Electronic Retailing Association Announces 2017 Moxie Awards Finalists

Electronic Retailing Association has announced the finalists for the 2017 ERA Moxie Awards, recognizing the best in television, radio, online, social media, and mobile direct response marketing.

The Moxie Award winners will be announced at the Moxie Awards Gala on Tuesday, October 3, 2017, held in conjunction with ERA’s 2017 D2C Convention in Las Vegas.

“The 2017 Moxie Award finalists are comprised of the most innovative and extraordinary digital direct response marketers that have contributed immeasurably to our industry and to our association,” said Bill Sheehan, Electronic Retailing Association Executive Vice President. “We’d like to congratulate all of our nominees on their revolutionary achievements and we are excited to honor each category’s winner at this year’s Moxie Awards Gala.”

2017 Moxie Finalists

Best Celebrity Presenter of the Year

Cindy Crawford, Meaningful Beauty 5.75

Guthy-Renker

Direct Marketer: Guthy-Renker, LLC

Producer: Lieberman Productions


Hunter Ellis, The Atomic Beam USA Flashlight

TeleBrands

Direct Marketer: TeleBrands

Producer: Sullivan Productions

Media Agency: Chief

 

Kristin Davis, Volaire

Launch DRTV

Direct Marketer: Junee Brands

Producer: Launch DRTV

Media Agency: Havas

 

Best Children's Product Show of the Year – Long or Short Form

Easy Einstein Balloons

TeleBrands

Direct Marketer: TeleBrands

Producer: Schwartz Group

Media Agency: Lockard & Wechsler

 

Hover Hockey

Sullivan Productions

Direct Marketer: IdeaVillage

Producer: Ingrid Porter

 

LED Hover Ball

Sullivan Productions

Direct Marketer: IdeaVillage

Producer: Ingrid Porter

 

Best Digital Marketing Campaign of the Year

IT Cosmetics

Guthy-Renker

Direct Marketer: Guthy-Renker, LLC

Producer: Guthy-Renker, LLC

 

Meaningful Beauty 5.75

Guthy-Renker

Direct Marketer: Guthy-Renker, LLC

Producer: Guthy-Renker, LLC

 

Schwan’s Home Service

Media Horizons

Direct Marketer: Schwan’s Home Service, Inc.

Producer: Media Horizons

Media Agency: Media Horizons

 

Best Direct Response Website Design of the Year

Laser Touch One

Bluewater Media

Direct Marketer: Renewal Technologies

Producer: Bluewater Media

Media Agency: Bluewater Media

Other Contributing Partner(s): Zahalo

 

Specific Beauty

Launch DRTV

Direct Marketer: Junee Brands

Producer: Launch DRTV

Media Agency: Havas, Cannella and Logical Positions

Other Contributing Partner(s): Conversion Systems

 

Volaire

Launch DRTV

Direct Marketer: Junee Brands

Producer: Launch DRTV

Media Agency: Havas and Logical Positions

Other Contributing Partner(s): Conversion Systems

 

Best Exercise and Fitness Show of the Year – Long or Short Form

AB Doer 360

Thane Direct

Direct Marketer: Thane Direct, Inc.

Producer: Greenberg Direct

Other Contributing Partner(s): JA Communications, Inc.

 

PiYo 

Beachbody

Director Marketer: Beachbody

Producer: Dragonfly Productions

Other Contributing Partner(s): Team Johnson

 

Wonder Core Smart

BODYORBIT

Direct Marketer: BODYORBIT

Producer: BODYORBIT USA

 

Best Female Presenter of the Year – Non Celebrity

Carey Grange, Volaire

Launch DRTV

Direct Marketer: Junee Brands

Producer: Launch DRTV

Media Agency: Havas

 

Cathy Mitchell, Red Copper

TeleBrands

Direct Marketer: TeleBrands

Producer: Schwartz Group

Media Agency: Lockard & Wechsler

 

Chalene Johnson, PiYo Sequel

Dragonfly Productions

Direct Marketer: Beachbody.com

Producer: Dragonfly Productions/Andrea Ambandos

Other Contributing Partner(s): Team Johnson

 

Best Financial Services Show of the Year – Long or Short Form

Credit Sesame

Urban Legend

Direct Marketer: Credit Sesame

Producer: Urban Legend

Media Agency: Direct Avenue

 

Medicare Advantage

Bluewater Media

Direct Marketer: THOR Associates

Producer: Bluewater Media

 

Premera Blue Cross "You"

Envision Response Group

Direct Marketer: Premera Blue Cross

Producer: Envision Response

Other Contributing Partner(s): DMW Direct

 

Best Health or Weight Loss Show of the Year – Long or Short Form

Dial Vision

TeleBrands

Direct Marketer: TeleBrands

Producer: Reel Vision

Media Agency: Lockard & Wechsler

 

Invia "Think Clearly"

Envision Response Group

Direct Marketer: Memory Sciences

Producer: Envision Response

Media Agency: Cannella Response Television

 

Nutrisystem 'Put Down the Pie'

Sullivan Productions

Direct Marketer: Nutrisystem

Producer: Craig Hartman

 

Best International Direct Response TV Show of the Year - Long or Short Form

Copper Chef XL

Tristar Products, Inc.

