Research

eMarketer Reports
ERA has now partnered with eMarketer to bring ERA members exclusive access to relevant and emerging industry research. To access them, you must log-in to the ERA Member's Only website.

• New! Hispanic Moms' Online Shopping Habits
• New! Online Coupons Reach Nearly Half of Web Users
• Facebook Success Beyond the 'Like'
• Baby Boomers: Neglected by Marketers
• How to Avoid Overcounting Unique Users
  
• How Retail Sites Can Make the Most of Video
  
• Online Ad Spending Set to Break Records
• Promises, Promises: Will Online Video Ads Deliver This Year?
• How to Build a Better Banner Ad
• Online Ad Spend Continues Double-Digit Growth
• Don't Create an App for Apps' Sake 
•  What Are the Benefits of Email–Social Media Integration?
• Google Instant Shows Positive Effect on Paid Search
• Mobile Users Prefer Browsers Over Apps
• Scale is the Next Big Step for Mobile Advertising
• Mobile Consumers See Value in Advertising
• Investing in Website Personalization to Boost Conversions
• Activating Sales in the New Media Environment
• Retargeting Used by Marketers for Cost-Effective Brand Lift
• Live TV Losing Younger Adults
• ChannelAdvisor Offers Strategies for Retailers to Prep for Holiday Success
• Social Network Ad Spending to Approach $1.7 Billion this Year
• Why Retailers Need an In-Store Mobile Strategy
• Consumers Still Like TV Ads Best
• Using Email Marketing to Boost Social Presence
• Pharma Marketers Wrestle with Social Media
• Double Digit Growth Again for Online Ad Spend
• Online Video Viewing Shifts to Long-Form Content
• B2Bs Still Struggle to Tie Leads to Marketing Touchpoints
• How to Create Meaningful Bonds with Hispanic Consumers
• Coupons Boost E-mail Open Rate
• The Synergy of Search & Social Media
• Mobile Content: Paid Models Take Shape
• Monetizing Mobile Ads

Additional Research

A Great DEAL of Expectations
This new report from Alterian contains a fascinating study of the social media activity surrounding Black Friday and Cyber Monday for both 2009 and 2010.

101 E-commerce Tips to Boost Holiday Sales
Volusion's detailed strategies and tactics--101 strong--for maximizing online sales during a holiday retail season that is projected to be 15 percent stronger than that of 2009.

Lessons Learned from the Top 10 Converting Websites
e-commerce websites convert at a rate of just two or three percent. Here are strategies to be gleaned from websites that convert at rates of between 18 and 42 percent. By Charles Nicholls of SeeWhy.

State of Video in E-Commerce
Developed by SundaySky--a leader in the online video commerce space--this research report outlines how the top online retailers are utilizing video and to what extent, which players affect the industry in terms of supplying and delivering video and how online retailers can better leverage their online videos.

Holiday Readiness Study Reveals Growing Importance of Live Chat 
Survey of e-retailers shows how live chat is essential to maximizing holiday sales.

e-Commerce Technology Investment Priorities for the Mid-Market: The Merchant View
This research, commissioned by ATG is based on a large-scale poll of mid-market (up to $100 million in web revenue) e-retailers regarding e-commerce strategies, with an emphasis on the companies' tech priorties.