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DNA Response Inks Strategic Partnership with Marketing Maven to Create the First Public Relations Attribution Model of its Kind
E-commerce Leader and Award-Winning Integrated Marketing Firm Collaborate to Enhance Performance of E-Commerce Campaigns Through Public Relations and Social Media Marketing
SEATTLE – DNA Response and Marketing Maven announced their strategic partnership to enhance revenue for consumer brands selling products on leading e-commerce marketplaces such as Amazon, eBay and Sears.com through the execution of public relations and social media marketing.
Marketing Maven will drive traffic to marketplace listings that DNA Response manages, and DNA Response will provide Marketing Maven vital sales data to track the effectiveness of public relations and social media campaigns for their agency clients.
“Working with Marketing Maven is going to be an exciting endeavor,” said Ranjit Mulgaonkar, CEO and president of DNA Response. “Our mutual understanding of the direct response marketing industry and shared entrepreneurial spirit drives our passion to improve current e-commerce marketing practices and help other companies maximize sales.”
Marketing Maven is the leading public relations and social media marketing firm in the direct response marketing space, making their partnership with DNA Response a natural fit. Both Marketing Maven and DNA Response serve clients in verticals including housewares, natural products, beauty, pet, toy, fitness, consumer technology and hardware.
In addition to the impact Marketing Maven’s tactics will have on driving traffic to product listings, the partnership will give DNA Response strategic e-commerce insight by measuring social media signals to further evaluate consumer behavior. Incorporating social media data will show how consumers reach marketplaces like Amazon through these channels, allowing DNA Response to enhance its e-commerce analysis and make more strategic decisions for the brands they service.
DNA Response helps clients maximize revenue by managing their channel presence to protect pricing and brand image on large e-commerce marketplaces. As consumers increasingly search and purchase products via online marketplaces, DNA Response is the catalyst by which product marketers build sustainable relationships and engage a new generation of consumers.
For Marketing Maven President and CEO Lindsey Carnett, the analytics gained from DNA Response will provide her firm the first public relations attribution model of its kind to track the impact editorial and social media coverage has on e-commerce sales.
“We are most excited about the analytics we’ll make available to clients in terms of demonstrating ROI via Amazon from very specific marketing tactics unique to driving sales on e-commerce marketplaces. Our team will strategically secure national media opportunities that drive traffic back to e-commerce marketplaces like Amazon. We will do the same for social media marketing – measure, report and refine to optimize revenue generation for clients across multiple verticals,” said Carnett.
About DNA Response, Inc.
DNA Response is a full service agency that manages sales and marketing for consumer brands in marketplaces like Amazon and eBay. We equip product companies and brand marketers to take control of their marketplaces channel and maximize the largest opportunity in retail.
Marketplaces represent an unparalleled opportunity for retail brands to generate sales and capture data, but the open nature of marketplaces makes it difficult for brands to control their pricing, obtain data and maximize sales in the channel.
Over 60 brand marketers rely on DNA Response’s end-to-end management solution to maximize revenue, protect their minimum advertised price, safeguard brand presence, and provide valuable business intelligence for over 200 consumer brands. Our turnkey solution includes sales, marketing, order processing, fulfillment, inventory management, and customer support - all on a pay-for-performance business model.
Sell smarter with DNA Response to take control of your marketplaces presence and maximize the largest opportunity in retail. To learn more about DNA Response, visit DNAResponse.com.
About Marketing Maven
Marketing Maven is an integrated LA marketing firm with offices in New York focusing on public relations, Hispanic marketing and social media content and advertising. Their services aid national marketing campaigns and product launches with reputation management, organic SEO tracking, competitive analysis reports and online product reviews to help increase revenue. To learn more, please visit MarketingMavenPR.com.
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