Direct Marketer: Tristar Products, Inc.

Producer: VH Media Group

Media Agency: Havas & Cannella

 

The Proactiv Company Japan

The Proactiv Company, LLC

Direct Marketer: The Proactiv Company Japan

Producer: C2K Production

 

Wonder Core Smart

BodyOrbit CO., LTD.

 

Best Long Form of the Year, Beauty

Crepe Erase 2 "Summer"

Guthy-Renker

Direct Marketer: Guthy-Renker, LLC

Producer: Launch DRTV

 

Meaningful Beauty 5.75

Guthy-Renker

Direct Marketer: Guthy-Renker, LLC

Producer: Lieberman Productions

 

Specific Beauty

Launch DRTV

Direct Marketer: Junee Brands

Producer: Launch DRTV

Media Agency: Havas and Mercury

 

Best Long Form of the Year, Brand Response

Ninja Coffee Bar 2

Script to Screen, LLC

Direct Marketer: SharkNinja Operating, LLC

Producer: Script to Screen, LLC

Media Agency: Havas Edge

 

Shark Powered Lift Away Speed with DuoClean

SharkNinja

Direct Marketer: SharkNinja

Producer: SharkNinja

Media Agency: MSI

 

Shark Rocket DuoClean

SharkNinja

Direct Marketer: SharkNinja

Producer: SharkNinja

Media Agency: MSI

 

Best Long Form of the Year, Housewares

Hurricane Spin Scrubber

TeleBrands

Direct Marketer: TeleBrands

Producer: Cole Media

Media Agency: Lockard & Wechsler

 

Ninja Coffee Bar 2

Script to Screen, LLC

Direct Marketer: SharkNinja Operating, LLC

Producer: Script to Screen, LLC

Media Agency: Havas Edge

 

Shark Rocket DuoClean

SharkNinja

Direct Marketer: SharkNinja

Producer: SharkNinja

Media Agency: MSI

 

Best Long Form of the Year, People's Choice

American Bad Ass Grill

Bluewater Media

Direct Marketer: Direct Holdings Global; Lifestyle Products Group

Producer: Bluewater Media

Other Contributing Partner(s): Zahalo

 

Crepe Erase 2 "Summer"

Guthy-Renker

Direct Marketer: Guthy-Renker, LLC

Producer: Launch DRTV

 

Veggie Bullet

Kingstar Media

 

Best Long Form of the Year, Traditional Direct Response

Crepe Erase 2 "Summer"

Guthy-Renker

Direct Marketer: Guthy-Renker, LLC

Producer: Launch DRTV

 

Star Shower Motion

TeleBrands

Direct Marketer: TeleBrands

Producer: Cole Media

Media Agency: Lockard & Wechsler

 

Turbo Scrub

Sullivan Productions

Direct Marketer: Ontel

Producer: Arwen Saxon

 

Best Long Form of the Year, Variety

Gwynnie Bee

Script to Screen, LLC

Direct Marketer: Gwynnie Bee, Inc.

Producer: Script to Screen, LLC

Media Agency: Havas Edge

 

MiniMax

Harrington Multi Media Marketing (HM3)

Direct Marketer: Allstar Marketing Group

Producer: Harrington Multi Media Marketing

 

Star Shower Motion

TeleBrands

Direct Marketer: TeleBrands

Producer: Cole Media

Media Agency: Lockard & Wechsler

 

Best Male Presenter of the Year – Non-Celebrity

Anthony Sullivan, Sullivan Productions

Sullivan Productions

 

Beau Rials, Rust-Oleum Recolor

BoDan Media, LLC

Direct Marketer: Rust-Oleum/Avento Wipe New

Producer: Don Braca

Media Agency: Adcomm

 

Eric Theiss, Copper Chef

Tristar Products, Inc.

Direct Marketer: Tristar Products, Inc.

Producer: VH Media Group

Media Agency: Havas, Cannella

 

Best Pro Bono Show of the Year – Long or Short Form

Los Angeles Police Department, Domestic Violence Has No Place Here

Quigley-Simpson

Direct Marketer: City of Los Angeles/Los Angeles Police Department

Producer: Quigley-Simpson

Media Agency: Quigley-Simpson

 

The Arc

TeleBrands

Direct Marketer: TeleBrands

Producer: Sullivan Productions

 

Best Product Expert of the Year

John Abdo, AB Doer 360

Thane Direct

Direct Marketer: Thane Direct, Inc

Producer: Greenberg Direct

Other Contributing Partner(s): JA Communications, Inc.

