auction And Buy Art Paintings For Free
Like VEHIX.com, art listings are free. All sellers are encouraged to register and list their inventory for free. One of the only websites offering risk-free exposure for art classifieds with absolutely no up-front costs. Sell by art auction, shopping cart, or even trade for other artwork worldwide.
Zephyr Cove, NV (PRWEB) August 24, 2010
Artists, Collectors, Dealers & Galleries can now use the power of the internet to swap, sell, auction, and buy art paintings. Listings and membership are completely free. It is expected to become the venue to list, sell or exchange the likes of De Kooning, Erte, Krasnyansky, Tarkay, Dali, Picasso, Disney, or virtually any artist anywhere.
How does ArtloverExchange.com expect to stay in business? Revenues are generated through a 10% fee on any artwork sold. No money is collected or charged to any member until after a sale is made. The platform allows sellers to use any currency and ArtloverExchange.com makes the conversion. Sellers and buyers can pay with credit cards, paypal, bank transfer - and uniquely, can exchange or trade their art for other art on the site. Sellers give final approval for any exchange transaction before it takes place.
Many collectors from Cruise Ships like RCI, Celebrity, and Carnival Lines have found themselves caught up in the early stages of art collecting... they discovered an artist that they liked, and stocked up on too many of that one artist's style. Upon reflection and the refinement of their art knowledge, many collectors would like to trade some of one artist, say Anatole Krasnyansky, for another, like Pablo Picasso.
Unfortunately, most art dealers are loathe to accept prior sold art at full value exchange. Now collectors can go to the internet and swap one artist image for another - all at full value! The cost - only ten percent of the exchange value. Or they can place Free Art-Wanted listings on the site and find that special artist piece that seemed impossible to discover elsewhere.
The art paintings can be listed and sold by almost anyone with a computer and a digital camera. Currently, the site is host to Disney originals, McKimson sericels, DeKooning paintings, Tarkay serigraphs, Picasso etchings, Bill Mack sculptures and so many more. The site curator, Nicholas Varzos, is not only friendly and knowledgeable, but highly accessible. Varzos will take your direct call most any time toll-free at 888.8267310.
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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebbuy_sell_trade/list_art_free/prweb4377294.htm
Travel Industry is Back, InsanelyCheapFlights.com Leading the Way
New Site for Cheap Flights Runs with the Big Dogs
Sterling, VA (PRWEB) August 24, 2010
In a sign of recovery, major travel sites have been reporting surprising growth in the second quarter of this year, with some sites reporting a double-digit lift in bookings. As consumers resume traveling, the industry is again showing signs of life. Riding this wave, relative newcomer InsanelyCheapFlights.com has been posting triple-digit growth for the past several quarters.
InsanelyCheapFlights.com, founded in August, 2009, is giving some of the bigger travel companies a run for their money. Since its inception, the travel site, which specializes in cheap flightsas well as hotel room and car rental bookings, has seen rapid growth quarter after quarter. In the second quarter of 2010 alone, InsanelyCheapFlights.com grew flight bookings by 350%, as well as a more than 300% lift in hotel bookings.
This growth may come as a surprise, given the number of mega travel sites that already exist. The saturation of the online travel market left InsanelyCheapFlights.com founder Steve Oliverez wondering if the market could accept another travel site. “It was a risk getting into the online travel business, but we thought if we could create a unique site and offer the cheapest airfares we could find, travelers would come. And they didn’t disappoint.”
Businesses offering bargains generally fare well in a shaky economy, and InsanelyCheapFlights.com is no exception. The business has managed to become more efficient with their marketing expenses even while growing their travel business. In an increasingly competitive online marketing environment, they’ve been able to trim acquisition costs while gaining market share.
“We’re seeing rapid growth in the number of travelers we’re interacting with,” says Oliverez. “Visitors to our websites have been growing by hundreds of thousands every month.”
