Electronic Retailing Association Welcomes Peggy Bell as Vice President of Marketing

Electronic Retailing Association (ERA) is pleased to announce that Peggy Bell has joined ERA as Vice President of Marketing to lead development and execution of the organization’s marketing and brand communications strategy.

With experience in reaching direct-to-consumer, B2C, and B2B segments and audiences, Bell leverages key industry, channel, and member insights, while overseeing messaging and creative to promote awareness and drive the recognized value of the ERA brand and its offerings.

Bell brings more than 20 years of experience in corporate and consultative consumer brand marketing and advertising roles, working for and with companies including AT&T, Cigna Healthcare, RedBox Instant by Verizon, Capital One, and Sprint. She received her bachelor’s degree in marketing from Missouri Southern University and holds an M.S. in journalism from the University of Kansas.

“Peggy is a vital addition to our team, she has a proven track record of providing innovative solutions and marketing insights, which are of critical importance to ERA,” said Bill Sheehan, ERA’s Executive Vice President. “Peggy brings an entrepreneurial, business-first approach to marketing programs and we look forward to tapping into her unique know-how to help deepen our efforts to drive stronger connections and value with our members,” added Sheehan.

Bell joins ERA at the beginning of a new year filled with many of the association’s industry-shaping events such as Network L.A. on January 18, 2018, the Great Ideas Summit 2018 coming up February 26-28, Network Chicago on March 11, 2018, and soon thereafter the Government Affairs Fly-In in May. Stay up to date with ERA’s latest events by visiting our website.    

About the Electronic Retailing Association:

The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media, and radio to achieve a consumer-direct, measurable, and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools, and information, ERA is the voice of the direct-to-consumer industry in the nation’s capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is dedicated to building consumer trust in direct response-marketed products and services.

 

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CONTACT:          Megan Quinn

                         Media and Communications Manager
                         
Electronic Retailing Association
                         mquinn@retailing.org
                         (703) 841-1751