 

Carey Grange, Volaire

Launch DRTV

Direct Marketer: Junee Brands

Producer: Launch DRTV

Media Agency: Havas

 

Hunter Ellis, The Atomic Beam USA Flashlight

Sullivan Productions

 

Best Product of the Year

Shark Powered Lift-away Speed with DuoClean

SharkNinja

Direct Marketer: SharkNinja

Producer: SharkNinja

Media Agency: MSI

 

Shark Rocket DuoClean

SharkNinja

Direct Marketer: SharkNinja

Producer: SharkNinja

Media Agency: MSI

 

The Atomic Beam USA Flashlight

TeleBrands

Direct Marketer: TeleBrands

Producer: Sullivan Productions

Media Agency: Chief

 

Best Short Form of the Year, Beauty

Black Off

TeleBrands 

Direct Marketer: TeleBrands

Producer: Sullivan Productions

Media Agency: Bluewater

 

ProactivMD

The Proactiv Company, LLC

 

Spin Spa

Sullivan Productions

Direct Marketer: IdeaVillage

Producer: Arwen Saxon

 

Best Short Form of the Year, Brand Response

AARP - Slice of Life

DuMont Project

Direct Marketer: AARP

Producer: Bob Caudill

Media Agency: Havas

Other Contributing Partner(s): Big Sisters Watching

 

Kaboom Kids

Sullivan Productions

Direct Marketer: Church & Dwight

Producer: Arwen Saxon

 

Nutrisystem 'Put Down the Pie'

Sullivan Productions

Direct Marketer: Nutrisystem

Producer: Craig Hartman

 

Best Short Form of the Year, Housewares

Hurricane Spin Scrubber

TeleBrands 

Direct Marketer: TeleBrands

Producer: Cole Media

Media Agency: Lockard & Wechsler

 

Red Copper Square Dance Pan

TeleBrands

Direct Marketer: TeleBrands

Producer: Schwartz Group

Media Agency: Lockard & Wechsler 

 

Red Copper Square Pan

TeleBrands

Direct Marketer: TeleBrands

Producer: Schwartz Group

Media Agency: Lockard & Wechsler

 

Best Short Form of the Year, People's Choice

Hercules Hose

TeleBrands

Direct Marketer: TeleBrands 

Producer: Bluewater

Media Agency: Bluewater

 

Metal Garden Hose

Harvest Direct LLC

Direct Marketer: Harvest Direct

Producer: Yeiser Research and Development

Media Agency: Chief Media

 

Simply Fit Board

Kingstar Media

Direct Marketer: Allstar Products Group

Producer: Kingstar Media

 

Best Short Form of the Year, Traditional Direct Response

Atomic Beam Flashlight

TeleBrands

Direct Marketer: TeleBrands 

Producer: Sullivan Productions

Media Agency: Chief

 

ProactivMD

The Proactiv Company, LLC

 

The Hercules Hose

TeleBrands

Direct Marketer: TeleBrands 

Producer: Bluewater

Media Agency: Bluewater

 

Best Short Form of the Year, Variety

Better Brella

EMSON/E. Mishan & Sons, Inc.

Direct Marketer: E. Mishan and Sons, Inc. (Emson)

Producer: Cole Media Group, Inc.

Media Agency: Lockard and Wechser Direct

 

Pocket Hose Brass Bullet

TeleBrands

Direct Marketer: TeleBrands 

Producer: Kerrmercials

Media Agency: Lockard & Wechsler

 

Star Shower Motion

TeleBrands

Direct Marketer: TeleBrands 

Producer: Cole Media

Media Agency: lockard & Wechsler

 

Best Social Media Campaign of the Year

“Start Here” by Beachbody

Beachbody UK LLC

 

McDonald's Frork

Sullivan Productions

Direct Marketer: McDonald's

Producer: Arwen Saxon

Media Agency: Golin

 

Simply Fit Board

Marketing Maven Public Relations, Inc.

Direct Marketer: Allstar Products Group

Other Contributing Partner(s): Direct Target Marketing

 

Best U.S. Hispanic Direct Response TV Show of the Year - Long or Short Form

Finishing Touch Flawless

Omni Direct Inc

Direct Marketer: Idea Village

Producer: Blue Reef Productions

Media Agency: Omni Direct

 

Meaningful Beauty 5 v.6 Hispanic

Guthy-Renker

Direct Marketer: Guthy-Renker, LLC

Producer: LD3 Productions

Other Contributing Partner(s): Lieberman Productions

 

ProactivMD 

The Proactiv Company LLC

Direct Marketer: The Proactiv Company

Producer: Lieberman Productions

For more information about the Moxie Awards Gala or purchasing tickets, please visit the Moxie Awards website. (To purchase tickets for the Moxie Awards Gala, guests must also be registered for the D2C Convention.)

About the 2017 ERA D2C Convention:

The 2017 ERA D2C Convention will be held October 2-5 at the Wynn Las Vegas. D2C is the must-attend event for leaders in the direct-consumer marketing industry. Every year, the D2C Convention hosts over 2,500 leading direct response industry professionals. With unlimited networking opportunities and the biggest show floor in the industry, direct response marketers can grow their business, learn best practices from the experts, and get face to face with the biggest names in the industry. The ERA Moxie Awards Gala will take place Tuesday, October 3. To learn more about D2C, visit d2c.retailing.org. 

About the Electronic Retailing Association: 

The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services.