D2C Learning Lounge Debuts on Show Floor

ERA attracted a steady crowd in the new D2C Learning Lounge on Wednesday, as industry thought leaders presented valuable best practices right on the show floor of the La Tour ballroom. What made this year's educational offerings different from previous years? The 15-minute format made it more convenient for busy attendees with not a lot of time to spare. Some of the session topics included strategies on how to successfully market "hot" products in a "cool" economy; the art and science of formulating an effective creative brief; and using web-monitoring tools to find and market to your customers.

Couldn't make it to Wednesday's sessions? Well, you've got one more chance. Come to the D2C Learning Lounge on Thursday, 10:30 a.m. - 11:30 a.m., and hear from some of today's leading industry experts. For the complete D2C Learning Lounge schedule, click here.