Taft Zitoun is a seasoned marketing professional that has made a massive impact on our industry over the past 11 years. He has been a driving force in our ever changing marketplace taking many traditional DR marketers and helping their evolution to true omni channel marketers profitably. In his role of VP of Media at Havas he has helped to establish the largest fully integrated performance based agency in the country pushing the boundaries of what’s possible on the traditional TV side. Additionally this year Taft was named CEO of Revenue Frontier, a performance based television and radio subsidiary of Havas Edge, to help further the growth and advancement of the agency to better service their clients needs now and in the years to come. Taft is a frequent speaker at California universities and believes that attracting the best and brightest talent to the industry is crucial to it’s growth and success.
Taft Zitoun is speaking during the “Has DRTV Met Its Demise? If Not, What’s Next for Marketers?” session on Tuesday, February 27, 10:00 a.m.-11:00 a.m., in the Mona Lisa Room.