(2018) ERA News - Electronic Retailing Association Welcomes Vi Paynich as Director of Content & Education

Electronic Retailing Association (ERA – Retailing.org) is pleased to announce that Vitisia "Vi" Paynich has joined ERA as Director of Content & Education to lead the association’s educational programming and content strategy.

Paynich has been covering the direct response marketing industry as a writer and editor since 2001. In 2004, she joined ERA as Editor-in-Chief to launch its monthly publication, ER Magazine. After serving seven years on the magazine, Paynich transitioned into the role of Content Manager at ERA, leading the educational programming for the association's annual D2C Convention and Great Ideas Summit amongst digital projects.

Prior to joining ERA in the mid-2000s, she worked in the publishing industry, serving as an editor for B2B and consumer publications. Paynich has a bachelor’s degree in magazine journalism from California State University.

“We’re thrilled to welcome Vi back to our team,” said Bill Sheehan, ERA’s Executive Vice President. “Vi’s institutional knowledge, insights, and experience in the B2B and D2C sectors have already proven to be invaluable to ERA and its members.” 

ERA members have many industry-shaping events to look forward to in 2018 such as the Great Ideas Summit coming up February 26-28, Network Chicago on March 11, 2018, ERA’s Government Affairs Fly-In in May, and the D2C Convention in September. Stay up to date with ERA’s latest events by visiting our website.    

About the Electronic Retailing Association:

The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media, and radio to achieve a consumer-direct, measurable, and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools, and information, ERA is the voice of the direct-to-consumer industry in the nation’s capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is dedicated to building consumer trust in direct response-marketed products and services. To learn more about ERA, visit Retailing.org.


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CONTACT:                 Megan Quinn

                                Media and Communications Manager

                                Electronic Retailing Association



                                (703) 841-1751

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