(2014) Hawthorne Direct’s Jared Lake on Digital Hollywood “Branded Advertising” Panel 

Hawthorne Direct’s Director of Digital Media, Jared Lake, was a feature panelist on Oct. 22 during the Fall 2014 Digital Hollywood event held at the Ritz Carlton Hotel in Marina del Rey, CA. The panel, entitled “Branded Advertising Strategies: Content and Platform Integration,” explored such topics as how to advertise new products and services using Twitter, Vine, Snapchat, and other popular web sites, the importance of blending top creative with strategic media placements, and the emerging importance of mobile apps for younger consumers. Seen in attached photo, left to right, are: Jacob Motz, Senior Producer, Portal A Interactive; Luke Stepleton, Co-founder, 3BlackDot; Corey Weiss, Business Development Executive, ipsy; Jared Lake, Director of Digital Media, Hawthorne Direct; Nicholas Davison, Director of Web Development, Digitaria; and Panel Moderator Robert Gonsalves, Digital Management Consultant.



Dan Harary

The Asbury PR Agency, Inc.




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