Electronic Retailing Association Announces 2017 Moxie Award Winners

Electronic Retailing Association (ERA) has announced the winners of the 2017 ERA Moxie Awards, recognizing the best in television, radio, online, social media, and mobile direct response marketing.

The 2017 ERA Moxie Awards Gala was a sell-out. By moving up the ceremony to the opening night of the 2017 ERA D2C Convention, the Moxie Awards Gala saw record numbers of attendees at the show. This year, the Moxie Award winners were announced at the Gala on Tuesday, October 3, 2017.

“This collection of winners represent the best contributions to the direct to consumer industry this past year,” said Gerald Bagg, Co-Chairman at Quigley-Simpson & Heppelwhite, Inc. and co-host of the Moxie Awards Gala. “It’s great to see the range of products that resonate with our audience, and we’re honored to formally recognize our winners with the prestigious Moxie Award.”

“We are so proud of the quality of the products our industry continues to produce,” said Poonam Khubani, Vice President, International for TeleBRANDS and a co-host of the Moxie Awards Gala. “Our congratulations go out to all the deserving winners. I would like to wish them the best of luck for the future and congratulate them on their being recognized for producing such exceptional products.”

“The range of products represented in the Moxie Awards categories this year is a perfect illustration of the direct to consumer marketplace’s ecosystem," said Bill Sheehan, Executive Vice President of ERA. “It is such a wonderful opportunity to celebrate the creativity, perseverance, and ingenuity of these exceptional entrepreneurs and to recognize the contributions that this year’s Moxie Award winners have made to our great industry,” Sheehan added.

2017 ERA Award Winners

ERA Diamond Legend Award 

Guthy-Renker

ERA Lifetime Achievement Award 

Maria Kennedy, Senior Vice President, Direct Response and Branded Content Distribution, Discovery Communications

ERA Marketer of the Year Award

TeleBRANDS

ERA Volunteer of the Year Award 

Brandon Lewis, Entrepreneur, Response.com

 

2017 Moxie Award Winners

 

 Best Celebrity Presenter of the Year

Kristin Davis, Volaire

Direct Marketer: Junee Brands

Producer: Launch DRTV

Media Agency: Havas

 

Best Children's Product Show of the Year – Long or Short Form

Easy Einstein Balloons

Direct Marketer: TeleBRANDS

Producer: Schwartz Group

 

Best Digital Marketing Campaign of the Year

Meaningful Beauty 5.75

Direct Marketer: Guthy-Renker, LLC

Producer: Guthy-Renker, LLC

 

Best Direct Response Website Design of the Year

Volaire

Direct Marketer: Junee Brands

Producer: Launch DRTV

Media Agency: Havas and Logical Positions

Other Contributing Partner: Conversion Systems

 

Best Exercise and Fitness Show of the Year – Long or Short Form

PiYo

Direct Marketer:  Beachbody

Producer:  Dragonfly Productions

Contributing Partner:  Team Johnson


Best Female Presenter of the Year – Non Celebrity

Chalene Johnson, PiYo Sequel

Direct Marketer: Beachbody

Producer: Dragonfly Productions

Other Contributing Partner: Team Johnson

 

Best Financial Services Show of the Year – Long or Short Form

Medicare Advantage

Direct Marketer: THOR Associates

Producer: Bluewater Media

 

Best Health or Weight Loss Show of the Year – Long or Short Form

Invia "Think Clearly"

Direct Marketer: Memory Sciences

Producer: Envision Response

Media Agency: Cannella Response Television

 

Best International Direct Response TV Show of the Year - Long or Short Form

The Proactiv Company Japan

Direct Marketer: The Proactiv Company Sárl

Producer: C2K Production

 

Best Long Form of the Year, Beauty

Meaningful Beauty 5.75

Direct Marketer: Guthy-Renker, LLC

Producer: Lieberman Productions

 

Best Long Form of the Year, Brand Response

Shark Rocket DuoClean

Direct Marketer: SharkNinja

Producer: SharkNinja

Media Agency: MSI

 

Best Long Form of the Year, Housewares

Hurricane Spin Scrubber

Direct Marketer: TeleBRANDS

Producer: Cole Media

 

Best Long Form of the Year, People's Choice

American Bad Ass Grill

Direct Marketer: Direct Holdings Global; Lifestyle Products Group

Producer: Bluewater Media

Other Contributing Partner: Zahalo

 

Best Long Form of the Year, Traditional Direct Response

Star Shower Motion

Direct Marketer: TeleBRANDS

Producer: Cole Media

 

Best Long Form of the Year, Variety

Gwynnie Bee

Direct Marketer: Gwynnie Bee, Inc.

Producer: Script to Screen, LLC

Media Agency: Havas Edge

 

Best Male Presenter of the Year – Non-Celebrity

Anthony Sullivan, Sullivan Productions

Direct Marketer: TeleBRANDS

Producer: Sullivan Productions

 

Best Pro Bono Show of the Year – Long or Short Form

The Arc

Direct Marketer: TeleBRANDS

Producer: Sullivan Productions

 

Best Product Expert of the Year

Hunter Ellis, Atomic Beam USA Flashlight
Direct Marketer:  TeleBRANDS

Producer:  Sullivan Productions

 

Best Product of the Year

Shark Rocket DuoClean

SharkNinja

Direct Marketer: SharkNinja

Producer: SharkNinja

Media Agency: MSI

 

Best Short Form of the Year, Beauty

ProactivMD

Direct Marketer: The Proactiv Company

Producer: Lieberman Productions

Media Agency: ICON Media

 

Best Short Form of the Year, Brand Response

Nutrisystem 'Put Down the Pie'

Direct Marketer: Nutrisystem

Producer: Sullivan Productions

 

Best Short Form of the Year, Housewares

Red Copper Square Pan

Direct Marketer: TeleBRANDS

Producer: Schwartz Group

 

Best Short Form of the Year, People's Choice

Metal Garden Hose

Direct Marketer: Harvest Direct

Producer: Yeiser Research and Development

Media Agency: Chief Media

 

Best Short Form of the Year, Traditional Direct Response

ProactivMD

Direct Marketer: The Proactiv Company

Producer: Lieberman Productions

Media Agency: ICON Media

 

Best Short Form of the Year, Variety

Pocket Hose Brass Bullet

Direct Marketer: TeleBRANDS

Producer: Kerrmercials

 

Best Social Media Campaign of the Year

“Start Here” by Beachbody

Direct Marketer: Beachbody

Producers: Kelli Wallace, Jacob Repko & Rebecca Gutierrez

Other Contributing Partners: Brent Smith, DP & Ben Tedesco, Director

 

Best U.S. Hispanic Direct Response TV Show of the Year - Long or Short Form

Meaningful Beauty 5 Version 6 Hispanic

Direct Marketer: Guthy-Renker, LLC

Producer: LD3 Productions

Other Contributing Partner: Lieberman Productions

 

About the 2017 ERA D2C Convention: 

The 2017 ERA D2C Convention was held October 2-5 at the Wynn Las Vegas. D2C is the must-attend event for leaders in the direct-consumer marketing industry. Every year, the D2C Convention hosts over 2,500 leading direct response industry professionals. With unlimited networking opportunities and the biggest show floor in the industry, direct response marketers can grow their business, learn best practices from the experts, and get face to face with the biggest names in the industry.

 

About the Electronic Retailing Association: 

The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services.