Thorne_Steve Steve Thorne

CEO & Co-Founder
Paradigm Direct, LLC

Steve Thorne is the Chief Executive Officer and co-founder of Paradigm Direct, LLC (“Paradigm”). Thorne began his career in direct response marketing 27 years ago with True North, now a division of the FranklinCovey Institute. While at True North, he served as the trainer and recruiter for all sales personnel. In 1996, he co-founded PMI, a former division of Paradigm, with one office and 12 associates. Thorne has overseen the expansion of Paradigm from one division with a single core competency in direct sales to a vertically integrated marketing company with 4 divisions and offices in Scottsdale, Ariz., Kansas City, Mo., and Salt Lake City, Utah.  The company has generated over $1.5 billion in sales and has expertise in Direct Response Marketing, including television, radio, direct mail, telesales, and publishing. Over the last five years, Paradigm has focused its Direct Response expertise exclusively in the financial services arena. Thorne is involved in several Civic endeavors and has been a board member for First Downs for Down Syndrome in partnership with the Kansas City Chiefs and is currently on the fundraising committee. He has also served as a board member and fundraising committee member for Northland Early Education Center, a center that specializes in educating and enhancing the lives of special needs children. In addition, he is the co-founder of the Kearney Family Foundation, a non-profit that serves underprivileged children in Kansas City.

Steve Thorne is speaking during theHow to Improve Your Better Business Bureau Ratingkeynote session on Monday, February 26, 5:00 p.m.-6:00 p.m., in the Mona Lisa Room.

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