Such rapid growth can be difficult to maintain, but the company sees things differently. “I’m confident our numbers will continue to impress,” says Oliverez. “Our booking volume increases every day. What consumer wouldn’t be open to another travel site if it offers them cheaper flights and easier bookings?”
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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4416634.htm
Pacific Coast Feather Company Announces New Bedding Bundle Packs
As the waves of college students return to campus, Pacific Coast Feather Company, a purveyor of down comforters, releases new bed bundle packs to make dorm rooms feel more like home sweet home.
Seattle, WA (PRWEB) August 24, 2010
Pacific Coast Feather Company, a 125-year-old leading retailer of down comforters, recently launched a sale on two bundle packs designed for college students. The SuperLoft® Comforter and Pillow Bed Bundle offers a SuperLoft® down comforter and two SuperLoft® pillows. Both the comforter and the pillow are sewn with pleated corners that create more room inside for the down to fully loft for warmth. The Classic Down Comforter Bundle includes two Double DownAround® Medium pillows along with a Pacific Coast® Classic Comforter. Both bundles are currently 20% off and offered with free shipping.
"College students shouldn't have to shiver under a barely-there blanket," says Elizabeth Smith, Director of Online Marketing forthe Pacific Coast Feather Company. "We're excited to add these new bedding bundles to our website and hope they ease the home-to-dorm transition for students," she relays.
This is the first time the company has released bundle packs on their website designed specifically for university students. Both bed bundles offer fantastic alternatives to what most colleges and universities provide in terms of bedding. The Double DownAround® pillow, where one pillow rests inside another pillow, is one of the company's most popular designs – it's paired with the Classic Comforter, which is considered a best value item. The SuperLoft® bed bundle is ideal for those who prefer to sleep in super-fluff. "Both bundles are available in twin, queen, and king sizes and priced reasonably at 20% off with free shipping," Smith says.
Even though Pacific Coast Feather Company created the bundles with college students in mind, anyone who will soon make the switch from summer to winter bedding can enjoy the convenience and affordability of these bedding bundles.
There can be some confusion in choosing a goose down comforter, so Pacific Coast recently released on online guide, "How to Choose a Down Comforter." This guide provides prospective customers information about thread count, fill power, construction, care and more. "It's everything you want to know about down bedding in one helpful, easy-to-read guide," says Smith. "We definitely recommend reading it before purchasing a down comforter."
About Pacific Coast Feather:
Pacific Coast Feather Company has been creating premium down and feather bedding for more than 125 years. Pacific Coast® is positioned in the marketplace as the only dedicated down and feather brand. Pacific Coast® is the premier resource for high quality, luxury bedding: down comforters, bed protectors, feather pillows, goose down pillows, duvet covers, body pillows, feather beds, shams and more.
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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4420284.htm
Infusionsoft Announces Free E-book to Help Small Businesses Market Better, Grow Faster
Infusionsoft, the leader in Email Marketing 2.0, put together a free e-book with strategies to help small businesses market better and grow faster without having to add staff.
Gilbert, AZ (Vocus) August 24, 2010
Most small businesses don’t have a highly-specialized marketing staff running the daily operations. In most cases, the small business owner is the boss, the sales team, the marketing department, tech support, customer service and the janitorial staff. Infusionsoft, the leader in Email Marketing 2.0, put together a free e-book with strategies to help small businesses market better and grow faster without having to add staff.
“At Infusionsoft we’re focused on helping small businesses grow quickly and efficiently,” said Scott Martineau, co-founder, VP of customer experience, Infusionsoft. “A great way for us to do this is by providing education and resources to help them become better marketers. The strategies in this e-book will help them bring in more leads and close more sales.”
