(2015) Blinds.com Picks R2C Group

Blinds.com Picks R2C Group


PORTLAND, Ore. R2C Group announced that it has been selected as the television creative and media agency for Blinds.com, the No. 1 online retailer of blinds, shades, shutters, and draperies in the United States. Blinds.com awarded R2C its business following a competitive pitch process. The agency will handle TV brand strategy, creative, production, and broadcast media buying.


“During the agency selection process, we wanted to find a partner that possessed great storytelling abilities while staying committed to helping us see real results for our business,” says Jay Steinfeld, founder and CEO of Blinds.com. “R2C Group has not only been a strong creative asset for our team, but shares our passion for experimentation and data-driven testing that will help us continue along our path of success.” 


R2C Group’s new campaign for Blinds.com features a family paralyzed by the prospect of replacing their old blinds. In the playful, faux-dramatic commercial, a husband and wife learn about Blinds.com from their daughter, who explains that renovating window treatments can be simple and enjoyable.


“We are thrilled to be working with Blinds.com to drive traffic, increase sales, and help create overall success,” says Michelle Cardinal, R2C Group’s co-founder and CEO. “We are seeing clients more interested in a direct marketing methodology that is infused with branding, creative, and data analytics. We call it transactional brand-building, and we are delighted that clients like Blinds.com see the value in our approach.” 

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