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Brand New Media’s Wolfgang Puck Campaign Wins a 2015 Telly Award
Brand New Media is pleased to announce that its long-form television advertising campaign for the Wolfgang Puck Pressure Oven has won a 2015 People’s Telly Award. This news comes amid the campaign’s continued successful TV run and fresh off the heels of its 2014 ERA Moxie Award win for “Best Long Form, Brand Response.”
With the Wolfgang Puck Pressure campaign, a branded entertainment and personality-driven approach was implemented with a creative content package that engages, delights, and inspires viewers. The appetizing recipes, featured and made by Wolfgang in the Pressure Oven, connect viewers to the product’s efficacy and his brand. BNM, KitchenTek, and Wolfgang Puck together created a unique campaign that not only won over consumers, but also their advertising-industry peers.
The Telly Awards is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. The People’s Telly gives the power to the people by allowing the industry’s online community to rate videos and help decide the People's Telly Award winners. According to the Telly Awards’ site, the People's Telly is the chance to earn recognition from industry leaders, producers, and enthusiasts from around the world.
“Our team is so honored to receive a 2015 Telly Award for this campaign. Working with world-renowned chef Wolfgang Puck and the incredibly talented group at KitchenTek has been incredibly rewarding for us at Brand New Media. We look forward to a very successful continued partnership in the years ahead,” says Patrick Raymond, executive vice president and executive creative director of Brand New Media US, and the on-set director with Wolfgang during the shoots.
Tim Pearson, senior vice president of Lifestyle Products Group (KitchenTek) says, “We have worked with Patrick Raymond and the BNM team on several projects and will continue to do so in the future. Their passion for the project and ‘round the clock thinking about how to not only best sell the item, but how to build the brand, is top notch. From the very first exposure to the project, Patrick and his team immediately absorbed what we were trying to do long term and built executions that resonate on the traditional DRTV side, but that can also be re-purposed and used as effective sales and branding tools across various video platforms, especially online.”
Brand New Media continues to work with their partners at KitchenTek to build on this exciting housewares brand and campaign.
ABOUT BRAND NEW MEDIA: Brand New Media (BNM) is a global content company with offices and dedicated studios operating across the U.S., Australia, South East Asia and Europe. BNM is an established international player with a 15-year pedigree in content development, creation, distribution and marketing. We own, create and operate digital channels for the world’s leading brands and broadcasters. Specializing in video-led content marketing and responsive advertising, we offer clients an end-to-end content creation and distribution solution. Our unique channelPLAY technology platform delivers real solutions for clients wanting to create, manage, distribute and monetise content to new and existing audiences. channelPLAY 's unique data-centric ecosystem provides valuable insights to help deliver an enhanced viewing experience. At BNM we combine the art of video content creation with the science of response. For more information, visit: http://brandnewmedia.us/.
MEDIA ENQUIRIES: Pat Cauley / Staff Writer & Creative Producer, BNM US / firstname.lastname@example.org / (323) 785-4700
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