Industry News
News Updates
ERA and its programs and services are continuously covered in the national, local and industry trade medias. Articles have been printed in over 30 major publications worldwide, and ERA has been featured on national television, radio and cable programming.
- Julie Coons: A direct Approach (Washington Business Journal - Jan 29, 2010)
- Consumers Take to Shopping by Smartphone (eMarketer)
- Taco Bell campaign features fast food chain's first infomercial (DM News)
- Internet Users Embrace TV (eMarketer)
- When TV and the Internet Converge (ClickZ)
- The skinny on going big on TV (Record Journal)
- Your subconscious mind wants a Snuggie (Elk Grove Citizen)
- At Home of ‘As Seen on TV,’ a Chance for Inventors (NY Times)
- 2009 US Ad Spending Down, But DR Spending Up (MediaDailyNews)
- A Flat Sales Tax? (Forbes.com)
- Cash4Gold's DRTV ads to make assault on primetime after signing up Goldie (Brand Republic)
- HSN, Comcast to offer "Shop by Remote" in 10 million homes (MediaDailyNews)
- Bosley - Celebrating 35 Years of Direct Response (Electronic Retailer Magazine)
- Are You a Tigger, or an Eeyore? (NY Times article with HSN CEO Mindy Grossman)
- But wait... there's more to DRTV spots (DM News)
- So It's Come To This: A Weezer Snuggie (NPR)
- Tax-free Internet shopping may be at an end (cnet news)
- Federal Trade Commission's plan to change rules on ad endorsements, testimonials worries marketers (Chicago Tribune)
- DRTV advertising is thriving despite the recession. What’s creating this environment? (Koeppel Direct Blog)
- "But wait, there's more! Energized infomercial makers gear up for a softening economy"
- "E-Tail Wagging" Chicago Internet spending is on the rise.
- "Retail Advocates At Odds Over Internet Sales Tax" K.C. Jones of InformationWeek covers a debate that highlights ERA's position on the Streamlined Sales Tax initiative.
- "Online taxing splits retailers" Jen Haberkorn of the Washington Times reports on the split between brick and mortar and direct to consumer retailers on the sales tax issue.