Inside the internet marketing e-book is practical, how-to information that will help small businesses learn:
- How to make a website more effective
- How to increase website traffic
- Capture and target-market new leads
- Strategies to perfect your email marketing
About Infusionsoft
Infusionsoft, the leader in Email Marketing 2.0, empowers small businesses to grow smarter and faster through targeted marketing that automatically adapts to prospect and customer behavior. Infusionsoft is the first to combine advanced email marketing and CRM in one app that’s driven by a powerful automation engine that allows entrepreneurs to market more effectively so they can grow their small businesses. The privately held, three-time Inc. 500 company is based in Gilbert, Ariz. and is funded by Mohr Davidow Ventures and vSpring Capital. For more information, visit www.infusionsoft.com.
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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4420224.htm
Healthcare Data Solutions Announces Segment Leader for Pharmacy Services
Healthcare Data Solutions announced today that Robin Ebert has joined the company as Segment Leader - Pharmacy Solutions. Ms. Ebert brings HDS extensive NCPDP pharmacy industry knowledge, plus 22 years of sales, new business development, marketing communications and strategic planning expertise. She will be based out of Scottsdale, AZ.
Foothill Ranch, CA (Vocus) August 24, 2010
Healthcare Data Solutions is pleased to announce that Robin Ebert has joined the company as Segment Leader - Pharmacy Solutions. Robin brings HDS extensive experience with her NCPDP pharmacy industry knowledge, plus 22 years of sales, new business development, marketing communications and strategic planning expertise within AT&T.
"Robin prides herself on building strong relationship and solving business problems while developing solutions for all aspects of Pharmacy" said Tim Slevin, Chief Executive Officer, HDS. "We are excited to have her on the team so we can help pharmacy to become better equipped with all the data necessary to comply with State and Federal requirements."
Prior to joining Healthcare Data Solutions, Ms. Ebert worked on several projects as a Pharmacy Consultant, acted as a Product and Sales Manager for NCPDP and spent many years with AT&T developing and selling telecommunication services to the Social Security Administration, Department of Commerce and Government Services Administration (GSA).
Ms. Ebert is located in Scottsdale, AZ where she enjoys entertaining, cooking, skiing, golf, tennis and the warmth from the “Valley of the Sun”. She will be attending The NACDS Pharmacy & Technology Conference later this month along with Mr. Slevin.
About Healthcare Data Solutions
Healthcare Data Solutions is an original source data compilation company focused on building and distributing Physician, Pharmacy, Dentist, Nurse and Hospital databases. HDS provides healthcare data, data processing, web services and new customer acquisition programs for leading healthcare marketing firms. With over 2 million healthcare provider profiles and 1 million healthcare provider emails, HDS is the fastest growing provider of sales and marketing Healthcare Data today. For more information, visit HealthcareDataSolutions.com.
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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebHDS/pharmacy/prweb4420114.htm
BlueSky Marketing Group Integrates Sub-prime Lender with Special Finance Auto Lead Program.
BlueSky Marketing Group, an automotive marketing and auto sales leads provider integrates their RealLeads™ Auto Finance Leads Program with sub-prime lender Auto Funding Services.
San Ramon, CA (Vocus) August 24, 2010
BlueSky Marketing Group, an automotive marketing and auto sales leads provider is pleased to announce its partnership with Auto Funding Services (AFS) a rapidly growing non-prime auto finance lender. This new partnership will allow dealers to convert more leads to sales by providing dealers with an additional non-prime lending source.
BlueSky’s industry leading auto leads platform, known as Real Leads™, provides auto finance leads to dealerships integrated with multi-point lead decisioning, validation and conversion services at no additional cost. BlueSky’s Real Leads platform is a proprietary system that utilizes a stringent filtering process to ensure only the highest converting leads are passed on to dealer partners. With the addition of Auto Funding Services to compliment their existing DealerTrak integration, dealers now have every opportunity to secure financing for nearly any given customer.
According to Brian Hall, President of BlueSky Marketing Group “We’re seeing dealers migrate back into the special finance market and wanted to offer them every opportunity to sell more vehicles. Our partnership with Auto Funding Services will allow more dealers to transition back into this profitable vertical, by providing financing for people with non-prime credit histories.”
