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AdMore Opens Chicago Office, Dedicates New Platform Development Executive and Attracts Former AudienceXpress Vet to Meet Surging Interest in Data-Driven Marketing Solutions
Kimberly Schraw, Melissa Rivera-Renet and Waleed Khabbaz Join AdMore
NEW YORK, NY, Sept. 14, 2015 – With its programmatic business already more than doubling, AdMore, the nation’s largest automated TV buying and top independently owned programmatic platform, has opened a new Midwest territory, dedicated a senior executive specifically to platform enhancements and customization, and attracted a 12-year industry vet from AudienceXpress to bolster its New York offices.
Reaching more than 110 million TV homes across 200 cities, AdMore can access key inventory from more than 1,700 local broadcast stations, national cable networks, cable systems, cable interconnects, and program syndicators throughout the U.S. With continued audience fragmentation plaguing Big Four broadcast channels, and millions more users streaming digital video through multiple devices, the nation’s leading national brands are already shifting billions of dollars in traditional media buying toward data-driven solutions AdMore and its sister division, REVShare.
“These three roles are an immediate answer to the growing interest in programmatic and rising inquiries from all of the major brand categories about how our platform works and how they can participate,” said Brendan Condon, CEO of AdMore and its parent company, Media Properties Holdings. “This growth is occurring in so many new markets and across such a diverse group of advertisers, that we’re investing more resources into forging deeper relationships with interested partners.”
Kimberley Schraw, the former Midwest Sales Director for Chicago-based RMG Mall Media Networks, will now spearhead the new AdMore office in Chicago as director of AdMore sales, Midwest, reporting to AdMore Chief Revenue Officer Stephanie Hanson. A Midwest sales executive with both agency and network experience at J. Walter Thompson, the WB Television Network, Court TV and AdSpace, among other stints, Ms. Schraw is now responsible for developing strategic relationships with major Midwest agencies and brand advertisers, including top consumer packaged goods producers like Kraft Foods or Kellogg’s that have recently moved most programmatic activity in-house.
Moving to AdMore’s Temecula CA headquarters, Melissa Rivera-Renet will serve in a newly created executive position as Director of the AdMore Platform. She is now responsible for supervising all platform development and operations for AdMore’s proprietary television advertising management and distribution system with an eye toward creating an even greater level of customization for AdMore’s several agency and national brand managers.
“As we see folks looking to manage their business more closely, Melissa will help to ensure we have the right design elements and feature sets for them to readily use these platforms rather than having to rely upon another separately managed outside service.” CEO Condon said. “It’s critical we keep investing back into our core product to enable more integration with our wide array of partners’ emerging systems and media needs.”
Ms. Rivera-Renet arrives at AdMore from international digital market research and technology giant Toluna, an all-in-one global resource for actionable insights that helps market researchers at some of the world’s leading brands make more informed business decisions. Formerly director of research for London-based Toluna, Ms. Rivera-Renet is now responsible for AdMore’s relationship with Nielsen Co. and other key research providers, and will serve as a liaison for agencies and brand marketers who need to ingest, process and report data as immediately as possible. She reports to Alan Levien, vice president of information technology, based at AdMore’s Temecula CA headquarters.
Finally, programmatic veteran Waleed Khabbaz bolsters AdMore’s Manhattan office as director of sales, after moving over from Comcast-owned AudienceXpress where he had been director of sales for programmatic television. While at AudienceXpress, he managed several millions in annual programmatic billings, and he will now oversee key accounts on both the east and west coasts for AdMore. Mr. Khabbaz spent much of his earlier career at CBS, including a recent stint at CBS Television Distribution where he worked closely with some of the nation’s top local broadcast station groups including Sinclair, Nexstar, Gannett, Media General and, of course, the 29 CBS owned-and-operated stations.
With its expansive network, technology, experience and relationships, AdMore offers agencies and marketers an automated TV advertising model that is effective, accountable and scalable. As a division of Media Properties Holdings, whose investors include The Carlyle Group and HIG Growth Partners, AdMore has deep, trusted 20-year plus relationships with the majority of content providers in the U.S. AdMore has developed proprietary technology that integrates external data including measurements and reporting systems, and web-based dashboards and tools, to help advertisers and agencies measure and optimize the distribution of their TV advertising campaigns. For more information: www.revshare.com/advertisers/admore
About Media Properties Holdings, Parent Company of AdMore and REVShare:
Media Properties Holdings manages and owns an array of media companies that provide automated and programmatic buying, lead generation and pay-for-performance advertising. Media Properties Holdings was founded in 1992 and its investors include private equity firms The Carlyle Group (www.carlyle.com) and HIG Growth Partners (www.higgrowth.com). Media Properties Holdings’ companies provide advertising solutions across a variety of consumer sectors including consumer packaged goods, retail, health care, fitness, financial services and automotive. For more information, visit www.mph.tv.
Martine Charles Thomas Tyrer
MARC Global Communications MARC Global Communications