(2017) ERA News - Electronic Retailing Association Honors TeleBrands with Marketer of the Year Award

Electronic Retailing Association (ERA – Retailing.org) is proud to honor direct response marketing company, TeleBrands, as the 2017 recipient of the ERA Marketer of the Year Award.

The ERA Marketer of the Year award is awarded by ERA’s Board of Directors to an organization that has clearly shown outstanding success in their marketing campaigns during the period of May 1, 2016 to June 30, 2017. This award will be presented at the Moxie Awards Gala on Tuesday, October 3, 2017, held in conjunction with ERA’s 2017 D2C Convention in Las Vegas.

TeleBrands is well-respected and widely-known in the direct response industry not only for the success of brands such as Star Shower holiday decorating lights, Hurricane Spin cleaning products, Pocket Hose line, and Red Copper Cookware, but also for being trailblazers in the direct response advertising space. The company has been a thought leader in the direct response industry for over three decades and consistently brings award-winning, affordable, and practical products to consumers around the globe.

Founded in 1983, New Jersey native AJ Khubani made it his mission to take on the Sony Corporation by selling a $10 alternative version to the infamous Walkman radio via an ad placed in the National Enquirer for $7,000. While the ad wasn’t exactly profitable, it was a stepping-stone toward more affordable products for consumers.

Just a few years later in 1987, TeleBrands became more widely known as their AmberVision Sunglasses were introduced to the world and the company’s first television commercial hit the airwaves. While the spot was a success, the amber-lensed glasses launched the company to new heights when in 1989, New York-area based Herman’s Sporting goods placed the eyewear on their shelves. Sales went through the roof as TeleBrands not only had their first million dollar hit product, they brought their direct TV marketing success to the retail world.

The original creator of the “As Seen On TV” logo, in 1990 TeleBrands launched a campaign to persuade every major retail chain in the country to create a new "As Seen On TV" department and to assign a single buyer to the category. As a result of this effort, "As Seen On TV" departments at retail chains are the single largest channel of distribution and profit center for most DRTV companies today. Over the course of their more than 30 years in business, TeleBrands has launched more products through DRTV than any other marketer in history and has revolutionized the category's retail sector in over 100 countries around the world.

Today, TeleBrands and its online e-commerce platform, BulbHead.com, continue to bring problem solving products to consumers.

In 2015, Khubani was honored with ERA’s Lifetime Achievement Award. TeleBrand’s Vice President, International, Poonam Khubani, recently served as Chair of ERA’s Board of Directors.

For more information about the Moxie Awards Gala or to purchase tickets, please visit the Moxie Awards website. (To purchase tickets for the Moxie Awards Gala, guests must also be registered for the D2C Convention.)

About the 2017 ERA D2C Convention:

The 2017 ERA D2C Convention will be held October 2-5 at the Wynn Las Vegas. D2C is the must-attend event for leaders in the direct-consumer marketing industry. Every year, the D2C Convention hosts over 2,500 leading direct response industry professionals. With unlimited networking opportunities and the biggest show floor in the industry, direct response marketers can grow their business, learn best practices from the experts, and get face to face with the biggest names in the industry. The ERA Moxie Awards Gala will take place Tuesday, October 3. To learn more about D2C, visit d2c.retailing.org.

About the Electronic Retailing Association: 

The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services.

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