The Membership Economy and Direct Response

The Membership Economy is a massive transformational trend that has disrupted many industries including software (, SurveyMonkey) and news (Huffington Post, Digg). Consumer products are the next industry ripe for disruption. We are already seeing new e-commerce continuity plays like Dollar Shave Club, a whole range of subscription boxes (Birchbox, Stitchfix, etc.), as well as more aggressive membership models among big e-tailers like Amazon with Prime and Subscribe & Save.

What does all of this activity mean for direct-to-consumer companies? We’ll explore this question in an engaging and lively presentation by Robbie Kellman Baxter, author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue (McGraw-Hill 2015).

During this one-hour session, attendees will learn how to: acquire new customers for free, by harnessing the power of superusers; develop more predictable cash flow; apply principles of membership to build loyalty and engagement; how to optimize pricing, including use of subscriptions, free trials and freemium offerings into your business model; and much more. In addition, Kellman Baxter will draw from her dozens of case studies including the AARP, Amazon, Crossfit, Netflix, Salesforce, and SurveyMonkey.

Masters Series
Location: Date: February 23, 2016 Time: 2:45 pm - 3:45 pm