Jeff Hanhausen's blog

The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, announced that registration opens today for the 2012 ERA D2C Convention, the association’s 22nd annual event.

New York, NY – Feb. 14, 2012 – The Electronic Retailing Self-Regulation Program (ERSP) has recommended that My Pillow, Inc. modify or discontinue certain claims made in direct-response advertising for “MyPillow,” including claims that the product can cure or treat conditions that include sleep apnea or fibromyalgia.

New York, NY – Feb.  29, 2012 – The Electronic Retailing Self-Regulation Program (ERSP) has determined that The Neutraceutical Company, LLC (“TNC”) has provided adequate support for certain claims made in direct-response advertising for “IntelliKal Plus,” a dietary supplement used to promote cardiovascular and bone health.

New York, NY - The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Neemology modify specific performance and establishment claims in advertising for “DentaBoost.” Additionally, ERSP determined that the marketer could not support establishment claims or consumer testimonials.

ERSP, the electronic direct-response industry’s self-regulatory forum, is administered by the Council of Better Business Bureaus (CBBB) with policy oversight by the National Advertising Review Council (NARC).