Mirchandani_Keith_250x250 Keith Mirchandani

Tristar Products, Inc.

Keith Mirchandani, CEO of Tristar Products, Inc., excels as a business leader who has had a demonstrable impact on the direct response industry.

Mirchandani is first and foremost a husband and father raising a teenage boy and a teenage girl, who actively participates in their academic, athletic, and extracurricular activities. He enjoys golf, racquetball, skiing, and is even an expert pizza maker. His involvement in charitable organizations holds a special place in his heart. Keith is the founder and CEO of the Keith Mirchandani Education Foundation, and works closely with the Boys and Girls Club of New Jersey, Eva’s Village — a non-profit social services organization for women and families, Oasis-A Haven — a safe haven for women and children, the Ovarian Cancer Research Fund Alliance and has just been named to the Board of the HCF- Housewares Charity Foundation.

Like many successful entrepreneurs, Mirchandani, started Tristar Products in 1992 with nearly nothing. He operated out of his garage, and eventually, drove the business to become a Fortune 5000 recognized company. Tristar’s Genie Brand, Jack LaLanne Juicer, Power Pressure Cooker XL, Copper Chef Cookware, and Flexable Hose have become leading brands worldwide and the experience has exposed Mirchandani to every facet of the direct response industry. His mission is to develop high-quality products at extremely good value that improve people’s health, well-being, and quality of life.

Keith Mirchandani is speaking during the “Has DRTV Met Its Demise? If Not, What’s Next for Marketers?” session on Tuesday, February 27, 10:00 a.m.-11:00 a.m., in the Mona Lisa Room.  

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