(2014) Sequential Brands Group Reveals Plans for Global Re-Launch of The Franklin Mint Brand

Announces Launch of Innovative Commerce Platform Powered by Delivery Agent And New License Partnerships 

NEW YORK – July 22, 2014 – Sequential Brands Group, Inc. (“Sequential” or the “Company”) announced today several initiatives for the global re-launch of its recently acquired brand The Franklin Mint® that include new licensing partners and the launch of a multi-channel commerce platform powered by San Francisco-based Delivery Agent, Inc., at franklinmint.com. 

As part of the re-launch initiatives, The Franklin Mint has updated the brand’s iconic logo and engaged JPatton to introduce a hologram program to ensure the authenticity of the brand in the marketplace and enable consumers to register and track their Franklin Mint keepsakes. 

In addition, to mark the 50th Anniversary of the brand’s founding year, a fully integrated marketing campaign featuring a commemorative 50th Anniversary logo and limited edition product offerings are set to launch in 

October 2014 with a strong lineup from best-in-class licensing partners. 

“This is an extremely exciting time for The Franklin Mint as it celebrates 50 years of unparalleled excellence in the collectible and keepsake industry,” said Rick Platt, Group President of Sequential. “The keystone to the successful re-launch of The Franklin Mint business begins by activating partnerships with top level licensees coupled with strategic retail partners which will be in place as we enter the fourth quarter of 2014 and holiday season. We are thrilled to have engaged Delivery Agent to re-introduce the brand to consumers through a new multi-channel commerce experience via web, mobile, tablet and television, and TN Marketing to establish exclusive direct-to-consumer opportunities among both our existing and targeted customer base” added Platt. 

Mike Fitzsimmons, CEO of Delivery Agent, Inc. stated, “The proliferation of screens has led to the reinvention of the traditional purchase funnel. Retailers must ensure they have an omni-screen strategy in place to reach consumers across platforms and throughout their shopping journey. We are thrilled to have partnered with The Franklin Mint as they reinvent their brand for the new customer journey.” 

Separately, Sequential entered into three additional license agreements for The Franklin Mint brand. The first with Photo File, Inc. to offer custom framed photography and specialty art collages across multiple categories including sports, film, entertainment and religion. The second with Whitman Publishing, LLC to produce custom co-branded collectible books. Lastly, the Company signed a long-term agreement with TN Marketing, 

LLC in the United States and Canada to develop direct-to-consumer programs for their limited edition collectible products, including commemorative coins, stamps, knives and die cast items. 

Cal Franklin, CEO and President of TN Marketing commented, “We are thrilled to be working with Sequential on such an iconic brand as The Franklin Mint. We look forward to helping them strengthen their massive loyal customer base and broadening their reach through new and exciting product offerings that leverage our existing platform of more than 50 brand affinity groups and over 3 million online enthusiasts.” 

Few companies in the entire world have touched the lives of more people than The Franklin Mint. Celebrating its 50th Anniversary in 2014, The Franklin Mint brand is known as the 'gold standard' in the collectible and gift giving arena with its mission of delivering "quality, integrity and creativity." Over its long and celebrated history, The Franklin Mint continues to set the industry standard with a breadth of carefully designed products ranging from commemorative coins and figurines to die cast vehicles, games and rare collectibles. For additional information, visit www.franklinmint.com. 


Sequential Brands Group, Inc. owns, promotes, markets, and licenses a portfolio of consumer brands that presently includes William Rast®, People's Liberation®, DVS®, Heelys®, Caribbean Joe®, Ellen Tracy®, Revo® and The Franklin Mint®. Sequential has also signed a definitive agreement to acquire the brands Avia®, AND1®, Nevados® and Linen ‘N Things®. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and in certain international territories. For more information, please visit Sequential's corporate website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com. 

For all media related inquiries, contact: 

Sequential Brands Group 

Jaime Cassavechia, 212-518-4771 x108 


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