GIS 2017 Educational Lineup

Monday, February 27

5:00 – 6:00 pm
Terrace Talk with Keynote Speakers

Conference attendees are invited to a special moderated Q&A session with general session speakers Brendon Burchard, Dean Graziosi, and Frank Kern. These three will candidly reflect on the experiences and lessons that shaped their views on direct response. This is a great opportunity for a sneak peak of this year’s general session speakers and hear some of the secrets of taking digital to TV, and TV to digital.

 


Tuesday, February 28

9:30 – 10:30am
Opening Keynote with Brendon Burchard sponsored by Response

Brendon Burchard shares his secrets on building cross-platform success, the path to 1 million fans, and how he became “one of the most successful online trainers in history” (Oprah.com). How do you create the online following and turn it into tangible business outcomes? What’s working now? How do you set strategy and budget? All this and more from the guy doing it himself as well as privately advising many of the world’s most-followed people.

About Brendon
Brendon Burchard is the world’s leading high performance coach and one of the most-watched, quoted and followed personal development trainers in history. He is also in the Top 100 Most Followed Public Figures on Facebook. More than 50,000,000 people watched his videos in the last 12 months, 30,000,000 see his posts every week online and 1,000,000-plus students have completed his online courses and video series. For these results, Oprah.com named him “one of the most successful online trainers in history.” Success Magazine named Brendon “one of the Top 25 Most Influential Leaders in Personal Growth and Achievement” three years running. A #1 New York Times, #1 Wall Street Journal, and #1 USA Today best-selling author, Brendon’s books include The Motivation Manifesto, The Charge, The Millionaire Messenger and Life’s Golden Ticket. He is the star and executive producer of the #1 self-help series on YouTube and his podcast debuted at #1 on iTunes across all categories. He is one of the most requested motivational speakers in the world and his live personal development seminars continue to sell out to audiences from around the world.

10:45am – 11:45am
Tax Law Solutions
Dave Runge, Managing Partner of Tax Law Solutions, will talk about how you can get an income tax rate of 4% — without moving to Puerto Rico! During this interactive session, he will share insights about how to use various tax laws to take control of your tax situation and dramatically reduce your annual tax liability. He will share facts, address common myths and tell you why Puerto Rico is one of the best kept secrets for business owners. This session will include a Q&A.

  • Dave Runge, Managing Partner, Tax Law Solutions


12:00 – 1:15pm
Keynote Luncheon with Dean Graziosi

Dean is going to share the, simple yet many times forgotten, 9 success habits needed to scale our businesses, our marketing, and our lives. These inevitably are the foundation for the true goal we all desire, our freedom and discovery of our best selves.

About Dean
Through direct response long form infomercials and smart cross platform online marketing Dean Graziosi is one of the most watched success trainers of our generation. Over the past 19 years Dean has stayed relevant, reinventing himself as times, technology, and economies change. He went 16 years every day on TV until 2014 when he decided to pause and create the time needed to launch his new personal development brand. Dean’s new show with Larry King went live February 2017 with blockbuster results. Dean has nearly a million fans on facebook and Richard Branson said “Dean is the type of Entrepreneur that makes the world a better place and Tony Robbins said “Dean is a genius at what he does and best of all he cares.” A Multiple New York Times Best Selling Author, Dean’s books; Totally Fulfilled, Be A Real Estate, Profit From Real Estate, 30 Days to Real Estate Cash and his newest book, Millionaire Success Habits. Dean does a hugely popular weekly wisdom video series seen by millions over the 8 years he has been doing it. Yet with all he has accomplished nothing comes close to being the father of Breana and Brody.


1:30 – 2:30pm
Fake News, Fake Reviews & Bogus Offers: What to Do In the Age of Misinformation

Nearly 9 out of 10 consumers trust online reviews as much as they do recommendations. Yet, the Internet is riddled with fake news and opinion, reviews, and sites designed to divert leads, mislead consumers, and convince them to buy competitive products. Amid the Latino community, fraud is even more prevalent. Schemes aimed at leveraging your advertising dollars and exploiting consumers are everywhere. In this session, you will learn:

  • The latest statistics on the power of online reviews.
  • What tactics are being used to exploit marketers and take advantage of consumers.
  • The communication tactics and legal remedies you can use to combat this scourge.

Whether you are a marketer or a vendor, discover what you can do to ensure your campaigns are not being adversely affected in this fast-paced, information-packed session.

Speakers:

  • Rick Petry, Writer, Director, and Industry Columnist, Moderator
  • Denira Borrero, COO, Omni Direct
  • Edward Glynn, Partner, Locke Lorde LLP
  • Chris Reinmuth, President/CEO, Electronic Retailing Association


2:45 – 3:45pm
General Session with Frank Kern

Frank Kern will share how to profit from the coming wave of massive opportunities in online direct response.

He is known as the most sought after and possibly the most expensive direct response online marketing copywriter and consultant in the world. He is the creator of Behavioral Dynamic Response marketing, which is a method of presenting prospects with perfectly timed offers based on their individual behavior.


4:00 – 5:00pm
Inspiring Examples of Omnichannel Campaign Success Stories

As people change their behaviors, marketers will need to react. Digital media consumption is rapidly changing how a marketer can reach an audience. As a result of this change, marketers must now integrate a variety of channels into a multidisciplinary approach, using both digital and conventional media, to achieve the best results for many campaigns. This session will highlight successful marketing campaigns and reveal how they are they’re able to achieve campaign success.

Speakers:

  • Gerald Bagg, Co-Chairman, Quigley-Simpson
  • Arielle Jessel, Director, Performance Platforms, Quigley-Simpson

 


Wednesday, March 1

9:30 – 10:30am
How Organifi partnered with ClickBank to go from small supplement startup to supplement giant, landing on Inc. 500’s Fast Growing Companies

ClickBank will be sharing from stage how they helped grow Organifi from a small supplement business into one of Inc. 500’s fastest growing companies in 2016.  Listen as Alex Moore, ClickBank’s Vice President of Sales & Account Management and Djamel Bettahar of Organifi, detail the winning strategies of how they more than DOUBLED their revenue in only a short 30 days. By leveraging ClickBank’s massive affiliate network, state-of-the-art platform features and high-converting order form, Organifi was able to diversify their sales channels and scale beyond anything they thought possible. Ready to do the same? Come learn how~

Speakers:

  • Alex Moore, Vice President of Sales and Account Management, ClickBank
  • Djamel Bettahar, COO, Organifi

10:45 – 11:45am
Key Legal Issues Marketers Need to Know About

With the explosive and continued growth of the internet, more and more businesses are expanding their efforts to include a stronger digital footprint. Businesses are soliciting customers through multiple digital venues including their own websites, social media sites, blogs, and third party commercial sites. While a strong online presence benefits both businesses and customers, the legal landscape surrounding these online marketing strategies is constantly changing. As new technology continues to emerge and a new administration is set to make waves, marketers will need to remain vigilant of, and current with new developments and regulations. Join our panel of legal experts as they discuss some of the hot topic issues including Net Neutrality, Internet Tax, Consumer Protection and marketing in the Trump era.

Speakers

  • Peter Marinello, Director, ERA Self-Regulation Program and Vice President, Council of Better Business Bureaus
  • Amy Mudge, Partner, Venable LLP
  • Konrad Sopielnikow, Founder and COO, FortuneBuilders

*Educational Lineup and schedule subject to change