President, Engagement Planning & Investments
Duryea Ruffins is a marketing leader with vision and passion to drive brand performance based on insights, understanding the consumer journey, data, analytics and business realities. He has deep experience across digital, mobile, social, programmatic, DRTV, attribution and content creation to drive acquisition, direct sales and return on ad spend (ROAS). As a leader and coach, he provides inspiration and motivation to grow talent and empower teams across organizations, while advancing overall strategic thought leadership and innovation. What’s more, Ruffins has client and category experience across beauty & grooming, household goods, consumer packaged goods, retail, technology and startups.
Duryea Ruffins is speaking during the “Has DRTV Met Its Demise? If Not, What’s Next for Marketers?” session on Tuesday, February 27, 10:00 a.m.-11:00 a.m., in the Mona Lisa Room.