Petry_Rick_resized Rick Petry

Rick Petry, Creative Writer, LLC

Rick Petry was instrumental in helping grow one of the largest domestic DR marketing
agencies, The Tyee Group, to unprecedented growth, resulting in its acquisition and
integration into the Havas global agency network. Today, Petry supports clients as a
writer, director, and consultant who specializes in direct marketing for both B2C and
B2B clients. Brands Petry has worked with over the years include Bosley, Bowflex,
CharBroil, Education Connection, FanDuel, GOLO,, OYO Fitness, Philips
Consumer Electronics, Revitive and a host of others. He is a past chairman of the
board of ERA and has published over 200 articles, columns and blogs on direct
marketing best practices. Petry is the recipient of the ERA’s Volunteer of the Year and
the DRMA Member of the Year. He is a popular industry speaker whose previous
appearances have included The Great Ideas Summit, D2C, NATPE, Response Expo
and Retail Industry Leaders Association.

Rick Petry is speaking during the “Bang the Drum: the New Paradigm of Tribal Marketing in a Digital-Dominant World” session on Tuesday, February 27, 4:15 p.m. – 5:15 p.m., in the Mona Lisa Room.

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