(2014) Hawthorne Direct Welcomed Iowa Governor Terry Branstad and Lt. Governor Kim Reynold on August 28th


Hawthorne Direct Iowa Governor

Fairfield, Iowa, Sept. 2, 2014 -- Hawthorne Direct, a full service Brand Response ad agency, played host to Iowa Governor Terry Branstad and Lt. Governor Kim Reynolds on August 28th. Fifty people attended the event, which took place between 8:15 – 9:15 AM. Hawthorne Direct is located at 300 N. 16th Street, Fairfield, Iowa, 52556.

The visit was a result of the Governor’s Office having contacted Hawthorne Direct to arrange a special meeting as part of the Governor’s on-going, state-wide, 99-county, outreach tour. The Governor is seeking to learn more about a variety of state operated businesses, thank those companies for doing business in Iowa, and identify any barriers those companies may be facing while doing business in Iowa.

Hawthorne Direct executives Karla Crawford-Kerr, Director of Business Development & Corporate Relations, and Tammy Shull, Executive Director, Administration and Human Resources, toured Branstad and Reynolds through the agency’s studio and creative capabilities. Hawthorne Direct highlighted to the Governor the impact and the role that the arts can play in regard to the state’s economic development. For more information about Hawthorne’s production studio, please see: www.studiofairfieldia.com

Following the Hawthorne tour, Cindy Woodbury, Executive Director of the Fairfield Art Walk, and Rustin Lippincott, Executive Director of the Fairfield Arts and Convention Center, also made presentations. Woodbury and Lippincott  described the contributions of their organizations to the local economy, and discussed with the governor the ways in which the State of Iowa can better support these artistic efforts. As an interesting side note, the Des Moines Register recently featured an article about Fairfield’s First Friday Art Walk: http://www.desmoinesregister.com/story/money/business/2014/08/10/arts-culture-promote-economic-growth/13819195/

Regarding the special event, Hawthorne-Castro said, “Our agency is a very active supporter of Fairfield’s Art Walk. Our founder, Tim Hawthorne, serves as Vice President of the Board, and Tammy Shull sits on the board as well. We even provide office space for Cindy Woodbury in our building.  In addition, Hawthorne Direct has been a longtime financial supporter of the Fairfield Arts and Convention Center. We were excited to have had this rare opportunity to showcase the creative capabilities of our company to the two highest government officials in Iowa, while concurrently also discussing with them the importance of the arts in regards to our state’s economic development.”

Pictured above: From left to right, Tammy Shull, Executive Director, Administration and Human Resources, Hawthorne Direct; Sarah Ledger, Director of Marketing,  Hawthorne Direct; Iowa Lt. Governor Kim Reynolds, Iowa Governor Terry Branstad, Gene Silverman, VP Marketing, Hawthorne Direct; and Karla Crawford Kerr, Director of Business Development & Corporate Relations, Hawthorne Direct


Hawthorne is a full-service Brand Response Ad Agency that delivers optimum ROI and builds brands by efficiently connecting clients with their most valuable customers. The agency specializes in industry leading analytics, strategic planning, creative development, production, multi-channel media planning, buying and campaign management. Independent and privately owned, Hawthorne pioneered the Direct Response industry nearly 30 years ago and has continued this tradition of breakthrough innovations with Brand Response creative and media that is derived from the agency’s proprietary analytics system, Catapult. Hawthorne consistently delivers Accountable Advertising that delivers optimum ROI for its clients. 

Hawthorne has developed successful award-winning campaigns for brands such as 3M, Audible, Armor All, Brother, Bose, Black & Decker, Carbonite, Gerber, Hamilton Beach, L’Oreal, Pella, Remington, SanDisk, Transamerica, United Healthcare, and more. Headquartered in Los Angeles, the agency was founded in 1986 by Timothy R. Hawthorne, who serves as Chairman. Today, Jessica Hawthorne-Castro holds the post of CEO. For more information, please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct?trk=top_nav_home

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