“AFS provides auto financing for practically any situation,” says Mike Komlo, of AFS. We offer niche financing for dealers that want to sell more cars to the credit challenged customer and we are a full rehash lender. AFS provides attractive terms to dealerships, offering 140% +++, no fico requirement and $500 down.”
With over 100 years of combined automotive experience among its founders, BlueSky continues to provide innovative products and services that help dealers increase sales and profitability. The partnership with AFS provides a reliable source of non-prime financing and the opportunity for dealers to convert a far greater percentage of their car leads to sales.
About BlueSky Marketing Group, Inc.
BlueSky Marketing Group is a nationally recognized auto dealer inventory marketing and auto leads provider that offers a full suite of new customer acquisition and sales conversion services products for its participating automotive dealers. BlueSky Companies, Inc. is the parent company for BlueSky Marketing Group, Inc., an automotive marketing and lead generation company, and BlueSky Financial Services, Inc., a nationally licensed auto finance company.
Contact Information
Brian Hall, President
BlueSky Marketing
925-583-3228
bhall(at)blueskymg(dot)com
http://www.blueskymarketing.com
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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebautofinanceleads/subprimelender/prweb4419774.htm
BizCentral USA Announces September Line-up of Free Small Business Webinar Events
Online Events to Provide Business Startup Assistance to Entrepreneurs and Small Business Owners Nationwide
Orlando, FL (Vocus) August 24, 2010
BizCentral USA, a full-service business startup resource center, today announced the September line-up of their free small business webinar events. Focusing on core planning and financial fundamentals of small businesses, September’s line-up is aimed at aligning small business startups with the best practices to sustain healthy business growth.
“Business plan development and financial management are among some of the top hurdles small businesses face,” said Nicole Roach, Marketing Coordinator of BizCentral USA. “For Semptember’s small business webinar line-up we really focused on addressing those fundamental topics that are too often overlooked by early-stage and small business startups.”
Details About BizCentral USA’s Free Small Business Webinars:
Small business webinars will be hosted every Tuesday of the month online at any computer with internet access. All webinars will begin at 3pm EST and typically last 1-hour. Following the presentation, a live question and answer session will give attendees the opportunity to receive in-depth answers to their specific small business questions. Date and topics include:
- 9/7/2010 The Top Reasons Small Businesses Fail & How to Avoid those Dire Mistakes
- 9/14/2010 Getting on the Path to Small Business Success: Development of a Strong Business Plan
- 9/21/2010 Basic Financial Management for Small Businesses: Getting your Books in Place
- 9/28/2010 Resources to Manage a Human Resources Department: Hiring, Managing and Equipping your Small Business for Success.
Those unable to attend the live small business webinars, no need to worry – Every installment of the small business webinar events is recorded and can be viewed on-demand at any computer – any time of day. To learn more or RSVP for any of the September small business webinar events, visit: http://bizcentralusa.com/webinar/september.php
About BizCentral USA
Founded in 2004, BizCentral USA serves as an all-encompassing resource center for small business owners and entrepreneurs nationwide. Their mission is to provide affordable small business services, valuable small business resources and flexible solutions to small business owners and entrepreneurs, enabling them to successfully start and grow their business. For more information visit: http://www.bizcentralusa.com/.
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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebsmallbusiness/webinars/prweb4419394.htm
Kayo Bracey Releases “All Purple Everythang” Mixtape Presented by Gate City Kings and Black Opx Music
Gate City Kings and Black Opx Music Proudly Present Kayo Bracey’s Latest Mixtape, Entitled “All Purple Everythang,” an All-Orignal Street Album Available for Free Download From Coast 2 Coast Mixtapes
Miami, FL (Vocus) August 24, 2010
Rapper Kayo Bracey recently released his newest mixtape, “All Purple Everythang.” Backed by Gate City Kings and Black Opx Music, the compilation is presented in association with the Coast 2 Coast DJ Coalition and is available from Coast 2 Coast Mixtapes at http://www.coast2coastmixtapes.com for free download. The mixtape features original musical content, including radio ready singles “Get Em Up,” produced by Dope Boi Productions, and “Club Rocka,” produced by Maximus Music. The project also features a variety of track styles, including club records, R&B jams, street anthems, and crossover records.
