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brand new media’s Wolfgang Puck Program Lands 3 Moxie Award Nods
LOS ANGELES - brand new media (BNM), a digital media company operating across Australia, Asia, the US and Europe, is pleased to announce that its Wolfgang Puck Pressure Oven program is nominated for three 2014 Electronic Retailing Association (ERA) Moxie Awards.
The Moxie Awards honor the best direct response campaigns of the year including TV, radio and digital marketing campaigns. BNM’s Wolfgang Puck Pressure Oven program garnered nominations in three separate categories: Best Long Form, Brand Response; Best Long Form Housewares; and Best Presenter for Wolfgang Puck’s performance in the campaign.
BNM partnered with direct marketer, KitchenTek, in a full-scale marketing strategy and high-end creative content campaign. Assets were leveraged with a cohesive brand message in the omni-channel environment to harness the widest reach and cache of the Wolfgang Puck brand.
At the heart of the campaign is the pioneering long-form DRTV kitchen show, featuring world-renowned master chef Wolfgang Puck, alongside lifestyle expert and co-host, Kym Douglas.
“A branded entertainment, personality-driven, and demo-style approach was implemented through a creative content package that engages, delights, and inspires viewers to elicit response. The appetizing recipes, featured and made by Wolfgang in the Pressure Oven, connect viewers to the product’s efficacy and his brand. Therefore, we were able to efficiently sell the Pressure Oven within the confines of the long form DRTV model while still staying on brand and allowing his true personality to shine through. We’re extremely honored to receive these nominations because they validate all the hard work that went into bringing this product and campaign to life,” said Patrick Raymond, BNM US’ Executive Vice President and Creative Director.
Winners will be announced live on September 18, 2014, during the ERA D2C Convention’s Moxie Awards ceremony. For more information on the Moxie Awards, visit: http://www.retailing.org/moxies/. For all the latest updates, be sure to like BNM US on Facebook here: https://www.facebook.com/brandnewstudios and follow us on Twitter here: https://twitter.com/BNS_US.
brand new media (BNM) is a digital media company with offices and dedicated studios operating across Australia, Singapore, US and Europe. It owns, creates and operates digital channels allowing leading brands to become broadcasters. brand new media’s ChannelPLAY platform delivers content and channels to all devices, anywhere and anytime, delivering an innovative and integrated marketing solution to brands.
For more information, contact Megan Brown: (323) 785-4700