(2015) Mercury Wing Award Nominee DNA Response Selects Shelly L. Meier as Director of Client Services Division

SEATTLE, Oct. 05, 2015, - Mercury Wing Award nominee DNA Response, a full service agency managing sales and marketing for consumer brands in online marketplaces like Amazon, announces today the appointment of Shelly Meier as Director of Client Services. Meier is transitioning from her leadership role at Teleperformance Interactive, a leading provider of IVR telemarketing services, to oversee DNA’s Client Services Team from DNA’s northeast regional office in Pennsylvania. 

Meier brings to DNA 14 years of account management experience, primarily in the direct response industry, having managed hundreds of campaigns across a variety of product categories for dozens of product marketers, including many leading companies in the DRTV industry. 

“Shelly’s impressive work history in direct response puts her at the pulse of our clients’ needs,” says DNA CEO Ranjit Mulgaonkar. “The value added for our clients through our proactive marketing driven approach and strategic counsel will reach new levels.”

With a distinguished track record in account management and acumen in data-driven marketing analysis and strategy, Meier contributes to DNA’s vision for “selling smarter” on online marketplaces like Amazon, providing product marketers the insights and results driven focus needed to control and protect their brand presence, pricing and maximize sales performance.

“Even when a product is performing well, it's important to ask, ‘What can we do to make this better?,’” Meier says. “And when a product is not performing, it’s critical to think beyond best practices and seek innovative solutions to increase performance.”

In her new strategic role, Meier will be intimately involved in overseeing client relations and marketplace strategy for DNA’s Direct Response clients.


About DNA Response, Inc.

DNA Response is a full service agency that manages consumer brands on Marketplaces like Amazon. We maximize the Marketplaces channel for product companies by “selling smarter” on five of the largest online retail Marketplaces: Amazon, eBay, Rakuten, Newegg and Sears.com.

Marketplaces represent an unparalleled opportunity for retail brands to generate sales and capture data, but the open nature of Marketplaces makes it difficult for brands to control their pricing, obtain data and maximize sales in the channel.

Major consumer brands rely on DNA to maximize their revenue, protect their minimum advertised price, safeguard brand presence, and provide valuable business intelligence. Our turnkey solution includes sales, marketing, order processing, fulfillment, inventory management, and customer support - all on a pay-for-performance business model.

Maximize the Marketplaces channel for your product brand by selling smarter with DNA. Contact us today to learn how.

Selected as a nominee in the 2015 ERA Moxie Awards, DNA Response is a finalist for the inaugural Mercury Wing Award presented at the 2015 ERA D2C Convention.


Media Contact:

Garret Nagle

Marketing Specialist

DNA Response, Inc.



411 1st Ave Suite 304

Seattle, WA 98104

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