Blinds.com Selects R2C Group as TV Creative and Media Agency

(PORTLAND, OR) – R2C Group announced today that it has been selected as the TV creative and media agency for Blinds.com, the #1 online provider of blinds, shades, shutters, and draperies in the United States.  The account was awarded to R2C after a competitive pitch with undisclosed agencies. R2C Group will handle TV brand strategy, TV creative, TV production, and broadcast media planning/buying.

“During the agency selection process, we wanted to find a partner that possessed great storytelling abilities while staying committed to helping us see real results for our business,” said Jay Steinfeld, Founder and CEO of Blinds.com.  “R2C Group has not only been a strong creative asset for our team, but shares our passion for experimentation and data-driven testing that will help us continue along our path of success.”  

“We are thrilled to be working with Blinds.com to drive traffic, increase sales, and help create overall success,” said Michelle Cardinal, Co-Founder and CEO of R2C Group.  “We are seeing clients more interested in a direct marketing methodology that is infused with branding, creative and data analytics.  We call it transactional brand building, and we are delighted that clients like Blinds.com see the value in our approach.” 

R2C Group’s new marketing campaign for Blinds.com features a family paralyzed by the prospect of replacing their old blinds. In the playful and faux-dramatic commercial, a husband and wife duo learn of Blinds.com from their daughter who explains that the process of revamping their window coverings can be simple, as well as enjoyable. The initial offer in the spot included a “Buy Two, Get The Third Free” promotion, along with a ‘SureThing’ Guarantee.

About Blinds.com:

Blinds.com, owned by The Home Depot, is the world's largest online window covering store, covering over a million windows a year since 1996. Blinds.com makes ordering custom blinds, shades, shutters and draperies a no brainer with ‘The Window Shopper’ augmented reality iPhone and Android app. Blinds.com also offers installation videos, award winning customer service and a SureFit Guarantee to make buying blinds online surprisingly easy and stress-free. Go online to Blinds.com to shop or call 1-800-505-1905 to speak to one of 100+ blinds experts.

 

About R2C Group:

R2C Group is a $400 Million creative and media agency with sophisticated, end-to-end direct response marketing capabilities. The agency links brand strategy, creative and production to dynamic media buying and advanced analytics—achieving unbeatable success for clients.  Honing its Transactional Brand Building craft through years of experience, the agency applies vast analytical knowledge to solve clients’ marketing challenges. R2C Group has proven that it is possible to deliver on both sales and branding without making sacrifices.   R2C Group clients include eCommerce companies ChristianMingle.com, Web.com, Consumer Cellular, TaxACT.com, bareMinerals, ProFlowers as well as many blue chip brands such as Humana Healthcare, Bissell, Microsoft, Kimberly Clark, and Vonage.  Founded in 1998, R2C Group has offices in Portland, San Francisco, Philadelphia and Providence.  More information is available at http://www.r2cgroup.com

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Blinds.com Contact:

Katie Laird

Director of PR 

katiel@Blinds.com 

(713) 838-3011

 

R2C Group Contact:

Adrienne Scordato

Founder and CEO

Atrium PR

adrienne@atrium-pr.com

(917) 402-5377