Blogs

You've seen the TV spots and infomercials. From Pajama Jeans to Slim Tanx, apparel is a thriving category in the DRTV market! On Tuesday, February 28 at 1:30 p.m., join Concepts TV's Collette Liantonio as she shares some of the secrets behind these hot clothing items and reveals what you should know when marketing your own product during this 15-minute Lightning Session.

ERA knows that your time spent at The Great Ideas Summit 2012 is quite valuable, especially when you're trying to schedule multiple appointments over the three-day period. On top of that, you want to carve out some time to attend the education sessions. So, the last thing you want is to be running from one end of the Fontainebleau to the other - all while trying to juggle your meetings and education. Right? Don't worry ... we've got you covered.

On January 18, nearly 200 people gathered at the historic Los Angeles Athletic Club for the Electronic Retailing Association's annual LA Networking Reception. Guests were treated to cocktails, hors d'oeuvres and plenty of good conversation throughout the evening. There were also many familiar faces spotted in the crowd, along with a number of guests who were new to our group. To view photos from ERA's reception, click here. 

Unless you've been living in some remote part of the world these past several years, you know that social media has become the norm in many people's daily routines. And for many marketers, it has become a vital tool for branding and forging new business relationships. ERA knows exactly how important it is for marketing professionals to stay connected. That's why we encourage ERA members to join our new online community,

With more than 500 registrants to date, ERA's Miami conference is on track to be the biggest mid-winter event ever!