Multi-Touch Attribution Insights for Digital Marketing

When people go inside Google Analytics for digital channel insights, they are often misled. Most notably, the Last Click model that exists across most of the standard GA reports are truly a disconnect from the multichannel digital marketing world that drives visitors to a website. This Masters Series presentation will explore best practices using Google Analytics and Convertro multi-touch attribution technology to uncover important insights across the entire digital customer lifecycle on your website.

Masters Series
Location: Grand Cypress A Date: February 24, 2016 Time: 9:30 am - 10:30 am