David Savage Promoted to Chief Client Officer at R2C Group

PORTLAND, OR – September 24, 2014 – R2C Group announced today that David Savage has been promoted to the newly created role of Chief Client Officer from EVP, Managing Partner. Headquartered in Portland, Oregon, with over $400 million in billings, R2C Group is the largest independent full service direct marketing agency in the US.

Savage will now be responsible for driving alignment of service and growth for the Client Strategy team on both coasts, and he will also be responsible for ensuring that the agency’s Strategy teams develop and deepen their relationships with R2C Group client partners. Savage will continue to manage the new business team for the agency, and he will continue to manage the daily operations of the Philadelphia office along with EVP, Managing Partner Marilyn Davis.

“David has been instrumental in helping us build our business and we are thrilled to elevate him to this role,” said Michelle Cardinal, Founder and CEO of R2C Group. “He has had many successes during his time with us, including developing our key talent, driving new business growth and representing R2C Group throughout the country at industry conferences.”

Savage joined R2C Group in 2005 following the agency’s acquisition of ATC Agency Services, the media agency services division of American Telecast Corporation in West Chester, PA. Since then, Savage has worked with a diverse range of clients, from entrepreneurial startups to emerging brands and well-known corporate marketers. He is a member of the Editorial Advisory Board of Response magazine, and appeared regularly for years as the spokesperson for The Sharper Image on QVC, the live 24-hour television shopping network.

R2C Group optimizes its clients marketing dollars by practicing the craft of “transactional brand building,” an advertising philosophy that begins with crafting a marketing message aimed at closing the sale. The practice then marries direct marketing techniques with smart brand planning and market research to properly position and supercharge the sale of products and services.

About R2C Group:

With over $400 million in billings, R2C Group is the largest full service direct marketing agency in the US. Founded in 1998, the agency has an award winning track record in creating compelling messages that inspire action and build brands. R2C Group combines creativity with sophisticated tools, leading-edge technologies, media and analytics for an innovative approach to advertising called: Transactional Brand Building. R2C Group delivers accountable advertising for clients including: BareMinerals, Bissell, ChristianMingle, Consumer Cellular, Humana Healthcare, Kimberly-Clark, TaxAct.com, Web.com, among others. R2C Group has offices in Portland, San Francisco, Philadelphia and Providence and is led by Founder and CEO Michelle Cardinal. More information is available at http://www.r2cgroup.com