Track List:
01. Intro
02. Club Rocka
03. #1 Groupie
04. Get Em Up
05. Definition
06. So Much Money
07. Make Her Say
08. My Fresh Cool
09. We Flying High Ft. J Harris
10. They Dead Ft. Tiz
11. Friday
12. Private Show
13. Trap Hit
14. The Runaround
15. Applause
Kayo Bracey hails from Greensboro, NC and has been a passionate and consistent voice, gaining notoriety with his RapAttackLives.com hits “Rida Girl” and “What It Is.” The video for “Rida Girl” has been in rotation on the CW Network, Video Mix Channel, and MTV Canada. Kayo has shared the stage with such notable artists as Wale, Maino, T-Pain, Red Cafe, Freeway, Small World (DTP), Bossman (Interscope Records), and more.
Gate City Kings is a team formed by Kayo Bracey and his longtime friends and supporters Big Nate and Mr. Jewl. Gate City Kings’ mission is to provide grassroots promotions for Bracey’s live shows and online marketing campaigns.
“All Purple Everythang” is available for free streaming and download at http://coast2coastmixtapes.com/mixtapes/mixtapedetail.aspx/kayo-bracey-all-purple-everything
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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebkayobracey/allpurpleeverythang/prweb4418304.htm
TicketBiscuit Launches Affiliate Program, Announces Partnerships with Eventful, Songkick, SonicLiving, and More
TicketBiscuit today announced both the launch of a new affiliate program and several strategic marketing partnerships with leading concert and event websites.
Birmingham, AL (PRWEB) August 24, 2010
TicketBiscuit today announced both the launch of a new affiliate programand several strategic marketing partnerships with leading concert and event websites. The company said the program and relationships will help TicketBiscuit clients sell more tickets by exponentially increasing the visibility of their events across its network of partner sites.
TicketBiscuit CEO Jeff Gale commented, “With this program, we’re building relationships with the most innovative websites, concert tracking services, bloggers, and publishers. We’re giving them valuable content from our event database and a generous commission structure; they, in turn, are giving our clients immeasurable marketing reach via their respective properties and technologies.”
“Promoters and venues are realizing that they can no longer rely on expensive, traditional advertising channels to sell tickets – you’ve got to have a more broad-reaching and cost-effective internet strategy. Through relationships with websites like Songkick, Eventful, SonicLiving, and our other affiliates, we’re providing that reach for our clients automatically.”
Pete Smith, co-founder of Songkick, said that TicketBiscuit’s affiliate program was a great fit for his company. "Our goal is to make sure our users have a complete list of concerts, and easy access to tickets. TicketBiscuit is a leading primary ticketing provider and by partnering with them we’re delighted to be significantly deepening our coverage."
With the affiliate program, TicketBiscuit provides tools to enable affiliates to extract event information directly from the TicketBiscuit database, and filter event listings by location, genre, and event type. As affiliates refer ticket sales to TicketBiscuit clients, TicketBiscuit pays them a portion of revenues collected. For more information on TicketBiscuit’s affiliate program, please visit http://www.ticketbiscuit.com/partner-program.aspx or email affiliate(at)ticketbiscuit(dot)com .
About TicketBiscuit: TicketBiscuit, founded in 2001, provides proprietary software that powers the online ticket sales of over 500 clients in 1300 venues across the United States and Canada. TicketBiscuit’s complete suite of services and solutions empowers clients to sell tickets online through their own websites, via call center, and via the TicketBiscuit web-based box office interface. For more information on TicketBiscuit, please visit http://www.ticketbiscuit.com.
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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4418054.htm