New Best Practice Brief: Twitter Success Cheat Sheet

In a new Best Practice Brief, Fajr Muhammad, Search Manager at TPG Direct, discusses nine indispensable strategies for Twitter success.

This is very relevant as a recent EMarketer, Inc. report suggests Twitter may triple its ad sales in 2011. The report projects $150 million in advertising revenue for the San Francisco based social media company. Twitter has landed deals with major marketers like Disney and Starbucks, but its newness offers a distinct advantage for small, innovative companies. With over 175 million users (an estimated 8% of total Internet users) it is an important aspect of social media strategy. Make sure you know how to make Twitter work for you.

Fajr Muhammad is Search Manager for TPG, a full-service direct marketing agency based in Philadelphia and an Omnicom company. She can be reached at fmuhammad@tpgphl.com.