(2015) Thane Direct Names Anthony Booth President and Chief Operating Officer

Accomplished Business Executive Takes Helm of Thane’s Operations Effective January 2016

TORONTO – Thane Direct has appointed Anthony Booth as President and Chief Operating Officer effective January 2016.  Reporting to Thane Direct Chief Executive Officer, Amir Tukulj, Booth will be responsible for the day to day operations of the leading global direct marketing company.  

Booth joins Thane with over 23 years of experience in all facets of business administration, including two of the world’s most admired consumer products companies, Procter & Gamble and Mars, Inc. as well as five years of successful leadership with a Canadian Telecom start-up.

Prior to assuming his role with Thane Direct, Booth served as President of Mobilicity, Inc. a Canadian wireless communications company.  He was promoted to President in 2013 after joining Mobilicity in 2011 as Chief Marketing Officer.  From 2000 to 2011, Booth served with Mars. Inc., beginning his tenure in Sales Operations in the Canadian market. In 2008, he was named as Mars Canada’s General Manager of Food Division, where he led the company in all core areas of operations.  In 2011, Booth left Mars for Mobilicity, Inc. a fledgling wireless technology startup providing pre-paid wireless communications for the Canadian Market.  After joining Mobilicity as Chief Customer Officer, Booth was promoted to President in 2013 where he oversaw all aspects of the company.

Booth joins Thane Direct at a time of historic evolution for the direct marketing powerhouse, in which Chief Executive Officer Amir Tukulj and select senior members of Thane’s management team acquired all North American assets and shares of overseas entities of the company.

“Anthony Booth brings a distinguished career in business affairs and corporate operations to his leadership role with Thane Direct, including a recognized track record of success in Sales, Marketing, Finance and senior-level business administration. As Thane Direct continues its leadership position in global direct marketing, we are excited to have Anthony’s skills and expertise at the helm of our operations,” said Tukulj.

Booth is a Graduate of the University of Toronto, and also holds the ICD designation as a graduate of the Canadian Institute of Corporate Directors. He has also completed several Executive Management courses at Harvard University, Wharton School of Business, and Queens University. 


About Thane Direct: 

Headquartered in Toronto, Thane Direct is a global leader in the multi-channel direct marketing of consumer products in the fitness, health & beauty and housewares product categories. Thane Direct's distribution network spans the globe in well over 100 countries across the world’s most prominent markets, as well as corporate subsidiaries, strategic partners and distributors. All marketing channels are maximized which include direct response TV, home shopping networks, catalogues, retail, print advertising, credit card inserts, and the Internet. Thane develops and acquires products and distribution rights, arranges low-cost manufacturing, and then markets its products through its various distribution channels.

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CONTACT: SSA Public Relations

Steve Syatt 


(818) 907-0500

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