(2016) Icon Media Direct Names Seth Klein CFO and COO

Klein’s Dual Leadership Role will Fuel Icon Media Direct’s TV and Digital Expansion 

Seth KleinLOS ANGELES, CA — Icon Media Direct, one of the fastest-growing advertising agencies, announced the addition of Seth Klein as the company’s Chief Financial Officer / Chief Operations Officer. Klein will focus on expanding 

Icon Media Direct’s operations and in-house attribution / optimization platform. 

Klein’s breadth and depth of executive experience spans across finance, strategy and operations with an extensive background in digital media and technology. He will help lead Icon Media Direct’s day-to-day operations while further developing the digital and technology infrastructure of the organization.    

“I’m really excited to be part of such a well-respected company. Icon Media Direct’s deep TV media experience coupled with their ability to demonstrate ROI in a transparent way utilizing their WebTraxx attribution technology is a powerful value proposition. Bringing my background and experience with industry-leading companies to the team allows an even deeper understanding of our clients’ needs. I am looking forward to continuing the momentum and applying the same results-oriented DNA across the digital landscape. It’s a fantastic company and I’m glad to be part of a pivotal time in shaping Icon Media Direct’s growth.” 

Previously, Klein consulted for on-demand logistics platform, Cargomatic and was the CFO of StyleHaul, the largest fashion and beauty multichannel network on YouTube. Klein played a key role in scaling the business which ultimately resulted in its exit to the RTL group. Previously, he spent six years at IAC as the VP of Finance for the emerging business and media segment and CFO of CityGrid Media. In addition, he has served in various finance roles at Fortune 500 companies such News Corp, DirecTV and the New York Times.

About Icon Media Direct

Icon Media Direct is a leading direct response marketing agency connecting brand strategy with intelligent media buying and optimization tactics that deliver ROI-based growth. For more information visit www.IconMediaDirect.com.


Press Contact

Rebecka Rodriguez

Director, Media & Marketing



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