Gobel and Hennen Named Senior Vice President at Cannella Response Television

BURLINGTON, Wis.—Cannella Response Television announced today that Peggy Gobel and Michael Hennen have been named Senior Vice President. Both work at the company’s headquarters in Burlington, WI. 

Gobel, a Cannella veteran of 15 years, started with the company as a Media Assistant. She learned the DRTV business working under the founder, Frank Cannella and his partner, Rob Medved and most recently served as the Vice President of Cable Media. She will continue with those responsibilities in her new role. “Peggy serves as a mentor for our staff and has worked tirelessly to establish herself as a trusted partner with her clients and media partners. She is a respected advocate for the DRTV industry and great representative for Cannella. This promotion is a reflection of Peggy’s leadership in our company and stature within the industry.”  says Medved. 

Hennen joined Cannella in 2012 as Chief Financial Officer with more than 25 years of accounting and finance experience. His scope has grown during his time with Cannella to include oversight of IT and the network operations facility in Milwaukee. “Mike has become a valued member of our executive team in the last few years. His financial M&A background and ERP experience are great assets to have as we grow the business.” says Tony Besasie, President.  

This year, Cannella Response Television celebrates 30 years in business.  

About Cannella Response Television

Cannella Response Television (www.drtv.com) is the most authoritative and innovative long-form direct response media agency in the country. Credited with launching the first infomercial in 1982, Frank Cannella founded CRTV in 1985 as a media consulting firm to service marketers who were exploring the opportunities of long-form advertisements. Cannella Response Television works on behalf of its clients and marketing partners to plan, manage, implement and measure infomercial media campaigns to deliver a proven return on investment.  The company manages the country’s largest aggregated media block of infomercial inventory. Cannella Response Television is headquartered in Burlington, Wisconsin and has offices in Los Angeles and Milwaukee.