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Admore and Turn Join Forces To Accelerate Programmatic TV Advertising
AdMore To Be Integrated Into Turn’s Data Management Platform
NEW YORK, NY, August 25, 2014–AdMore, the nation’s largest automated TV buying platform, has joined forces with Turn, the marketing software and analytics platform. Launched in 2013, AdMore reaches more than 110M households across 200 DMAs and will now be integrated with the Turn platform to provide inventory access for data-driven marketing campaigns from Turn’s customers—90% of the Ad Age 100 leading national advertisers.
“This is an exciting milestone for our programmatic TV buying solution,” said Brendan Condon, CEO of AdMore and Media Properties Holdings. “Since we launched last year, we have seen brand marketers and their agencies add automation to their media mix with great success. Now, they can more immediately match the targeted viewing audiences with select media inventory, which is transformational – primarily because of our scalability and turnkey execution.”
“Turn recently announced the launch of our programmatic TV offering and we are thrilled to bring it to market with AdMore,” said Paul Alfieri, SVP of marketing, Turn. “Advertisers that have been using Turn’s Audience Suite platform now have an advanced TV solution using AdMore. Brands and agencies can now use one platform to find audiences, execute and analyze their marketing across all channels – display, mobile, social, video and TV.”
Until now, accessing relevant inventory has been an issue with buying TV programmatically. However, AdMore has relationships with more than 1200 local market television stations, national cable networks, cable systems, cable interconnects, and syndicators as part of Media Properties Holdings’ REVShare division. With AdMore’s Nielsen-verified audience, marketers and agencies are guaranteed they are reaching the right, targeted audience at scale. The AdMore partnership with Turn now comprehensively solves the demand and supply-side equation.
“While programmatic is still in the early stages, there is no doubt that this year automation will become top-of-mind with both CMOs and CFOs who want to reach a targeted audience efficiently and effectively,” continued Condon. “This partnership with Turn will enable us to more readily provide the solution that digital and traditional advertisers have been seeking from television media.”
With its expansive network, technology, experience and relationships, AdMore offers agencies and marketers an automated TV advertising model that is effective, accountable and scalable. As a division of Media Properties Holdings, whose investors include The Carlyle Group and HIG Growth Partners, AdMore has deep, trusted 20-yearplus relationships with the majority of content providers in the U.S. AdMore has developed proprietary technology that integrates external data including measurements and reporting systems, and web-based dashboards and tools, to help advertisers and agencies measure and optimize the distribution of their TV advertising campaigns.
Launched in 2013, AdMore is the nation’s largest automated TV buying platform reaching more than 110M households across 200 DMAs. AdMore optimizes TV campaigns that empower brands to more effectively and efficiently reach a targeted audience at scale. AdMore’s patented technology provides marketers and media buyers with real-time campaign analytics along with Nielsen-verified audience and ratings measurement. AdMore’s optimized, data-driven TV buying solution provides value to both TV networks and national advertisers. For more information: www.revshare.com/advertisers/admore
Turn delivers real-time insights that transform the way leading advertising agencies and enterprises make marketing decisions. Our integrated cloud platform enables data management, cross-channel advertising, and advanced analytics from a single login, along with point-and-click access to more than 150 integrated technology partners. Turn is headquartered in Silicon Valley and provides its products and services worldwide. For more information, visit turn.com or follow @turnplatform.
About Media Properties Holdings, the Parent Company of AdMore:
Media Properties Holdings manages and owns an array of media companies that provide automated and programmatic buying, lead generation and CPA TV advertising. Media Properties Holdings was founded in 1992 and its investors include private equity firms The Carlyle Group (www.carlyle.com) and HIG Growth Partners (www.higgrowth.com). Media Properties Holdings’ companies provide advertising solutions across a variety of consumer sectors including consumer packaged goods, retail, health care, fitness, financial services and automotive. For more information, visit www.mph.tv.
Lauren de la Fuente
Principal, Pearl Street Marketing