Vi Paynich's blog

BY BILL MCCLELLAN 

These days, more and more marketers are willing to make that leap into mobile, yet they're not quite sure where to begin. If you're one of those people and happen to be an ERA member, start by tapping our resource center. The ERA Knowledge Center offers a bevy of best practice briefs, industry research, eMarketer articles, as well as a case study and on-demand webinar at your disposal. Some of the mobile topics featured online include:

BY SCOTT SWANSON

In the world of business, sometimes it’s the most straightforward decisions that beget the most profound implications. For me, one of those decisions was joining the Electronic Retailing Association (ERA).

BY JONATHAN GREGORY, OAK LAWN MARKETING, INC.

BY BILL MCCLELLAN

Membership in ERA comes down to one thing really: Is the annual fee really worth it? Of course, we think it is but wanted to present some case studies demonstrating to our potential candidates how to really leverage and monetize the ERA membership opportunity. We decided to ask Jenna Vardeman from MicahTek to share her company's experience with ERA for our first case study. She did a great job. Thanks, Jenna!

Attendance rises 22 percent over 2011 at the Direct Response industry’s preeminent event

WASHINGTON – March 5, 2012 – The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, announced that The Great Ideas Summit 2012 in Miami attracted nearly 900 registered attendees – a 22-percent increase over last year’s show.

Are you an ERA member who hasn't yet connected to, MyERA, the association's new online networking community? Well, The Great Ideas Summit is the perfect place to get started. On Tuesday and Wednesday, ERA staff members will show conference attendees a demonstration and set up their account right on the spot.