ERA Announces 2011 ERA Moxie Awards Winners

Submitted by Vi Paynich on September 16, 2011 - 1:57am

D2C Dialogue

Winners honored during the Moxie Awards Gala on Sept. 15th at the Wynn Hotel, Las Vegas

The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, announced the winners of the 2011 ERA Moxie Awards. The winners were honored at the Moxie Awards Gala on Thursday, Sept. 15th, at the 2011 ERA D2C Convention at the Wynn Hotel, Las Vegas.

"Once again, the Moxie Awards celebrated the top campaigns in direct response marketing. My congratulations go out to all the winners as well as the finalists who have shown all of us what creative excellence is all about," says ERA President and CEO Julie Coons.

The ERA Moxie Awards represent the best in television, radio, online and mobile DR. Among the most anticipated awards presented are the Best of the Year categories:

Best Short Form of the Year - Under $50K

* Pajama Jeans

Concepts TV Productions - Producer

Hampton Direct - Direct Marketer

SRM Direct - Consultant

Best Short Form of the Year - Over $50K

* rip:60 with Georges St. Pierre and Jillian Michaels

R2C Group - Agency

ICON Health and Fitness - Direct Marketer

Best Long Form of the Year - Under $250K

* Save with CarMD
CarMD - Direct Marketer

Euro RSCG Edge - Producer
Euro RSCG Edge - Media Agency

Best Long Form of the Year - Over $250K

* Wen by Chaz Dean

Guthy-Renker, LLC - Direct Marketer

Caudill & Associates - Producer

Best Short Form, Beauty
* Proactiv Solution: Justin Bieber
Guthy-Renker, LLC - Direct Marketer

Lieberman Productions - Producer

Best Long Form, Beauty

* Meaningful Beauty 3

Guthy-Renker, LLC - Direct Marketer

Lieberman Productions - Producer

Best Short Form, Health

* Biggest Lost Meal Plan by eDiets

R2C Group - Agency

eDiets - Direct Marketer

Best Long Form, Health

* Nopalea Wellness Challenge

Luke Ellison - Producer

Marcus Ellison - Executive Producer

GDF Media Productions - Production Company

Best Short Form, Sports & Fitness

* Bushnell Tour V2: Take it from a Pro

R2C Group - Agency

Bushnell - Direct Marketer

Best Long Form, Sports & Fitness

* Turbo Fire

Beachbody, LLC - Direct Marketer

Script to Screen - Producer

Best Short Form, Housewares

* Swivel Store

Allstar Products - Marketer

Blue Moon Studios - Producer

Merchant Media - Marketer

Best Long Form, Housewares

* Ninja vs. Ninja: the Ninja Kitchen System 1100

R2C Group - Agency

Euro-Pro Ninja - Direct Marketer

Best Short Form, Intellectual Property

* Your Baby Can Read II

Chad Murdock - Producer/Host

M2G Media, Inc. - Production Company

Denise Kovac - Full Service Marketing - Marketing Company

Best Long Form, Intellectual Property

* Metamorphosis by Tracy Anderson

Script to Screen - Producer

Bubi & Babe Exercise - Direct Marketer

Best Short Form, Variety

* TiVo Short Form "It's Huge!"

R2C Group - Agency

TiVo - Direct Marketer

Best Long Form, Variety

* Rosetta Stone "The Language Channel"

R2C Group - Agency

Rosetta Stone - Direct Marketer

Best Celebrity Presenter

* Alyssa Milano for Wen by Chaz Dean

Guthy-Renker, LLC - Direct Marketer

Caudill & Associates - Producer

Alyssa Milano - Host

Best Long Form, International DRTV Production

* President's Choice "On-the-Go-Gourmet"

Kingstar Direct - Producer

Best Short Form, International DRTV Production

* Proactiv Solution: Japan

Guthy-Renker, LLC - Direct Marketer

Ductape Media - Producer

Best Short Form, U.S. Hispanic

* Muzzy

Omni Direct - Direct Marketing Agency

Omni Direct - Executive Producer

Best Long Form, U.S. Hispanic

* Max Clarity - The Zone for Straight Talk About Acne

Euro RSCG Edge - Direct Marketer

Euro RSCG Edge - Producer

Best DR Website Design

* Proactiv Solution

Guthy-Renker - Direct Marketer

Lieberman Productions - Producer

Best Mobile Marketing Campaign

* Core Rhythms Mobile Video Campaign

Oak Lawn Marketing - Direct Marketer

Best Use of Online Video

* Proactiv Solution

Guthy-Renker, LLC - Direct Marketer

Lieberman Productions - Producer

Best Female Presenter

* Rhonda Shear for Ahh Bra

Rhonda Shear - Presenter

TMGTV Productions - Producer

Best Male Presenter

* Chris Jacobs for Save with CarMD

Carmd.com Corp. - Direct Marketer

Chris Jacobs - Presenter

Best DR Radio Campaign

* What If

Rosetta Stone - Direct Marketer

Marketing Architects - Agency

Best Live Shopping On-Air Guest

* Forbes Riley for Urban Rebounder

Forbes Riley - On-Air Guest

J.B. Berns - Creator

Best Short Form, DR Corporate Branding

* LifeLock "Freeze Frame"

Euro RSCG Edge - Direct Marketer

Euro RSCG Edge - Producer

Euro RSCG Edge - Media Agency

Best Long Form, DR Corporate Branding

* Mitsubishi - A Beautiful Picture Deserves Beautiful Sound

Jon Schulberg - Director

Schulberg Media Works - Director

Mary Mangold - Producer

People's Choice, Short Form

* Pajama Jeans

Concepts TV Productions -Producer

Hampton Direct - Direct Marketer

SRM Direct - Consultant

People's Choice, Long Form

* Ninja vs. Ninja: the Ninja Kitchen System 1100

R2C Group - Agency

Euro-Pro Ninja - Direct Marketer

Volunteer of the Year

* Scott Reid, Oak Lawn Marketing

Lifetime Achievement Award

* Katie Williams, Ideal Living

DR Icon Award

* Jack LaLanne

Marketer of the Year

* Beachbody

To view a complete list of winners, go to http://www.d2cshow.org/awards.html.