(2014) Mojo Acquires U.S. Direct Response Client Base Of Interactive Technology And Direct Response Marketing Company Songwhale

Mojo – The Direct Response Industry’s Leading-Edge eCommerce Platform Provider – Expands Its Client Portfolio With Songwhale Acquisition

BOSTON (October 10, 2014) – eCommerce and marketing platform Mojo has acquired the domestic direct response client base of Songwhale, the Pittsburgh-based interactive media company specializing in the monetization of digital content for digital media through its integrated applications encompassing creative, content management, messaging connections, payment processing and analysis to drive ROI.  

For Mojo, the acquisition complements the company’s ever-expanding client roster while at the same time paves the way for Songwhale to fulfill its strategy of focusing on the company’s Asian direct response operations and US SMS service.

Mojo’s client base acquisition of Songwhale follows on the heels of its recent client acquisition of Liquid Focus, a 14-year-old Bridgeport, Connecticut-based interactive agency. 

As a result of the acquisition, Songwhale U.S. direct response client websites will become Powered by Mojo, receiving the award-winning support and ROI expertise they are accustomed to receiving from Songwhale along with the added functionalities of the groundbreaking Mojo eCommerce platform which have become quickly embraced by the direct-to-consumer marketing industry.

“We are excited to add Songwhale’s top-tier client list to Mojo.  We will continue Songwhale’s commitment to build innovative and highly effective direct response websites while offering the highest levels of customer service with a focus on building the most effective integrated infrastructures to maximize ROI ,” said Mojo Chief Executive Officer, Gregory Silvano.

“We are thrilled our US direct response clients are in good hands with Mojo.  This significant development enables us to focus attention on our Asia direct response business and SMS service here in the US,” said Ty Morse, CEO of Songwhale.

About Mojo Research & Development, LLC:  

Based in Boston, Mojo is a solution-driven software development company whose staff of senior developers and graphic designers are responsible for the design of custom software for many of the country’s largest corporations and businesses.  


SSA Public Relations

Steve Syatt

ssyatt@ssapr.com/(818) 907-0500

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