ERA Annual Awards

 

The ERA Annual Awards, the premier awards program for the electronic retailing industry, recognizes the best in television, radio, online and mobile direct response campaigns. Choose from more than two-dozen categories to submit your productions of campaign.

Winners are announced and promoted at the 2009 ERA D2C Convention (September 13 -15) in Las Vegas and celebrated at the 2009 ERA Annual Awards Gala on September 15.
Thank you to our ERA Awards Gala sponsors:

            
 
 

2009 ERA Awards Winners! 

  • Best Long Form of the Year: bareMinerals “Girlfriends”
    • R2C Group – Producer
    • Bare Escentuals – Direct Marketer
  • Best Short Form of the Year: Meaningful Beauty “Cindy Crawford”
    • Guthy-Renker – Direct Marketer
    • Lieberman Productions – Producer
  • Best Product of the Year: Three Minute Legs
    • Thane Direct – Direct Marketer
  • Best Celebrity Presenter: Cesar Milan for Cesar Milan
    • R2C Group – Producer
    • Cesar Milan – Host
  • Best Female Presenter: Jayne Roberts for Slim N’ Lift Comfort
    • Thane Direct – Direct Marketer
    • Jayne Roberts – Host
  • Best Male Presenter: Billy Mays and Anthony Sullivan for Omni Dual Saw
    • OmniReliant – Direct Marketer (Paul Morrison, CEO)
    • Sullivan Productions – Product Presenters
    • Billy Mays and Anthony Sullivan – Hosts
  • Best DR Corporate Branding Production: Netflix “To the TV”
    • EURO RSCG Edge – Agency
  • Best DR Radio Campaign: bareMinerals “Break Up”
    • Bare Escentuals – Direct Marketer
    • Marketing Architects – Agency
  • Best Integrated DR Campaign: Rob Nevins’ Skinny Switch Secret
    • Euro RSCG Edge – Agency
  • Best International DRTV Production: Total Vibes
    • Thane Direct – Direct Marketer
  • Best Live Shopping On-Air Guest: Cesar Milan for Cesar Milan
    • R2C Group – Marketer
    • QVC – Shopping Channel
  • Best Long Form, Health & Beauty: Murad Acne Complex IV
    • Murad, Inc. – Direct Marketer
    • Launch DRTV – Producer
  • Best Short Form, Health & Beauty: Meaningful Beauty “Cindy Crawford”
    • Guthy-Renker – Direct Marketer
    • Lieberman Productions – Producer
  • Best Long Form, Housewares: Swivel Sweeper G2
    • Sullivan Productions – Producer
    • Anthony Sullivan – Host
  • Best Short Form, Housewares: Tempur Pedic
    • Schulberg Media Works – Producer
  • Best Long Form, Intellectual Property: Ultimate Edge
    • Guthy-Renker – Direct Marketer
    • Lieberman Productions – Producer
  • Best Short Form, Intellectual Property: The Sleep Video
    • Savvier – Direct Marketer
    • Louis Schwartzburg – Product Creator
  • Best Long Form, Sports & Fitness: The Wave by The Firm
    • Script to Screen – Producer
    • Gaiam – Marketer
  • Best Short Form, Sports & Fitness: Icon Fitness PowerBell
    • R2C Group – Producer
  • Best Long Form, U.S. Hispanic: Flex Relief by Therabotanics
    • Sylmark, Inc. – Direct Marketer
    • Sureel, Inc. – Producer
  • Best Short Form, U.S. Hispanic: Focus Factor – Spanish
    • Factor Nutrition Labs - Direct Marketer
    • Avalanche Creative Services – Producer
  • Best Long Form, Variety: Kodak EasyShare Camera
    • Kaplan Thaler Group – Agency
    • Group Mojo – Producer
    • Lynn Hamlin – Executive Producer
  • Best Short Form, Variety: Nintendo Wii Fit
    • R2C Group – Producer
  • Best DR Website Design: Murad.com
    • Murad, Inc. – Direct Marketer
    • Murad Web Team – Producer
  • Best Use of an Online Marketing Tool: Murad.com
    • Murad, Inc. – Direct Marketer
    • Murad Web Team – Producers
  • Best Mobile Marketing Campaign: www.sjm.jp (Shop Japan)
    • Oak Lawn Marketing, Inc. – Direct Marketer & Web Developer

2009 ERA Awards Nominees

We are pleased to announce this year's ERA Awards Nominees. We had a record number of entries this year and are extremely excited to announce this year's list. Click here to view the full list. Winners were announced on September 15 at the 2009 ERA Annual Awards at the 2009 ERA D2C Convention.