On-Demand Webinars

Persuasion Science: Learning the Secrets that Sell - October 2009
How do you convince consumers to get out their credit cards? Join Electronic Retailer magazine columnist and direct marketing guru Rick Petry as he shares tried and true tools of persuasion that have been used by some of the industry's most successful marketers. This webinar, which is a one-hour expansion of a wildly successful panel at the 2009 ERA D2C Convention, uses many multimedia examples to illustrate points. And if you thought education can't be fun, Petry guarantees not only valuable insights, but laughs as well.

Protecting Your Online Reputation - August 2009
In our digital world it’s more important than ever to establish a strong online presence for your company, brands and services. But carefully cultivating an Internet identity isn’t enough. You need a proactive strategy to protect your online image, counter negative comments and correct inaccuracies that can spread rapidly through social media channels such as blogs and Facebook. Download this webinar by Chris Rosica of Rosica Strategic Public Relations and learn how to create just such a strategy.

Canadian Council Webinar - July 2009
Learn the ins and outs of marketing your product in Canada. We will discuss the potential tax, liability, language and telecaster approval issues that you may encounter when dealing in the Canadian market.

Puerto Rico: La Isla del Encanto. A direct response marketer’s Enchanted Island? - July 2009
Listen to this webinar to learn the ins and outs of doing DR in Puerto Rico.

Electronic Retailer Magazine Webinar: Toward Smarter E-Mail Marketing - June 2009
Electronic Retailer's first webinar: Toward Smarter E-Mail Marketing, featured a panel of three of the leading minds in e-mail marketing who provided actionable tips on how to dramatically improve the effectiveness of your e-mail marketing campaigns without breaking your budget. Learn how common-sense segmentation can drive open rates and click-throughs and how the integration of social media within your e-mail campaigns can expand your programs reach far beyond your lists--with minimal investment.

Top 5 Keys to Twitter Retail Success! - June 2009
Twitter’s status as a mainstream broadcast platform that allows instantaneous real-time connections with customers has everyone tweeting. However, finding the value in this platform and crafting the right strategic approach to developing how you might use Twitter to improve retail sales is what this session is all about. Please register at Twitter if you haven’t by now and send the speaker, Randy Price, CEO of Socialarc, a message to let him know you will be attending the session. You can find him at www.twitter.com/Pricepoints

Knock it Off! How to Fight Knock-Offs and Counterfeits Online - May 2009
So you just spent a small fortune bringing your product to TV, only to discover an uninvited colony of unscrupulous "knock off" artists all over the Internet, using your trademark, trading off your good name, and diverting your hard-earned customers. What laws apply to this kind of mischief? What can be done about it? Listen as Greg Sater, Partner, Rutter, Hobbs & Davidoff, answers these questions and many more.
Special note: Click the questions link to hear the Q&A portion of the webinar. Thank you.

Changing the FTC's Rules on Endorsements & Testimonials -- Why You Should Care! - April 2009
Wondering what the proposed changes to the FTC guides on Endorsements & Testimonials means for you? Ed Glynn gives you a run down on what is currently expected of you, the changes the FTC is proposing and what it all means for your business. Click here to download the full webinar.

Optimizing Your DRTV in a Downturn - March 2009
This webinar, presented by the ERA TV Council, gives you great insite into how to make the most of your creative, production, media buy and call centers to make the most profit in the downturn economy. Click here to watch the whole presentation. Thank you to Andrew Gordon, Direct Impact Group; Ava Seavey, Avalanche Creative Services; Steve Edelstein, The Logical Step and Bret Butterfield, Power Direct for a great webinar!

Solutions Now: Forecasting the Media Future w/ Jack Myers - February 2009
This webinar, presented by Jack Myers, will give you great ideas on how to survive the current economic crisis. Click hear to listen to one of the foremost experts of the media industry.

How to Blog and Use Social Media to Increase Sales - January 2009
Click here to listen to Randy Price of Marketing Works as he teaches the "do's" and "don'ts" of effective digital word-of-mouth outreach along with case studies highlighting and supporting this idea.

"Allstate Roadside Services has found immediate value as an active participant in the industry’s largest and most influential trade association. We appreciate the opportunity to network and learn from other industry participants, while offering to share our own multi-channel marketing success stories. Membership in the ERA is a must for any business that wants to be successful in direct response marketing."

-Karen Burns

Senior Vice President – Marketing, Allstate Roadside Services

On-Demand Webinars

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