Blogs

As new television trends and technologies emerge, consumers are changing the way they view and interact with content across a range of platforms and networks. Gone are the days when the family gathered around the one household TV to watch a live program in primetime. Today's viewers want to watch their favorite shows when they want, where they want and how they want. 

This year's Great Ideas Summit will be feature-packed with special events focused on bringing together people from throughout the industry to meet and exchange ideas. On Tuesday, February 28, ERA will host a high-powered networking reception to benefit the E-Retail Political Action Committee. This is the direct response industry's only avenue to raise funds for legislative support. The event will take place from 6:00 p.m. - 7:30 p.m. in Flicker 3 at the Fontainebleau Miami Beach.

Do you know how to get consumers to use your product right away and reduce returns? Do you know the secret to conducting consumer research for pennies that will help you perfect your offer? These are just two of the valuable tips that leading industry experts will share during this hour-long session. On Tuesday, February 28 from 9:30 a.m.

You've seen the TV spots and infomercials. From Pajama Jeans to Slim Tanx, apparel is a thriving category in the DRTV market! On Tuesday, February 28 at 1:30 p.m., join Concepts TV's Collette Liantonio as she shares some of the secrets behind these hot clothing items and reveals what you should know when marketing your own product during this 15-minute Lightning Session.

ERA knows that your time spent at The Great Ideas Summit 2012 is quite valuable, especially when you're trying to schedule multiple appointments over the three-day period. On top of that, you want to carve out some time to attend the education sessions. So, the last thing you want is to be running from one end of the Fontainebleau to the other - all while trying to juggle your meetings and education. Right? Don't worry ... we've got you covered.

On January 18, nearly 200 people gathered at the historic Los Angeles Athletic Club for the Electronic Retailing Association's annual LA Networking Reception. Guests were treated to cocktails, hors d'oeuvres and plenty of good conversation throughout the evening. There were also many familiar faces spotted in the crowd, along with a number of guests who were new to our group. To view photos from ERA's reception, click here. 

Unless you've been living in some remote part of the world these past several years, you know that social media has become the norm in many people's daily routines. And for many marketers, it has become a vital tool for branding and forging new business relationships. ERA knows exactly how important it is for marketing professionals to stay connected. That's why we encourage ERA members to join our new online community,